Derived from Buddhist philosophy, anātman (Sanskrit: अनात्मन्) refers to the notion of “no-self” or the illusion of self“. Anatman Pictures is a commercial & documentary production company based in Jakarta, Indonesia. It was founded in 2013 by Mahatma Putra, an Indonesian documentary filmmaker, and co-founded by Natasha May (Producer, Travel Blogger, Designer) & Muttaqiena Imaamaa (Producer, Writer). In 2014 Fariz Maulana (Producer) joined the team and strengthen our vision. In 2015, Anatman concentrate on commercial video production, mainly for digital advertising campaign. Over time, Anatman Pictures gained trust from its clients and were offered bigger advertising projects due to its quality production. Renowned brand name clients and top agencies are now interested in the company’s services. Agencies such as McCann Erikson and Ogilvy & Mather have trusted its production to Anatman. Anatman have also work on several advertising campaign for Johnson & Johnson and Coca-Cola. Anatman Pictures elaborate the philosophy and the spirit of no-self to its film production. If there is no single ‘I’ we could understand that everything in the world is interconnected –just like a plate of food you eat everyday! Where the rice is imported from a small rice field in Thailand, the fresh vegetables picked from your neighborhood, and the dessert are fruits from south America– we are connected to every good and bad story that happens in the world everyday.
