
13/08/2025
The Pre - Soul Foundation commercial BTS 🎬
Our task was to create an emotionally driven commercial that captures the essence of Soul Foundation. Through a single character, we visualized the inner feeling the product evokes—using fictional elements to express its effect.
One of the key challenges was that the film had to be produced before the product’s official release. Without the physical foundation, we focused on conveying its emotional impact: a sense of lightness, positivity, sunshine, freshness, and openness to the world.
📸
CREW
Director:
Dop, colorist:
Producer:
1st AD:
Gaffer:
Makeup: .hu
Set design:
Talent:
Assistant, bts:
Editor:
Location: .art
Production: .fall.media
Agency: