01/10/2025
π½οΈ With a brand as big as ASA and a story that is bigger still how do you condense those details into a short video? π Find out soon as the the final polish is being undertaken! π½οΈ π¬
STORYTELLING IN FILM: The Art of Distilling the Big Picture πΌοΈ
In video and film production, one of the greatest challenges β and greatest skills β is the ability to take a big, often complex story and shape it into a short, compelling narrative.
This isnβt just about trimming down content. Itβs about understanding the structure of storytelling β knowing how to identify the pivotal moments, build emotional arcs, and focus on what truly matters.
Recently, we had the privilege of telling the story of ASA Brands a family business thatβs 40 years old β but 143 years in the making.
Generations of hard work, sacrifice, and evolution β condensed into a few short minutes of film. Thatβs where the craft comes in.
When you only have 2, 5, or 10 minutes, every frame has to earn its place. That means:
π Focusing in on turning points and legacy moments
π₯ Letting go of the unnecessary, while keeping the soul
π§‘ And always β always β holding onto the heart of the story
Because no matter the length, the medium, or the message β people connect with people. Storytelling isnβt just about what happened. Itβs about why it mattered, and who it mattered to.
This is where craft meets creativity. And where editing becomes storytelling. And were Made to Measure Films Ireland Ltd excell.
J Bourke
Brands - A Sustainable Answer in Gifting
Network Ireland Cork
Women in Film and Television Ireland General
WOMEN IN FILM & TELEVISION
Pure Cork