Positively provoking growth for our clients and our people
09/05/2025
🌷 This Mother’s Day weekend, let’s honour the amazing moms in our lives! 🌷
We’re celebrating all the incredible mothers at Wavemaker! To mark this special occasion, nourishing Nail & Cuticle Oil has been prepared as a heartfelt gift for these remarkable women. 💅✨
Celebrate this meaningful day with your mom and wishing you all a very Happy Mother's Day! ❤️
06/05/2025
We're thrilled to announce that Wavemaker Hong Kong has been recognized at the Loyalty & Engagement Awards (LEA) Hong Kong 2025, taking home one Gold and two Silver awards!
• Gold: ‘’Best Customer Acquisition Strategy’’ for the AXA "Medical Campaign" launch. This campaign, developed in close partnership with AXA, successfully differentiated their offerings in a competitive market, solidifying their leadership in Hong Kong's health insurance sector. Our impactful content strategy and sophisticated digital targeting accelerated consumer decision-making and significantly enhanced lead generation and sales.
• Silver: ‘’Best Mobile Marketing Strategy’’ and ‘’Best Social Media Strategy’’ for the AXA "My Best Travel Insurance Is..." campaign. Leveraging insights into diverse travel patterns and inspired by the MBTI personality test, we collaborated with AXA to rebrand their Signature SmartTraveller Plus Travel Insurance. The campaign effectively highlighted how AXA caters to the unique needs of all travelers.
These awards are a testament to the dedication, creativity, and collaborative spirit of the Wavemaker HK team and our valued partnership with AXA. Congratulations to everyone involved!
23/04/2025
Happy Secretary's Day to our amazing Annie! 🥳
We're so grateful for your hard work, dedication, and the way you keep everything running smoothly. To help fuel your awesomeness, we’ve got a little surprise to brighten your day! ☕We hope you have a wonderful day filled with caffeine and appreciation! 🎉
17/04/2025
Wishing everyone a Happy Easter! 🐰
We're officially hopping into this long weekend! 🎉We celebrated with the guessing game ‘Easter Eggs in Pandora's Box🔎' and a comforting Egg-themed Chinese Sweet Soup🥣.It was the perfect way to kick off the holiday! 🥳
Wishing you all a super chill and fun-filled Easter weekend!
Recently, GroupM Hong Kong welcomed the China Advertising Association and IAB China for a co-hosted conference titled “Exchange Conference on Brand Globalization and Hong Kong's Strategic Role in the Dual Circulation Framework.” As a part of IAB China's Hong Kong delegation series, the c...
21/03/2025
It's the AI era now 🤖, and GroupM is embracing it! We're exploring the potential of WPP Open, our AI-powered platform, to revolutionize how we work. In a recent sharing session, our talented colleagues presented a fascinating case study, highlighting how we smartly use AI to achieve faster insights, better optimization, and more time for strategic thinking. WPP Open is helping us work smarter, not harder! 🙌
What are your thoughts on AI in marketing? Share your insights in the comments! 🤗
(This post is powered by WPP Open)
08/03/2025
Happy International Women's Day from Wavemaker!
It's a festival dedicated to all ladies, and may every woman have the freedom to choose her own way of life and live a truly wonderful life of her own. 🌹
In this slightly cooler climate, we have taken great care to provide a heartwarming "instant soup"'🥣 for wavemakers, hope that those of you reading this can truly feel the warmth and love we have poured into it, we are here, sharing this special moment with you, hoping to brighten your day and fill your heart with warmth. 💖
Finally, we wish all of "you" could be yourself, not just shining today!
24/02/2025
A big thank you to our talented colleagues, Lili, Tina, Natalie and Esther, for taking the time to share their valuable experiences and advice regarding the Young Kam Fan and MediaWorks Competition. Their insights were incredibly helpful and provided a great overview of what to expect. 💪 Anyone else thinking of joining? Let's do this! Let's represent Wavemaker with some innovative ideas!
14/02/2025
Happy Valentine's Day from Wavemaker!
❤️ Wishing you a day filled with warmth, connection, and appreciation for all the love in your life. Whether you're celebrating with your significant other, friends, family, or simply enjoying some self-love, we hope you take a moment to recognize the special bonds you have. Let's make today a celebration of kindness, compassion, and all the things that make life beautiful. 💖
11/02/2025
🎉🦁 Celebrate Chinese New Year with a Spectacular Lion Dance! 🦁🎉
Welcoming the Year of the Snake with an exhilarating Lion Dance! This vibrant celebration is a wonderful way to usher in a new year filled with joy and excitement.
✨ Wishing you all good fortune and prosperity for the year ahead! May every day be filled with happiness, success, and countless blessings as we embark on this fresh journey together.
05/02/2025
🐍✨ Happy Year of the Snake from all of us at Wavemaker! ✨🐍
As we enter this exciting new year, we embrace the qualities of the Snake: wisdom, adaptability, and transformation. It's a perfect time for growth and innovation! 🌟
Speaking of innovation. Let's celebrate the Year of Snake by joining fun-filled crafting session - Be the WavePrinter. Creating Fai Chun and win the prize~🧧
Wishing everyone a year filled with prosperity, health, and success.
09/01/2025
Happy 7th Birthday, Wavemaker family — the best is yet to come! 🚀🎂
Today, we celebrate 7 incredible years of growth and bold ideas. A huge thank you to all our Wavemakers for your passion, dedication, and support throughout this amazing journey!
We marked this special milestone with a mini celebration, taking time to reflect, connect, and share the joy of our achievements together.
Moving to another year of shared success, let’s continue to make waves and enjoy 2025! 🌟
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At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.
That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow.
Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless.
We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers.
The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.