Monitv

30/12/2014

Thanks to everyone for making 2014 a truly fantastic year again! Let's celebrate this new year 2015 to come and make it even a better year than ever!

14/03/2014

Assuming an average of 90 ads per month per viewer, if there are 600 million users and say 50% are in markets where the ads debut it comes out to a massive 27 billion video ads a month ...

Facebook News Feed ads are welcoming a new sibling today with the introduction of Premium Video Ads.

13/03/2014

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad ...

We asked twenty strangers to kiss for the first time.... Film presented by WREN http://wrenstudio.com/ Music by Soko "We Might be Dead Tomorrow" http://smart...

13/03/2014

The IAB has set out to define common formats, metrics and other facets of the video advertising industry in hopes that agencies and brands can more easily work with the technology providers, ad networks ....

The IAB has revised its video ad metrics definitions to make them easier for brands and agencies to understand, analyze and determine ROI.

10/03/2014

Good creative work of the week! Check it out!

We've seen some excellent creative work by brands and agencies on the Vine short-form video platform this week, including Samsung, VW, Cadbury, and Spotify.

07/03/2014

How to activate customers on YouTube?

With YouTube as with life, sometimes the hardest part is just showing up.

05/03/2014

Google Shows Video Creators Some Love

Andrew Stanton is a genius storyteller. Google, took his words to heart and make a video touting Google Search and telling us that, We're All Storytellers.

05/03/2014

We could not agree more ... 50% of the success of a video is in the soundtrack

Choosing the right music for your video can mean the difference between holding your audience’s attention and totally distracting them. Follow our 4 steps.

05/03/2014

Is MySpace coming back through video marketing?

Long before YouTube dominated online video, Myspace held court as the premium video platform on the internet. Now it's back, and video is a core focus.

05/03/2014

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. More than 1/3rd of Tumblr Referred Visits Produced a Video View

Tumblr drives more average video starts from site referrals than YouTube, Twitter & Reddit, and may be more important for video marketing than you know.

05/03/2014

According to Adobe video benchmark report, Smartphone video viewing alone grew 86% year-to-year and passed tablet viewing last year.

Adobe has put out the Q4 2013 Video Benchmark report. In this piece I pull out the mobile video data because that is going to be the major trend this year

03/03/2014

Why spend time and money on costly film tours when you can just use Google Street View?

Let Google Street View take you on an all expenses-paid "where are they now" tour of your favorite film scenes.