Amelia Leonard - b.Heard Social

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27/09/2026

I feel like i’m constantly starting over.

Every new level of self awareness, every new emotion or communication of a vulnerability takes me back to feeling like I’m at the start line again.

But I particularly feel like i’m starting over again now i’ve hit my 30s.

I’ve experienced massive shifts from getting myself physically out of survival mode earlier this year, that has allowed me to focus on my self worth and self value -
Which have made me feel capable of new heights.
Not externally, but internally.

And a lot of them have made people slip away which have revealed NEW depths I hadn’t explored yet.

In fact, last week in particular I felt incredibly lonely.
I even wrote a poem on it (which honestly means i’m in the depth of depressy stressy mode)... I’m debating sharing it.

But it feels like a constant internal start over.

One thing I am certain about though is that every instance that feels like a “set back” is a new recalibration to REAL meaning.
Not sitting in the comfort of settling.
Or suppression the expressions I need to release
But realigning with more depth, more meaning, more fulfillment.

Everytime i try to come back to that.

So even though my poem may have been about empty chairs at empty tables -

Maybe it’s an abundance of space for the right people to come in? 🩷

it sure as hell doesn’t take away from the loneliness, but it might make experiecning it a little more hopeful.

This carries to business + content too - When you’re not fully secure in your competence, you perform it and often that ...
27/09/2026

This carries to business + content too -

When you’re not fully secure in your competence, you perform it and often that manifests in only demonstrating you’re an authority... which comes off harsh.

So you end up grasping at straws at any ounce you can show your audience.
You become a bit of a “Polly prover” and honestly, you get pretty triggered by anyone else who effortlessly demonstrates their competence 🥲

But once you begin to develop your sense of self worth to know you have your own authority, and you can identify that, sometimes you get so excited about having developed that (honestly it is something you should celebrate 🥳)...

But sometimes... that means you ONLY talk about your authority.
It becomes like that new toy you get at christmas, where you forget about all the other toys. 🧸

And people don’t experience your authority as just ‘authority’ then,
You kind of come off like a bit of a lecturer 👩‍🏫

Which is where content comes in.
Competence allows = the solid development of authority content

But people miss YOU in it this (and people don’t buy from logic, they buy from emotion).

But when you become secure enough in your authority and you’ve practice it enough...
You don’t feel like you can *ONLY* share that.
You want to share yourself in it.

That’s where warmth comes in.
And Warmth builds trust in you. 🫵

So when it comes to building a personal brand, it’s not about choosing one or the other.
You need both.

You don’t have to become less competent to become easier to connect with.
Warmth isn’t undermining your competence. It’s making your competence easier to experience.

25/09/2026

If you don’t want to be a little b*tch... 💅

Lol I’m joking- but i’m also kind of not, because i know you believe that about yourself in some way - you either think you’re not earning enough, or doing enough, or hot enough, or confident enough.. whatever it is.

Then ironically, you need to ACCEPT that you’re being a little bitch.

Not that you are a bitch.
But there is this little girl inside of you who is PARALYSED inside of you, because SHE believes she’s been made to believe she’s little bitch, and she hasn’t had someone
1) tell her she’s not (you’re not)
2) she hasn’t had someone help her work through feeling that way.

And honestly, the GREATEST power comes from
1) being aware of that being what’s happening (you’re welcome, that’s why you follow )
2) accepting that’s the way you feel.

It’s literally where your fawing and putting everyone else’s needs above your own is coming from... becuase that’s what you learned to do when you were younger.
But it does NOT make you a martyr, it just makes you self abandoning AND *let me just trigger that people pleaser in you*...

Neglecting other people by not allowing the people who NEED you, to experience you!

So the BEST way you can “trasnmute” being a little bitch, if you want to put it that way...💅
Is by meeting her. People call it parts work, shadow work, inner child work sometimes...

For me - before I could even get that far, it was EMOTIONAL work, 1) becoming aware of them 2) accepting them, as if they’re coming from that little girl inside of you.

And if you’re first reaction is to believe “she should just get over it” - that’s ok. That was my first reaction too.
“My life isn’t as bad as other people’s”, “you’ve dealt with worse”...

But keep trying it... maybe you’ll have a have a different reaction after a while 🤷🏻‍♀️

So if you REALLY want to get what you actually want -
ACCEPT those emotions first, becuase once you’ve done that, you might just be able to accept what you want too 🫶

24/09/2026

“You’re so authentic and yourself on social media”

Yeah... who else tf would I be?

You keep performing a version of ‘you’ that ISN’T you... and then wonder why you’re not calling in dream clients.

But that’s like offering someone lobster to eat... then serving them shrimp. 🦞 ➡️ 🦐
I’m not saying shrimp is lesser (I’m vegetarian 🌱), it’s just not what you offered them!

If you’re repelling shrimp eaters when you ARE in fact shrimp... they’re NOT going to want you.

Truth is, you’re only fronting yourself as Lobster because you don’t believe being shrimp is enough.

But some of the fastest sales calls ‘ve gotten on has been from having random content ideas → posting them in succession → they hop on a call.

Just me and about 20 mins between idea, recording and posting!
From NOT filtering myself.

The problem is, you haven’t developed the system to be able to do that with content OR the safety within yourself to just show up as a GODDAMN SHRIMP 😁

But the more you’re willing to drop your guard - ‘just a little’ to push your comfort zone emotionally -
Reveal your real opinions, the s**t you spend ranting about in the car to your bestie...

Talk about Shrimp and Lobsters as a metaphor for attracting dream clients...😏
The more you’ll attract the SHRIMP eaters

So before your STOP yourself the next time you know you COULD share a little more than normal...
Go and grab my 6 step energy shifter in my link, to create the safety within you to reveal just that little more....

Because being YOU is literally the most important part of your marketing.🤪

23/09/2026

If you want more courage to stand up for yourself, you can actually change it.

Confidence isn’t innate, it’s a learned skill.

I used to be the meekest lil’ mouse you could find. 🐭
I wouldn’t dare ruffle someone’s feathers...

But that didn’t actually help me.

Because eventually I had this stage of insane rage... 🤬
B/c I was finally allowing all of the decades of suppressed anger to come to the surface.
And it led to some pretty dysfunctional behaviour.

But when I FINALLY stopped suppressing that anger, and allowed myself to process the actual emotion, not the symptom of the suppression...

I stopped acting out.
But I HAD to embrace my emotions.

It wasn’t easy for me. It took me 9 months of counselling of being asked EVERY week “How do you feel?” before I could verbalise it.

So now when I FEEL rage, I experience the anger...
And realise that it is my body’s way of telling me that a line or a boundary has been crossed.

And I act on it.
I’ve always had a super strong sense of injustice...
But now I can combine acting on it, with doing so from a regulated place...

Which biologically allows me to access more of my brain cells
(you go into chimp brain mode when you’re regulated).

And they get the wrath of regulated, educated Amelia 💁‍♀️

And she’s WAYYY worse than ANGRY Amelia 😡

23/09/2026

You’ve built it all for someone else... again!!! 😭

Because I find it takes business owners to a place where they genuinely believe that they “don’t know what to post” or that “they don’t have enough ideas”.

But wtf do you expect when you’re staring at a clinically white Google doc? 😂 Immense inspiration???

Yet I KNOW, like me, when you’re in the shower, driving, training or literally doing anything where your body is in motion...
IDEA, bam 💥
Another one, bam 💡
ENTIRE strategy shift - BAM 💥

The problem was never ideas. It was that you don’t have systems or methods to capture all of the goodness 🤤
because I promise you 90% of it is probably golden)

But you keep “performing” the kind of content around what you THINK you should create (like a good lil’ child) because some instagram guru told you how she went from 2k followers to 50k followers doing something that WORKED for her. (And I’ll be honest, it was probably luck, which she then reversed engineered into an offer... not necessarily something that WORKS for her (aka she enjoys) 🙃

And you completely forget that EVERYONE who you know in the business/content world that you love... you KNOW because they did something a lil’ different 🌶️

Which is why I built my entire Content Creation offer around a
1) very specific person
2) and it’s a lil’ different from what everyone else is doing

And it’s PERRRRFECT for the yappers, for the external processors, the busy bees, the people who LOVE talking, but hate writing content in what feels like a horribly strict structure.
Because you weren’t meant to create content the same way as every other mf

If you’re a yapper, or you know a yapper - send them my way, we about to shake s**t up 🧂

Swipe for lessons ➡️“If what you’re pursuing isn’t feeling like you’re at the frequency of love, maybe that’s misalignme...
20/09/2026

Swipe for lessons ➡️

“If what you’re pursuing isn’t feeling like you’re at the frequency of love, maybe that’s misalignment” - Doctor Tara 🥺

Psychedelics such as psilocybin can reduce severity of depression BUT scores creep back up again after exposure… (Nutt, 2019).

Maybe some things are designed to get you out of a hole, but not to keep you out of it…. Could emotional regulation education be the answer David Nutt Drug Science ? 👀

It’s okay to quit. Self abandoning has never gotten you anywhere you want to be before, that won’t suddenly change now 🙂‍↔️

You’ve always ‘arrived’ when you’re in the present moment. Respond to what’s here, not what’s ahead of you or behind you.

PLAY is a state, not an activity +

“Rules for engagement create containment, containment allows the creativity to play.” Kai Cheng Thom

“You don’t need to force your power out of you, your power is peace” - Poppy Delbridge: Rapid Tapping | Energy Psychology 🥺 (literally keep coming back to this).

Two people can be on seemingly opposing sides, and be fighting for the same thing. Being able to hold space for the two different perspectives is what peace arrives through.

“Maybe you don’t need to know how you’re doing to get there yet, maybe you just need to stay long enough to find out”. - Miles Adcox

Things that Miles Adcoxnsuming at a time in your life, will feel like a tiny blip in the future. Try not to let it take too much of your present 💝

What saves you, is also capable of being the thing that cages you.

Literally NO ONE cares about what you’re doing as much as you do. So you may as well do what makes you happy 🥰

19/09/2026

This cycle is why you’re constantly operating at your absolute limit 🥵

And if you’re fu***ng tired of it you need to stop treating “creating MORE” as the outcome.

Take my gym example 💪:
Progressive overload is the MECHANISM...
You lift more ➡️
You get stronger ➡️
Your capacity for lifting more increases!

But you’re probably not lifting to get stronger because your ultimate goal is to spend the rest of your life carrying heavy s**t...

It’s probably because you want it to give you strength OUTSIDE of the gym.

To be able to carry your 4 bags from the car (2x laptops, 1x gym bag, 1x handbag 🤷🏻‍♀️) don’t judge.
To be able to get off the toilet independently at 80.
To protect your health.

The strength is USEFUL because of what it makes possible for you in the place you want it to.

And I think we completely forget this concept in business.

We build capacity ➡️ We fill it.
We increase our revenue ➡️ We immediately find something to spend that money on.
We outsource ➡️ We immediately find a new business take that simply MUST be done in those 10 hours that you’ve never done before. 🤦🏼‍♀️

We get capable of carying more, and we give ourselves more to carry.

There are ABSOLUTELY periods in a business where more IS necessary.

More visibility. More clients. More money. More consistency. More capacity.
But those things were never supposed to BECOME the life.

And I’ve seen the exact same thing happen with the founders I work with:

You start a business wanting more control over your time, and then become so good at growing that every bit of ‘freedom’ gets filled with more business...

Forgetting the freedom was meant to be for FUN. for LIFE. for enjoyment 🤩

(And if we’re being completely honest here, to do enough of it to discover that you WE’RE in fact ‘enough’ without proving any of it).

Being capable of carrying more, doesn’t mean carrying more is what it all was FOR.
So if you’re building more capacity in your business right now, ask yourself:

“What did I actually want the strength for?” 🤔

Sadly still a lover girl.... And i think if anything, my capacity for intimacy has increased. But my willingness to spen...
13/09/2026

Sadly still a lover girl....

And i think if anything, my capacity for intimacy has increased.

But my willingness to spend me time searching for in ways (and people) that require me to disconnect from the ways I need to discover information to choose people WELL.

There was a version of my who got A LOT more from dating apps.
Because being matched with gave me that validation and dopamine hit.

And when being chosen if your biggest drive, an app that presents you with 100 possibilities of that feels pretty exciting.

But when I was downloading Hinge, deleting it, downloading it for a shorter period of time.. deleting it again - I knew something felt different.

Because eventually I got to a place where I valued MYSELF enough to choose myself.
And dating apps didn’t add to choosing me, in fact hours of swiping was taking away from time I could be spending on ME.

And in turn, that made me less willing to sacrifice the life I’VE built to search for somebody to love... who on the dating apps, was probably also really just looking for validation.

And eventually, any way of dating that wants our time is going to have to become worth the cost of giving it 🤷🏻‍♀️

12/09/2026

Social Media doesn’t have to be a chore ⤵

I want THIS for you more than any stupid song could ever say 😏

It doesn’t have to be hard.
I know you’ve learned it does.

I lived 30 years of my life believing the same thing,

I suffered with depression at 16. Anxiety at 19.
Went through an emotionally abusive relationship at 25.

And I also went to Africa at 20.
Travelled the world for 9 years at 21.
Lived in New Zealand for 3 years.

And honestly, looking back wasn’t present for a. single. second. of it.

Because I was SO preoccupied with living in survival mode 😭...

That I look back now at trekking through a National Park in Uganda, and found it all WAY harder than it should have been because my entire being was so worried about what other people thought of me that all of my energy was taken up by emotionally monitoring.

I look back now at having an INCREDIBLE relationship in Australia, and realise I never really appreciated it.

That I spent some of my BEST days living in New Zealand and so much of it is tarnished by a boy I allowed into my life who never earned his place.

Until one day I did enough work on myself to realise I was just picking a familiar chaos, over an unfamiliar peace.

That in fact, everything DOES get to be fun, and progressive AND create meaningful change at the same time.

And that my enjoyment of it doesn’t need to be sacrificed in the process.

Because is it really LIVING if you’re not allowing yourself to LIVE!?

And now I’ve created a way of creating content for business owners who want to reaaaally LIVE their lives while they build. 🖖

If that’s what you’re trying to build too?

You’ll probably like it here. 👋

Address

Jl. Sempol No. 26 Pererenan, Canggu, Kec. Mengwi Kab. Badung
Badung
80351

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