stYpe

stYpe Making the world's most advanced tracking and keying solutions for Virtual Production. stYpe provides tracking equipment for TV and film studios worldwide.

Our tracking systems provide industry-leading level of accuracy in camera tracking and, since April 2019, also object & people tracking! In TV studios, our tracking technology is applied to bring highest level of Virtual and Augmented reality graphics to the set. In film studios, our systems are used to provide real-time previsualisations for scenes with virtual elements, and also to ease the post

processing efforts by capturing all data about movement of the camera, actors and chosen objects. We pride ourselves with three great tracking systems. Two of them are camera tracking systems - RedSpy & StypeKit - and we have a people & object tracking system in offer - Follower. About our camera tracking systems:If you are looking to add Virtual and Augmented reality effects to your TV shows, and are looking for a reliable camera-tracking system, look no further than RedSpy by stYpe. RedSpy uses an intelligent combination of infrared computer vision, accelerometer and gyro sensors to deliver tracking data of such high quality that it's almost impossible for human eye to find an imperfection. Whether you’re shooting indoors, outdoors; using cranes, steadicams or handheld cameras with heavy shaking, all these scenarios are handled – easily - by RedSpy. Wireless connection with the rendering engine is available, meaning your cameraman can truly be free of cables. RedSpy is currently used for camera-tracking on worldwide powerhouse TV stations such as the CNN, MTV, BBC, FOX, SKY and many others on a daily basis. The system integrates seamlessly with almost all rendering engines and can be directly linked with Unreal Engine via our Unreal plugin. You can learn more about RedSpy on this link:
www.stype.tv/RedSpy. StypeKit is a mechanical camera tracking system, which functions as an add-on for existing, ‘normal’ cranes. StypeKit turns even old cranes into modern Virtual & Augmented reality systems. As compared to our optical tracking system RedSpy, which uses floor or ceiling markers as reference, StypeKit is a fully mechanical system which needs no external reference, making it suitable for situations where placing markers is impractical. StypeKit is the product that originally made our brand “stYpe” known around the world, and for a good reason. It just works. Read more about StypeKit on this link:
www.stype.tv/stype-kit

Follower is our object & people tracking system launched in April 2019 at NAB Show where it won the award for Product of the Year. Follower detects hyper-accurate positional and orientational data of desired objects or people in the 3D environment, making it possible for you to overlay Virtual graphics using this data, essentially making your graphics come alive! Follower works when its LED beacons, smaller than a fingernail, are attached to objects or people. The LED signals are picked up by Follower's infrared cameras and its positional data is sent to the rendering engine of your choice. All sort of magic is then possible - swinging of a simple wooden stick can be turned into swinging of Thor's hammer! Find out more about Follower here:
www.stype.tv/follower/

23/12/2025

As the year comes to an end, we’d like to take a moment to thank you for being part of it.
We hope the holidays bring you some well-earned rest and space to reset before what comes next.
From everyone at stYpe, Merry Christmas and all the best for a New Year filled with great projects, calm shoots, and smooth tracking.

See you in the New Year,
the stYpe team🎄✨

Two full days of learning, testing and great discussions. Our stYpe Academy in Zagreb is now complete and we are really ...
10/12/2025

Two full days of learning, testing and great discussions. Our stYpe Academy in Zagreb is now complete and we are really proud of how it turned out.

Thank you to everyone who joined us. Your engagement made the academy feel less like a course and more like a shared learning experience.

New academy dates will be announced soon.

stYpe Open House in Zagreb is officially behind us and the day could not have gone better.We welcomed partners, clients ...
09/12/2025

stYpe Open House in Zagreb is officially behind us and the day could not have gone better.

We welcomed partners, clients and a lot of new faces who wanted to see our virtual production setup in a real working environment. The showroom was active from start to finish with demos of RedSpy, Follower, XR on the LED wall and a lot of hands-on testing.

Huge thanks to everyone who came and made the opening of our new showroom feel alive from day one.

Ready to level up your virtual production skills? 🎓Join us at stYpe Academy, a hands-on training experience held at our ...
07/11/2025

Ready to level up your virtual production skills? 🎓
Join us at stYpe Academy, a hands-on training experience held at our new European showroom in Zagreb, Croatia.

This is your chance to learn directly from the team behind the technology used on top-tier broadcasts, live shows, and film productions worldwide.
📍 Location: stYpe, Zagreb, Croatia
📅 Date: December 04 & 05, 2025

Interested? Sign up here to reserve your spot:
👉 https://forms.gle/aKoxB62pU4Uo7Da46
Stay tuned for registration details and get ready to step behind the scenes of real-time production.

Our new stYpe showroom in Europe is officially ready and we’re kicking things off with the very first stYpe Open House! ...
06/11/2025

Our new stYpe showroom in Europe is officially ready and we’re kicking things off with the very first stYpe Open House! 🎬

The space brings together everything that defines the stYpe ecosystem under one roof.

A full setup featuring both a green cyclorama and an LED wall allows us to demonstrate how our tracking, rendering, and automation tools connect into one workflow.

From RedSpy camera tracking and Follower motion capture, to StypeLand XR/VR, StageWhisper, and StypeCentral, visitors will be able to see how each product plays its part in building a complete real-time production environment.

The showroom is now ready for demos, training, and upcoming events, starting soon with our first Open House.

📍 Location: stYpe, Zagreb, Croatia
📅 Date: 03. December 2025.

Interested? Sign up here to reserve your spot:
👉 https://forms.gle/Dhg4nAXDLQp916uW6

Stay tuned for more updates as we open the doors to a new chapter in virtual production.

This year at IBC 2025 we showcased how our ecosystem of tracking, keying, XR, and automation tools come together for a c...
05/11/2025

This year at IBC 2025 we showcased how our ecosystem of tracking, keying, XR, and automation tools come together for a complete virtual production workflow.

From the debut of Watcher X supporting RedSpy with image-based tracking, to hands-free voice control with StageWhisper, to testing chroma key on the toughest details and expanding studios with seamless XR - the booth was a place to experience the future of production in action.

Every demo was designed to show how productions can stay sharper, faster, and more creative with no technical restrictions.
Missed it at the show? Watch our after movie for all the highlights 👇🏻

This year we showcased how our ecosystem of tracking, keying, XR, and automation tools come together for a complete virtual production workflow.From the debu...

Yesterday we had the pleasure of joining  ’s Open Day in Warsaw!Our setup at the event included:🔴 RedSpy 5.0 – now also ...
24/10/2025

Yesterday we had the pleasure of joining ’s Open Day in Warsaw!

Our setup at the event included:
🔴 RedSpy 5.0 – now also available in a portable version
⚫ WatcherX – an image-based add-on that helps RedSpy track beyond the markers' area
🟣 StypeLand – our Unreal Engine–based rendering solution

It was a great opportunity to connect with industry professionals, exchange knowledge, and demonstrate how our tracking ecosystem powers today’s most advanced virtual production workflows.
Big thanks to the team for the warm welcome and to everyone who stopped by!

Take a deep dive into virtual production at Ten Dots, Bulgaria, one of the largest VP facilities in Europe. 🚀This episod...
07/10/2025

Take a deep dive into virtual production at Ten Dots, Bulgaria, one of the largest VP facilities in Europe. 🚀

This episode breaks down everything from the evolution of projection to modern LED volumes, with a real-world look at productions like The King of Sidonia. You will also see how RedSpy, an optical camera tracking system, helps bring cinematic worlds to life with precision and speed.

Whether you are a DP, director, or producer, this is a great resource to understand what VP and stYpe can offer for your next project.

👉 Watch the full episode here:

In this episode we take a deep dive into Virtual Production.If you are a filmmaker you are surely aware of Virtual Production. It requires very specific skil...

We’re heading to Broadcast India 2025 as a proud co-exhibitor with Cineom 📍 E3 Pavilion (1, 2 & 3) 📅 October 14 to 16For...
03/10/2025

We’re heading to Broadcast India 2025 as a proud co-exhibitor with Cineom

📍 E3 Pavilion (1, 2 & 3)
📅 October 14 to 16

For the first time in India, we will showcase RedSpy Air together with StypeLand, GreenKiller and StypeCentral. This is a complete workflow that brings reliable camera tracking and seamless virtual production to any setup.

Join us on the show floor to see how tracking and rendering come together to unlock new creative possibilities.

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Hello, Tech Visionaries! 🌟

Get ready to step into the future of Media & Entertainment at the **Broadcast India Show 2025**! 🚀

Save the Date: October 14th to 16th at the Jio World Convention Center, Mumbai. 🗓️
Visit Cineom’s booth for an unforgettable experience in groundbreaking tech innovation!

🔥 What to expect:
✨ Cutting-edge Video & Audio Post-Production + Storage solutions.
✨ Next-gen Broadcast Setups that elevate your projects.
✨ Revolutionary Film Production Technology—future is here!
✨ Film Archival solutions to protect cinematic legacies.
✨ Mind-blowing Virtual Production innovations.
✨ Seamless Digital & IT Services for enhanced efficiency.
✨ AV & Surveillance tech for ultimate safety.
✨ E-Education solutions tailored for tomorrow’s learners.

And that’s just the beginning! 🌟

We’re also bringing along our incredible OEM partners, together shaping the future of the industry. 🤝

Don’t miss out on this opportunity to experience the latest in tech firsthand! Let’s reimagine the world of Media & Entertainment together. 🌠

See you there! 🎥

IBC 2025 is in the books. A few days on, we’re grateful for the packed demos, sharp questions, and solid vibes at the st...
17/09/2025

IBC 2025 is in the books. A few days on, we’re grateful for the packed demos, sharp questions, and solid vibes at the stand.

Thanks to our partners:
,
,
for cameras;
and .albania for lenses;
for the LED wall and hanging sign;
for the portable green; lighting.laboratory for lighting;
for the XR virtual stage;
for the newsroom protocol in StypeCentral.

We came, we tracked, we keyed. See you on the next one.

IBC 2025 is in the books. A few days on, we’re grateful for the packed demos, sharp questions, and solid vibes at the st...
17/09/2025

IBC 2025 is in the books. A few days on, we’re grateful for the packed demos, sharp questions, and solid vibes at the stand.

Thanks to our partners:
RED Digital Cinema for cameras;
Blackmagic Design for cameras, ATEMs, and Smart Videohub;
GrassValleyLive; Canon and Fujifilm Global for lenses;
ROE Visual for the LED wall and hanging sign;
Pro C*c, Inc. for the portable green;
for lighting;
Radio-televizija Srbije for the XR virtual stage;
Octopus Newsroom Newsroom for the newsroom protocol in StypeCentral.

We came, we tracked, we keyed. See you on the next one.

On the ground in Japan for WCH Tokyo 25, the ultimate athletics showdown. From 13 to 21 September at Japan National Stad...
15/09/2025

On the ground in Japan for WCH Tokyo 25, the ultimate athletics showdown. From 13 to 21 September at Japan National Stadium, we’re supporting the live broadcast with precision camera tracking on four Sony HDC-3500 cameras using stYpe encoded PTZ heads, in collaboration with Deltatre and World Athletics.
Trackside views, smooth pans, finish-line focus.

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Zagreb

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