Anatman Pictures

Anatman Pictures Creative Commercial Production House & Content Creator Anatman Pictures is a commercial & documentary production company based in Jakarta, Indonesia.

Derived from Buddhist philosophy, anātman (Sanskrit: अनात्मन्) refers to the notion of “no-self” or the illusion of self“. It was founded in 2013 by Mahatma Putra, an Indonesian documentary filmmaker, and co-founded by Natasha May (Producer, Travel Blogger, Designer) & Muttaqiena Imaamaa (Producer, Writer). In 2014 Fariz Maulana (Producer) joined the team and strengthen our vision. In 2015, Anatma

n concentrate on commercial video production, mainly for digital advertising campaign. Over time, Anatman Pictures gained trust from its clients and were offered bigger advertising projects due to its quality production. Renowned brand name clients and top agencies are now interested in the company’s services. Agencies such as McCann Erikson and Ogilvy & Mather have trusted its production to Anatman. Anatman have also work on several advertising campaign for Johnson & Johnson and Coca-Cola. Anatman Pictures elaborate the philosophy and the spirit of no-self to its film production. If there is no single ‘I’ we could understand that everything in the world is interconnected –just like a plate of food you eat everyday! Where the rice is imported from a small rice field in Thailand, the fresh vegetables picked from your neighborhood, and the dessert are fruits from south America– we are connected to every good and bad story that happens in the world everyday.

Bagaimana kecerdasan buatan (AI) dapat membebaskan kita dari tugas-tugas berulang dalam produksi media—dan membantu tim ...
14/07/2025

Bagaimana kecerdasan buatan (AI) dapat membebaskan kita dari tugas-tugas berulang dalam produksi media—dan membantu tim kreatif melakukan lebih banyak hal yang mereka cintai?

Sebagai bagian dari program Google AI for Media Accelerator, program selama tiga bulan yang diluncurkan di Indonesia ini mempertemukan perusahaan-perusahaan inovatif untuk menguji dan mengembangkan solusi nyata berbasis AI bagi industri media dan hiburan.

Dalam video studi kasus ini, kami membagikan perjalanan dua perusahaan peserta—Video dan Maxstream—saat mereka mengeksplorasi potensi AI ketika diterapkan dengan tujuan yang jelas.
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How can AI free us from the repetitive tasks of media production—and help creative teams do more of what they love?

As part of the Google AI for Media Accelerator, this three-month program launched in Indonesia brought together innovative companies to test and develop real AI-powered solutions for the media and entertainment industry.

In this case study video, we share the journeys of two participating companies—Video and Maxstream—as they explore what AI can really do when applied with purpose.



Bagaimana kecerdasan buatan (AI) dapat membebaskan kita dari tugas-tugas berulang dalam produksi media—dan membantu tim kreatif melakukan lebih banyak hal ya...

Bedah Portofolio kali ini Putra membahas perjalanan sebuah karya dokumenter berjudul Wakatobi: Sea Gypsies Haven (2012),...
11/07/2025

Bedah Portofolio kali ini Putra membahas perjalanan sebuah karya dokumenter berjudul Wakatobi: Sea Gypsies Haven (2012), yang digarap dalam konteks kompetisi pada tahap awalnya memasuki dunia dokumenter dan sinematografi. Dengan latar belakang non-formal dalam bidang film, pengalaman ini menjadi titik awal untuk mengenali tantangan di industri sekaligus menggali cara membangun karier melalui peluang yang tersedia.

Simak selengkapnya di episode terbaru Bedah Porto!

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In this episode of Bedah Portofolio, Putra discusses the journey behind a documentary work titled Wakatobi: Sea Gypsies Haven (2012), which was created in the context of a competition during his early steps into the world of documentary and cinematography. Coming from a non-formal background in film, this experience marked a starting point for understanding the challenges of the industry while exploring ways to build a career through the opportunities that came along.

Watch the full story in the latest episode of Bedah Porto!

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Bedah Portofolio kali ini Putra membahas perjalanan sebuah karya dokumenter berjudul Wakatobi: Sea Gypsies Haven (2012), yang digarap dalam konteks kompetisi...

Founder Anatman Pictures, Mahatma Putra, akan membagikan pengalaman tentang perjalanan awalnya di industri film.Dengan b...
10/07/2025

Founder Anatman Pictures, Mahatma Putra, akan membagikan pengalaman tentang perjalanan awalnya di industri film.

Dengan berbagai keterbatasan yang ada, apa saja tantangan yang dihadapi saat itu? Dan apa yang bisa dipelajari dari pengalaman tersebut untuk menghasilkan penghasilan di industri film?

Simak selengkapnya di Bedah Porto!

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In this premiere episode, the founder of Anatman Pictures, Mahatma Putra, shares his early experiences in the film industry.

With various limitations at hand, what challenges did he face back then? And what lessons can be learned from that experience to generate income in the film industry?

Find out more in Bedah Porto!

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Pada episode perdana ini, founder Anatman Pictures, Putra, akan membagikan pengalaman tentang perjalanan awalnya di industri film. Dimulai dengan proyek pert...

Behind the scenes with ATP for our collaboration on the Google Cloud Summit Case Study video!⁠This production dives into...
07/07/2025

Behind the scenes with ATP for our collaboration on the Google Cloud Summit Case Study video!

This production dives into the experience of two leading streaming platforms — Video and Maxstream — as they explore the power of AI through the AI for Media Accelerator program.

From concept to final cut, we loved bringing this story to life with ATP and showcasing how innovation and storytelling go hand in hand.

July 3 is International Plastic Bag Free Day! 💚Indonesia is one of the world’s biggest ocean plastic polluters — and sin...
03/07/2025

July 3 is International Plastic Bag Free Day! 💚

Indonesia is one of the world’s biggest ocean plastic polluters — and single-use plastic bags are a major culprit. They take hundreds of years to break down and harm marine life, our health, and the planet.

Say no to plastic bags.�Say yes to reusable alternatives.
Small actions = big impact. 🌿💪
�Let’s protect our oceans, one bag at a time.

3 Juli adalah Hari Tanpa Kantong Plastik Internasional! 💚

Indonesia termasuk salah satu penyumbang sampah plastik laut terbesar — dan kantong plastik sekali pakai adalah salah satu penyebab utamanya. Butuh ratusan tahun untuk terurai dan membahayakan laut, kesehatan, dan bumi kita.
Katakan tidak pada kantong plastik.
�Gunakan tas pakai ulang.
Aksi kecil = dampak besar 🌿💪�Lindungi laut kita, mulai dari tasmu.

From the very beginning, Canon has been an essential part of our workflow, thanks to its consistent reliability and ease...
23/06/2025

From the very beginning, Canon has been an essential part of our workflow, thanks to its consistent reliability and ease of use. That’s why this production feels extra special—we had the opportunity to be supported by Canon Indonesia.
We had the chance to work with the Canon Cinema Camera C400. With its compact yet solid build, the C400 allowed us to work flexibly, whether as a team or independently.

It was a pleasure exploring more possibilities with this camera. Thank you, Canon Indonesia.

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Sejak awal, Canon telah menjadi bagian penting dalam proses kerja kami karena keandalan dan kenyamanannya yang selalu konsisten. Oleh karena itu, produksi kali ini terasa spesial karena kami didukung oleh Canon Indonesia.
Kami berkesempatan menggunakan Canon Cinema Camera C400. C400 hadir dengan bodi yang ringkas namun tetap kokoh, memungkinkan kami bekerja secara fleksibel, baik dalam tim maupun secara mandiri.

Senang sekali bisa mengulik lebih banyak bersama kamera ini. Terima kasih Canon Indonesia.

Director : Mahatma Putra, ( )
Support by Canon (.indonesia)()( )

Sejak awal, Canon telah menjadi bagian penting dalam proses kerja kami karena keandalan dan kenyamanannya yang selalu konsisten. Oleh karena itu, produksi ka...

Visual production involves numerous technical decisions that impact the final image. This video showcases the behind-the...
22/06/2025

Visual production involves numerous technical decisions that impact the final image. This video showcases the behind-the-scenes process of a project for Amartha, focusing on lens selection, lighting, and the use of Canon’s manual cinema lenses. Each of these elements is carefully chosen to shape the feel of an image how light is captured, how focus is controlled, and how the overall look can appear more natural and cinematic.-



Produksi visual melibatkan banyak keputusan teknis yang mempengaruhi hasil akhir gambar. Video ini menampilkan proses di balik layar dalam pengerjaan proyek ...

Behind-the-scenes of the “Amartha” ShootThree days, various different locations. This Amartha project was one of the lon...
18/06/2025

Behind-the-scenes of the “Amartha” Shoot

Three days, various different locations. This Amartha project was one of the longest shoots we’ve ever experienced. Together with the Amartha team, we brought together elements of village, beach, and city life through the visual storytelling of a marching band — a symbol of harmonious economic growth in Indonesia.

The process began at the crack of dawn, as we prepared every detail to ensure everything ran smoothly. One by one, we transformed each filming location to help convey the narrative we wanted to share.

From the blazing heat of the sun to late into the night, we faced every on-set challenge together. Yet behind all the difficulties, there was laughter and a spirit that kept us united. Every moment was part of our journey to share the spirit of Amartha with even more people.........
Behind-the-scenes syuting “Amartha”

Tiga hari, berbagai lokasi yang berbeda. Proyek Amartha kali ini menjadi salah satu pengalaman syuting terpanjang yang pernah kami jalani. Bersama tim Amartha, kami menyatukan berbagai elemen seperti desa, pantai, dan kota melalui visual marching band yang menjadi simbol harmoni pertumbuhan ekonomi di Indonesia.

Prosesnya dimulai sejak pagi buta, kami mempersiapkan setiap detail untuk memastikan semuanya berjalan lancar. Satu per satu, lokasi syuting yang berbeda kami transformasi agar bisa menggambarkan narasi yang ingin kami sampaikan.

Melewati terik panas matahari hingga malam hari, setiap tantangan yang muncul di lapangan kami hadapi bersama, namun di balik semua kesulitan itu ada tawa dan semangat yang selalu mengikat kami. Semua momen ini adalah bagian dari perjalanan kami dalam menyampaikan semangat Amartha ke lebih banyak orang.

Amartha Financial

Behind-the-scenes syuting “Amartha”Tiga hari, berbagai lokasi yang berbeda. Proyek Amartha kali ini menjadi salah satu pengalaman syuting terpanjang yang per...

With the spirit of “Marching Forward,” Amartha presents a vibrant parade symbolizing the collaboration between rural and...
17/06/2025

With the spirit of “Marching Forward,” Amartha presents a vibrant parade symbolizing the collaboration between rural and urban communities. Accompanied by the rhythm of a marching band, this video illustrates how technology and mutual cooperation can unite our steps, creating real change from local markets to the farthest corners of the nation.
Amartha Marching Forward is a collaborative project between Amartha and Anatman Pictures, embodying the
spirit in building an inclusive and sustainable economy........................
Lewat semangat “Marching Forward”, Amartha menggambarkan kolaborasi antara komunitas desa dan kota dalam sebuah parade. Diiringi alunan marching band, video ini menunjukkan bagaimana teknologi dan gotong royong bisa menyatukan langkah, menciptakan perubahan nyata dari pasar hingga pelosok negeri.
Amartha Marching Forward adalah sebuah hasil kolaborasi Amartha dan Anatman Pictures yang menggambarkan semangat
dalam membangun ekonomi yang inklusif dan berkelanjutan.






Lewat semangat “Marching Forward”, Amartha menggambarkan kolaborasi antara komunitas desa dan kota dalam sebuah parade. Diiringi alunan marching band, video ...

Di balik layar industri kreatif, ada jejak yang ditinggalkan—baik untuk lingkungan maupun masa depan.Mari terus produksi...
05/06/2025

Di balik layar industri kreatif, ada jejak yang ditinggalkan—baik untuk lingkungan maupun masa depan.

Mari terus produksi dengan bijak, bercerita dengan hati, dan berkarya tanpa merusak. Saving The World, One Video at a Time.

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Our work leaves an impact—on screens and on the planet.

Let’s choose to make that impact a positive one. Tell stories with heart. Meaningful production. Saving The World, One Video at a Time.

Selamat Hari Raya Waisak 2569 BE. Semoga momen suci ini menjadi waktu untuk merefleksikan kedamaian, kasih sayang, dan k...
12/05/2025

Selamat Hari Raya Waisak 2569 BE. Semoga momen suci ini menjadi waktu untuk merefleksikan kedamaian, kasih sayang, dan kebijaksanaan dalam kehidupan sehari-hari.

Mari bersama menebarkan nilai-nilai kebaikan dan saling menghormati dalam keberagaman, sebagai bagian dari upaya membangun harmoni di tengah masyarakat.

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Happy Vesak Day 2569 BE. May this sacred moment be a time for reflecting on peace, compassion, and wisdom in our daily lives.

Let us join together in spreading the values of kindness and mutual respect amidst diversity, as part of our shared effort to build harmony within society.

Selamat memperingati hari buruh.Industri film tidak hanya dibentuk oleh ide kreatif dan gambar visual yang tampil di lay...
01/05/2025

Selamat memperingati hari buruh.

Industri film tidak hanya dibentuk oleh ide kreatif dan gambar visual yang tampil di layar, tetapi juga oleh kerja kolektif dari banyak individu yang terlibat dalam setiap tahap produksinya.

Hari ini kita merayakan setiap tangan, pikiran, dan hati yang turut bekerja keras dalam menghadirkan sebuah karya. Terus bergerak bersama, dengan semangat kolaborasi dan keadilan.

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The film industry is not only shaped by creative ideas and visual images on the screen, but also by the collective work of many individuals involved in every stage of its production.

Today, we celebrate every hand, mind, and heart that has worked hard to bring a piece of art to life. Let’s keep moving forward together, with the spirit of collaboration and justice.

Address

Tanjung Barat Emas
Jakarta
12530

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Website

http://www.anatmanpictures.com/shop

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