Amaze Mobile Media

Amaze Mobile Media LEAD THE MOBILE ADVERTISING EVOLUTION

Louis Vuitton在Women’s Wear Daily同一頁面的兩個流動橫額廣告被批評在設計上看似毫無關係。橫額廣告如何在有限位置發揮更大吸引力，設計師的功力乃不可或缺的一環。Louis Vuitton’s mobile bann...
21/05/2014

Louis Vuitton在Women’s Wear Daily同一頁面的兩個流動橫額廣告被批評在設計上看似毫無關係。橫額廣告如何在有限位置發揮更大吸引力，設計師的功力乃不可或缺的一環。
Louis Vuitton’s mobile banner ads on the same page of Women’s Wear Daily were criticized of looking disconnected. This suggests that tactful design is essential to make banner ads appear more compelling within limited space. Click for details http://bit.ly/1nYawpt

愈來愈多品牌包括Hollister選擇在We Heart It發放原生廣告，因其比Pinterest更有效吸引青少年女性的參與度。More brands, like Hollister, are trying out native ads ...
19/05/2014

愈來愈多品牌包括Hollister選擇在We Heart It發放原生廣告，因其比Pinterest更有效吸引青少年女性的參與度。
More brands, like Hollister, are trying out native ads on We Heart It as it was found to be a much more effective platform than Pinterest to engage teenage girls. Click for details http://bit.ly/S9nbIJ

研究顯示許多年輕一輩都對流動廣告橫額視而不見，所以McDonald’s逐漸把宣傳力從富媒體廣告轉移到原生廣告。As many reports show that college students are blind to mobile ba...
02/05/2014

研究顯示許多年輕一輩都對流動廣告橫額視而不見，所以McDonald’s逐漸把宣傳力從富媒體廣告轉移到原生廣告。As many reports show that college students are blind to mobile banners, McDonald’s is shifting its reliance on traditional rich media ad to native ads. Click for details http://bit.ly/1ma7i21

2014年第一季度流動廣告佔Facebook廣告收入達59%，比上年增加接近一倍。社媒流動廣告發展潛力可見一斑。Mobile ads occupied 59% of Facebook’s advertising revenue in Q1,...
30/04/2014

2014年第一季度流動廣告佔Facebook廣告收入達59%，比上年增加接近一倍。社媒流動廣告發展潛力可見一斑。Mobile ads occupied 59% of Facebook’s advertising revenue in Q1, almost doubled the percentage a year ago. This shows that social mobile ads are thriving rapidly. Click for details http://bbc.in/S7UX18

針對不同流 動設備和桌上電腦的顧客購 買路徑有所不同，Jeep策略性地調整廣告設計於各平台。As consumers’ paths to purchase are different across different mobile and ...
24/04/2014

針對不同流 動設備和桌上電腦的顧客購 買路徑有所不同，Jeep策略性地調整廣告設計於各平台。As consumers’ paths to purchase are different across different mobile and desktop devices, Jeep has adopted a cross-screen strategy to deliver different ad creatives on different devices. Click for details http://bit.ly/1jyXk30

數據顯示附 帶產品圖片的流動搜尋廣告有效增加銷售 額，這種形式流動搜尋廣告將成新趨勢。Mobile search ads displaying product images in results were proved to heighte...
23/04/2014

數據顯示附 帶產品圖片的流動搜尋廣告有效增加銷售 額，這種形式流動搜尋廣告將成新趨勢。Mobile search ads displaying product images in results were proved to heighten the conversion rate. Click for details http://bit.ly/1lDkJD7

McCafe於AMAZE新獨家代理應用程式WhatsCap推出全新廣告。Here comes McCafe’s new mobile ad on AMAZE’s new inventory, WhatsCap.
22/04/2014

McCafe於AMAZE新獨家代理應用程式WhatsCap推出全新廣告。Here comes McCafe’s new mobile ad on AMAZE’s new inventory, WhatsCap.

SKII 的位置追踪流動廣告根據觀眾的身處點定立點擊廣告後的連結網站，引領觀眾到其紐約的pop-up store或其他鄰近銷售點。SKII’s geo-targeted mobile ad directs audience to diffe...
11/04/2014

SKII 的位置追踪流動廣告根據觀眾的身處點定立點擊廣告後的連結網站，引領觀眾到其紐約的pop-up store或其他鄰近銷售點。SKII’s geo-targeted mobile ad directs audience to different landing pages based on their current locations, either driving them to their latest pop-up store in New York or other retailer stores to drive sales. Click for details http://bit.ly/1oKEbTV

愈來愈多奢侈消費品品牌採用水印技術以取代傳統QR codes來結合傳統廣告媒體和流動媒體，以提高觀眾對產品興趣和參與度。Instead of QR codes or bar codes, more luxury brands are lev...
10/04/2014

愈來愈多奢侈消費品品牌採用水印技術以取代傳統QR codes來結合傳統廣告媒體和流動媒體，以提高觀眾對產品興趣和參與度。Instead of QR codes or bar codes, more luxury brands are leveraging watermark technology to integrate the print ads with mobile experience. Click for details http://bit.ly/1hZmMSk

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