03/11/2025
Meet the new look of !
Beginning in 2018, Orlenalycious has been delighting customers in Bali with delicious fudge brownies and a variety of desserts that bring happiness, love, and connection with every joyful bite. What began as a small, homegrown venture has grown into a brand with a more structured operational and marketing approach, while staying true to its core mission of spreading happiness through sweet treats.
To reflect this growth, we’ve refreshed the brand identity, simplifying the logotype to feature only “Orlena,” signaling a more mature and professional presence. While the original branding leaned heavily on playful, cute, and pinkish tones that appealed mainly to young women, the new identity embraces a more versatile, gender-neutral style, without losing the approachable, friendly vibe that customers love. This transformation not only reflects the brand’s journey and maturity but also positions Orlena for exciting new opportunities, collaborations, and a broader impact, all while preserving the warmth, sweetness, and joy that define every dessert they create.