07/07/2024
What is Branding?
Think of branding as the soul of your company. Itās the reason why you exist, your core values, and what you stand for. For instance, consider Apple. Their branding isnāt just about selling iPhones and MacBooks; itās about innovation, sleek design, and a premium user experience. People donāt just buy Apple products; they buy into the brandās ethos of quality and innovation.
Branding is all about the long game. Itās not something you set up once and forget about. It evolves over time, adapting to changes while staying true to its core values. This is why branding is considered a long-term process. Itās about building a lasting connection with your audience.
What is Marketing?
Now, marketing is more about the actions you take to promote your brand and sell your products or services. If branding is the soul, marketing is the body that moves and acts. For example, Coca-Colaās various advertising campaigns over the yearsālike the famous āShare a Cokeā campaignāare marketing in action. These campaigns are designed to generate a response, create engagement, and ultimately drive sales.
Marketing is often short-term, focusing on specific campaigns that achieve immediate goals. Itās about the here and now, creating buzz, and capturing attention.
To find out more go to www.drakeagrimarketing.ie