Lush Marketing

28/11/2025

What has been your “lightbulb” moment?

26/11/2025

Thank you to Cork Chamber for inviting me to their annual Cork Chamber Dublin Dinner last night in my role as President of Dún Laoghaire-Rathdown County Chamber of Commerce.

What an evening!

Humbling to watch CEO Conor Healy posthumously present outstanding achievement award to John Mullins. Expertly MCd by Jacqui Hurley and a keynote speech from Tanaiste and Minister for Finance Simon Harris.

So lovely to make new connections and meet existing ones.

Well done to all of the Cork Chamber team for a fantastic event.

25/11/2025

Before you plan content or choose your channels, it’s important to anchor your strategy in clear, purposeful goals.

Strong objectives give you focus, remove guesswork, and keep your business moving in the right direction.

When your goals are intentional, your marketing becomes easier, more consistent, and far more impactful.

21/11/2025

We regularly hear people say that they should be sharing “meaningful” content.

What does that mean to you?

19/11/2025

A fresh, crisp morning spent in Dun Laoghaire today.

Always love a stroll by the sea when I can before or after a board meeting.

The cold air would keep you awake today!!!!

18/11/2025

Super event in Google Grand Canal Dock.

Thank you to Karen Stolberg, MD of Google Ireland and UK, for sharing super insights on the changing world of search.

Conclusion: AI Powered campaigns are the way forward in marketing.

Thanks to Shane McGonigle MMII and team for a great event.

18/11/2025

Understanding your audience’s real frustrations is the foundation of any strong marketing strategy.

When you identify the pain points that your customers are facing in their day-to-day lives, you can position what your business offers as the solution.

14/11/2025

Such a busy week…and such a WET week!!!

Monday was a day of meetings,
Tuesday was a trip to Wicklow Town followed by a detailed sub committee meeting for OLHCS, Wednesday was a day off school (the juggle as a self employed parent 🤦‍♀️),
Thursday was a trip to beautiful Baltinglass and a great meeting in the office with our amazing intern and
Friday was busy with meetings and another trip to Wicklow Town…in the lashings of rain!!!!

A week in the life of a business owner goes to show that two days are NEVER the same!!!

11/11/2025

less can often do more when designing social media content.

White space (or empty space) gives your content room to breathe, helping key elements stand out and allowing viewers to process information easily.

A clean, balanced layout not only looks more aesthetically pleasing, but it also directs attention exactly where you want it to go.

07/11/2025

Two events in one day in one venue.

Congratulations to becoming the first Dementia inclusive shopping centre in Dublin.

In the evening they hosted the annual Blackrock Community Garda medal award presentation. Congratulations to Sergeant Matthew Twomey.

The evening also saw the launch of the partnership with Alzheimer’s Society of Ireland to make Dun Laoghaire Rathdown the first Dementia aware business county in Ireland.

Well done to Viv Gaine and Colette O’Sullivan.

Finally, it was lovely to make new connections and catch up with existing connections both during the day and evening events.

06/11/2025

04/11/2025

Deciding how long your video content should be depends on its intended purpose.

Short-form videos are great for visibility and quick engagement, making them ideal for sales activation. Meanwhile, longer videos allow brands to build trust, share knowledge, and deepen connections with the audience.