In 1998, pianist and composer Bruno Sanfilippo, along with his wife Ximena Contreras, founded ad21, their own record label, as a refuge for their artistic expression. Over the years, ad21, based in Barcelona, has released more than 30 albums, both solo and collaborative, in physical and digital formats. They have performed solo piano concerts in major European capitals, establishing themselves as
a prominent presence in the neoclassical music and piano scene. In April 2024, ad21 embarked on a new and bold chapter by opening its doors to pianists from around the world, thus expanding its platform and artistic reach. In collaboration with Javier Guglielmi, ad21 has become a record label specializing in neoclassical music, with a particular emphasis on the captivating 88-key instrument, the piano. Together, they envision ad21 as an enriching space where artists can find a supportive community and the necessary resources to elevate their music to its full potential. Our Mission
At the heart of ad21’s philosophy lies the conviction that artistic greatness and its dissemination flourish in an environment of collaboration and mutual respect. We are well aware that we are immersed in a dynamic music industry, fully understanding its vastness and current diversity. That is why we develop promotional strategies together that help artists connect with their fan base in a solid and authentic way. Ultimately, we seek to inspire, elevate, and enrich the lives of listeners and artists alike.
