Assembly

12/05/2025

Missing The White Lotus? Us too. Lucky Mike Andrews recently got to direct this fun spot for the Four Seasons Hotels and Resorts Maui starring Patrick Schwarzenegger. Not a bad office for the day 🤩

20/09/2024

Exciting new work from Elle Brooks Tao for the Women’s Rugby World Cup.
“The Energy Never Stops” captures the unstoppable drive and unbreakable energy of these phenomenal rugby players. Roll on the World Cup 🏉🔥⚡️

03/09/2024

Behind (almost) every ad is a storyboard and behind the storyboards is our wonderful storyboard artist Brian Coldrick 🖌️✨ Check out more of Brian’s work on the link in our bio!

16/08/2024

Good news to all the parents out there, it’s nearly back to school time! You know what that means, you’re going to get a small fraction of your lives back every day 🎉 So go on out there and buy yourself some Brennans, make your kids a sandwich and tell them to jog on 🥪

Production Company ASSEMBLY
Director
Producer
Producer
Production Coordinator
Production Trainee Inês Silva
1st Assistant Director
3rd Assistant Director
Location Manager
DOP
Focus Puller
2nd AC
Sound Mixer Patrick Downey
Gaffer
Electrician
Electrician Donal Laferty
Genny Op Brian O’Meara
Production Designer Mark Kelly
Standby Props
Food Stylist .moment.in.thyme
Assistant Food Stylist
Make Up Designer
Hair Designer Niamh Glynn
Stylist
Electrical Truck Driver Tony Lawlor
Medic Colin Shannon
Sustainability Officer .devalera

Casting
Mum Maria O’Donovan
Son Max McGready

Post MDV
Editor

Agency FOLK
Creative Director Jonny Cullen
Art Director Conor Swanton
Copywriter Stephen Kelly
Head of Production Michael Cullen
Senior Producer Eric Brindley
Account Director Anne-Marie Healy
Senior Account Manager Luke Mulligan

Client BRENNANS
Managing Director Garth Doherty
Head of Marketing Ivan Hammond
Marketing Coordinator Conan Boran

01/08/2024

New work from our storyboard artist Brian Coldrick. Brian teamed up with Lochlainn McKenna to do these storyboards for his recent ad for Re-turn.

10/05/2024

This guy has great dreams…. and a very smooth chest! No guinea pigs were harmed in the making of 🐹
New work from Richard Hunter for VEET MEN.

This is "RICHARD HUNTER - VEET MEN "GIANT SENSATIONS" DIRECTOR'S CUT" by Assembly on Vimeo, the home for high quality videos and the people…

17/04/2024

New work for the GAA - “Experience The Unforgettable”.
We loved joining forces with Lochlainn McKenna for this. His Director’s Cut brings us on a journey through a little girl’s memories of her first GAA game with her Dad. Hannah and Joey Donnelly were the perfect daughter and dad duo to bring this to life.
Huge thanks to BBDO Dublin / TBWA\Dublin for bringing us on board, it was an absolute pleasure collaborating with the team on this one and thanks to our fantastic crew from production through to post. Full credits on the vimeo link below.

Client: GAA Agency: BBDO / TBWA Production Company: Assembly Director: LOCKY Producer: Rebecca Bourke Production Coordinator: Maeve Kenny DOP: Uri Barcelona Focus…

23/02/2024

🌿 Happy Friday everyone! We’re heading into the weekend on a green note by unveiling our Sustainability Guidelines for 2024. At Assembly we believe in the power of sustainability and we’ve been working closely with the wonderful .devalera and Ecoscope to outline our current and future environmental goals and our continued commitment to minimising our carbon footprint.

🌍 Our journey towards sustainability is more than just a goal; it’s a core value ingrained in everything we do. With each production, we strive to prioritise eco-conscious decisions, whether it’s opting for renewable energy sources, minimising waste through efficient resource management or sustainable suppliers, we’re dedicated to making conscious choices that leave a positive impact on our planet.

🌿 Join us on our journey towards a more sustainable future. Every small change adds up to make a big difference.

08/02/2024

We are thrilled to announce our latest signing today. The wonderful Maria Lax has joined the roster. We’re huge fans of Maria’s work and can’t wait to collaborate with her.

Maria is a Finnish photographer and director based between London and West Cork. Her projects explore themes of identity, belief and modern folklore and have been widely exhibited internationally. She has created commercial work for clients including Apple, Channel 4, Vogue Italia, Virgin Records, British Telecom and Samsung.

‍Lax was a winner of British Journal of Photography’s Female in Focus awards, 2019 and a finalist in the BJP Portrait of Humanity, 2020. She was a PHMuseum Photography Grant Finalist in 2020; selected as one of the ‘Best New Talent of Photo London 2020’ by the Guardian; and received the Finnish Art Promotion Centre’s One Year Grant in 2021.

‍She has published two photo books, Taken by the Tide (Nazraeli Press, 2023) and Some Kind of Heavenly Fire (Setanta Books, 2020).

To see more of Maria’s work click on the link in our bio or go to https://assembly.ie/ maria-lax/

26/01/2024

🌟 WELCOME STEVIE RUSSELL 🌟

We’re very excited to announce Stevie Russell is joining our director’s roster. Stevie’s 15-year career has taken him across the globe, creating memorable and impactful work in multiple formats.

His recent project for Tayto earned a Silver Shark for Comedy Direction, showcasing his skill in blending humour with storytelling. He’s also been recognised with a sports CLIO for his work with Lidl and an EFFIE for a meaningful campaign with Breast Cancer Ireland.

Stevie’s music videos have captivated an audience of over half a BILLION online! And in 2023, his script for “The Cousin” stood out among hundreds, selected and produced by RTE/Screen Ireland.

To see more of Stevie’s work, click on the link in our bio or go to https://assembly.ie/stevie-russell/

21/12/2023

Following on from the storyboards yesterday, here’s Elle Brooks-Tao’s director’s cut for AIB. We loved making this ad, it took us on a very fun (and sometimes very cringy) trip down memory lane. Thinking back about what we were like in our 20s and 30s, the clothes and make up we wore, life with and without kids and where we are now!

20/12/2023

A few weeks ago we launched our ad for AIB directed by Elle Brooks Tao. Elle’s DC is coming out this week so in advance of that we’re sharing the storyboards for you to get a peak of how she visualises the ad before we shoot.

The boards were beautifully illustrated by our storyboard artist Michaelia X Wu 🙌