8less.smm

8less.smm Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from 8less.smm, Social Media Agency, Wan Chai.

8less is a social media agency that will help you optimize your social strategy, engage key audiences, and create killer content.

▪️SMM
▪️Copywriting
▪️Photography
▪️Influencer Marketing
▪️Paid Social Advertising

You may know every IG trick in the book, but if you’re not clear on the value you bring to your ideal client, all those ...
07/07/2022

You may know every IG trick in the book, but if you’re not clear on the value you bring to your ideal client, all those other things will not matter.

“People don't just buy products; they buy into values. When these beliefs and aspirations closely mirror their own, companies can achieve brand fans for life.”

8 tips to get more views on your IG Reels: ▪️Hook. This could be a catchy heading or transition.▪️Value. There are 3 key...
17/05/2022

8 tips to get more views on your IG Reels:

▪️Hook.
This could be a catchy heading or transition.

▪️Value.
There are 3 key ways to provide value: Educate, Entertain or Inspire. Make Reels with your audience in mind.

▪️Text placement.
Add text at the start of the reel to engage your audience.

▪️Shorter Reels are easier to keep someone’s attention till the end and encourages replays. Ideally it should be somewhere between 7 —17 sec.

▪️ Unique personality.
Be creative and original.

▪️CTA.
Add call to action directing people how to interact with that Reel. Make sure it's in the audio and text overlay on the video.

▪️A unique spin on a voiceover or trending audio.

▪️Always share your Reels to your feed.

8 tips to get more views on your IG Reels:▪️Hook. This could be a catchy heading or transition.▪️Value. There are 3 key ...
17/05/2022

8 tips to get more views on your IG Reels:

▪️Hook.
This could be a catchy heading or transition.

▪️Value.
There are 3 key ways to provide value: Educate, Entertain or Inspire. Make Reels with your audience in mind.

▪️Text placement.
Add text at the start of the reel to engage your audience.

▪️Shorter Reels are easier to keep someone’s attention till the end and encourages replays. Ideally it should be somewhere between 7 —17 sec.

▪️ Unique personality.
Be creative and original.

▪️CTA.
Add call to action directing people how to interact with your Reel. Make sure it's in the audio and text overlay on the video.

▪️A unique spin on a voiceover or trending audio.

▪️Always share your Reels to your feed.

Psychology of consumers Ever wondered, why people like what they like? How things become popular? The answer is MAYA the...
28/04/2022

Psychology of consumers

Ever wondered, why people like what they like? How things become popular?

The answer is MAYA theory, it stands for “Most Advanced Yet Acceptable”. Raymond Loewy(considered the father of industrial design) developed a theory of product design suggesting that consumers gain comfort from new products that have elements the consumer is already familiar with.

Consumers aren't aware that what they want is something new yet familiar. Successful companies like Nike, Apple etc on the other hand know a lot about this. They are masters of taste.

How useful is this to you? As you’re selling your products or services, look for ways to inject a bit of surprise in your selling message. It’s always possible to stand out with just the right amount of “new”.

📸 Karen Nyberg, a NASA astronaut, taking in the view from the space station’s cupola in 2013. Credit “Raymond Loewy persuaded NASA in 1968 to incorporate a window in the Skylab space station, which was launched in 1973, so that astronauts could see out and see the Earth. A window to a new world, can also show you home".

UGC Content = Free Advertising 👀First of all, what is UGC? UGC, is User Generated Content... and it should be an essenti...
22/04/2022

UGC Content = Free Advertising 👀

First of all, what is UGC?
UGC, is User Generated Content... and it should be an essential part of your marketing plan, because posts containing or featuring UGC have a 4.5% higher conversation rate than non-UGC posts. UGC content is well-trusted by other users and trust leads to higher conversation rates. 8less’s top secret: think “offline-to-online strategy”, find what your customers are sharing and leverage the power of its social proof.

▪️▪️▪️Not sure where to start? We help brands create the most viral, captivating & ROI-focused campaigns!

23/09/2021

Learn, don’t steal from your competitors.

If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Keeping an eye on competitors in your industry should be an important part of your strategy.

So, how you can see what your competitors are advertising:

◾️Google Ad Auction Insights
◾️AdSpy and other services
◾️Facebook Ad Library

Try it now:

•Open your competitors profile on Instagram
•Tap the three dots at the right
•Select «About this account»
•From there select the Active ads options to view ads currently being run.

04/08/2021

Ideal Customer Avatar

◾️What is an Ideal Client Avatar?
An ICA- is a fictional character that represents your ideal client based on demographics, behavioural characteristics, and psychographics.

◾️What is an ideal client?
Someone whose needs are met through your offerings.

◾️Should I have more than one ICA?
It depends on your business and number of offerings you have. If you’re a small business you should aim for no more than 2-3 to avoid watering down your message.

◾️Why do I need an ICA?
When you market to everyone, you’re in fact marketing to no one. So, it will help you create offers(products/services) that meet real needs and will also allow you to craft messaging that resonates and attracts the right type of audience to your brand.

◾️How does an ICA impact my business?
It will influence all aspects of your business - from product development to content marketing, to paid advertising, just to name few.

Now it’s time to identify your ICA••••>

23/07/2021

Content Ideas

Five unexpected places you can find content inspiration if you're a business account:

◾️Books, magazines in your industry

◾️Online courses(Coursera..), workshops, podcasts

◾️Pinterest (search topic of your interest and get inspired)

◾️Social media platforms - Facebook Groups or Clubhouse (check discussions and questions being asked)

◾️Identify your ideal client pain points (use these to create questions you can answer via content)

29/06/2021

There are many ways to build brand recognition on social media, and creating a brand’s visual identity is one of them. It will help you differentiate your brand emotionally, so, when people land on your social media pages, they instantly know who you are without having to think about it.

What is visual branding anyway?
▫️Logo ▫️Fonts▫️Color palette
▫️Photography▫️Texture and patterns

Investing in your brand's visual identity is worth every dollar, however, it’s not always an option to everyone and this is why we’re sharing some DIY resources:

◾️Logo - logomaker, tailorbrands, canva
◾️Fonts - creativemarket , myfonts
◾️Color Palette - coolors.co , khroma
◾️Photography - unsplash, pexels, pixabay, stocksnap.io
◾️Texture and patterns - canva

Emotional branding and social media “A great brand taps into emotions. Emotions drive fast, if not all, of our decisions...
25/05/2021

Emotional branding and social media

“A great brand taps into emotions. Emotions drive fast, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product”.

So, how can you use emotional branding for social media?

◾️Storytelling

The most effective way of connecting emotionally to consumers is through storytelling. Stories are incredibly powerful. Storytelling on social media is not just another tactic to sell products or services. It enables you to expose your brand to your audience, tell them what your brand is all about.

◾️ Belongingness

The feeling of belongingness is one of our basic needs as human beings and when brands tap into this emotion, they attempt to have a more direct emotional connect with their consumers. Many brands use this emotion to make customers feel like they’re a part of a particular group.

◾️ Humanize your brand

Be more human. Create conversation and talk with your audience(not at them) through social media, it will help you further understand your audience and make your brand appear more trustworthy and establish a sense of credibility.

24/05/2021

Why do you need a rubricator?

Detailed rubrics are a skeleton for a content plan and post ideas. It is important to be able to balance between different types of posts, to be funny, interesting, informative at the same time, and not to forget about your goals.

Rubricator may look like this:

◾️selling posts - why your product / service needs to be bought (promo posts with a call to action, clients feedback, publications in the media)
◾️informational posts - brings useful information to the target audience(how to do’s, answers to readers' questions, product’s qualities, its origins, myths and facts about it)
◾️entertaining posts - light content to relax and laugh (games, business anecdotes, funny client types, unusual ways of using the product)

What is a Pain Point? A pain point is a specific problem that potential customers of your business are experiencing. In ...
20/05/2021

What is a Pain Point?

A pain point is a specific problem that potential customers of your business are experiencing. In other words, a pain point is the WHY, the WHEN and the REASON customers choose you!

How can you identify Pain Points?

Identifying pain points allows you to find gaps in the market to solve customers problems. You can identify them by surveying customers(feedback form), researching your competitors and reading online customer reviews.

Ask yourself: what type of pain am I solving? When you have the answer, push these pain points.

14/05/2021

20 FREE Content resources

Struggling to find the best stock images or videos that don’t suck? We’re here to make your life a little easier. Here’s the list with our favourite resources:

◾️Stock Videos
Coverr
Pexels
Pixabay
Videezy
Clipstill

◾️Stock Images
Unsplash
Pixabay
Rawpixel
Styledstock.co
Pexels

◾️Font Sites
Dafontdotcom
Font Squirrel
What the font
Behance
CreativeMarket

◾️Vectors and Illustrations
Manypixels
Freepik
Vecteezy
Freevector
Vector4free

Spark your creativity into the feed!

13/05/2021

((How to humanize your brand on social media))

“People can’t pay you if they don’t know you exist. They gotta see your face and hear your voice consistently”

◾️Share the faces behind your brand
◾️Be true to the voice and tone of your brand
◾️Use humour. Make them feel like they are talking to a friend, not just a brand
◾️Don’t be afraid to be yourself
◾️Embrace storytelling (tell your followers a story they can relate)

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