23/09/2026
In a recent episode of Chef’s PSA with Matt Lambert we talked about how food is starting to look identical everywhere you go.
Everyone is following the same playbook, using the same molds, using the same garnishes, and plating for the exact same camera angle. We rush so fast to get eyeballs on our food that we just end up copying whatever already got likes yesterday.
Walter Lippmann once wrote, “When all think alike, then no one is thinking.”
The exact same trap is happening in cuisine.
You have access to more information, technique, history, and global culinary knowledge than any generation of chefs before you. So why are you choosing to fit in?
Why spend your career making a carbon copy of someone else’s dish just to get a brief nod from an algorithm?
Stop trying to blend into the sea of identical tasting menus. Be the onion bagel at a party of ch*****ne flutes. Show up in your own style, cook with your own perspective, and stand on your own two feet.
DO YOU!
GET CHEF BRAINS! LINK IN BIO! . . . LineCookLif
Be the onion bagel crashing the party of ch*****ne flutes.
Comment the word BLUEPRINT and I’ll send you the link.
Be you first.