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Digi Nomad, Turner's Cross, Douglas (2025)

23/07/2025

“Human and You Know It”: A Jingle with Purpose

World - the identity and financial network co-founded by Sam Altman and Alex Blania, has launched its U.S. debut ad campaign, “Human and You Know It.” It reboots the classic nursery rhyme “If You’re Happy and You Know It” into a bright, catchy anthem that asks: If you’re human and you know it, show it!

The one-minute spot playfully jumps through epochs, cavemen discovering fire, Renaissance masters at work, early aviators, all joyfully clapping and singing: “If you’re human and you know it, your face will surely show it.” That uplifting chorus crescendos around the “Orb,” the volleyball-sized biometric device designed to verify you’re a real person, without compromising your privacy.

In the AI era, the challenge isn’t just about cool tech, it’s about trust. World’s campaign translates the complexity of eye-scans, biometric encryption, and identity protocols into human emotion, using warmth, humour, and a familiar tune. The message is clear: being real matters, and there’s power in that.

To mark its U.S. launch on May 1, 2025, World opened physical “World Spaces” in six innovation hubs, Austin, Nashville, San Francisco, Los Angeles, Miami, and Atlanta, where people can walk in, scan their iris with the Orb, and receive a World ID in person.

They’ve also embedded human-proofing into beloved online platforms:
• Razer ID, to ensure fair, bot-free gaming.
• Match Group apps, as a step to increase safety and trust in digital dating.

In a time when bots, AI avatars, and deepfakes proliferate online, World’s “Human and You Know It” campaign is a smart cultural move. It taps nostalgia, sincerity, and communal spirit to say: if you’re human, wear it with pride, and verify it, too. This isn’t hype, it’s a rallying cry for authenticity online.

20/07/2025

I absolutely love Pure Leaf’s “Take a Break From Your Phone” campaign, a vending machine that in exchange for having you lock your phone away for 10 minutes, offers a refreshing free iced tea. It’s delightfully counter-cultural in our hyper‑connected world.

Imagine stumbling on it in the city, you’re rushing by, spot the machine, maybe shrug and hand over your phone. What would you feel in those first minutes? Would you really relax, breathe in the sweet simplicity of sipping iced tea without notifications pinging every second? Or would the silence rattle you, the absence of your device creating a creeping sense of panic?

That tension is precisely the friction Pure Leaf taps into, and it works. Social media lit up with stories of unexpected calm and moments seized, and the campaign’s video garnered 11 million views in just days.

Think about it: we’re constantly giving out to our kids for being glued to their screens, but aren’t we just as bad? We adults are always saying “screens off during dinner” or “kids, enjoy real life,” yet many of us panic without our phones. This machine flips the script. It’s a fun, tangible experience that forces even adults to face how tethered we really are to our devices.

Would you relax and maybe even chat with a stranger, or would you start feeling jittery, reaching for your pocket, fingers twitching for non-existent notifications?

Either way, that’s the point: it’s a wake‑up call. A viral way to show how little it takes to reconnect, with ourselves, with the world. That 10-minute break? It’s more impactful than most digital giveaways or flashy ads.

So yes, I really love this campaign, it’s clever, necessary, and just plain refreshing. Now tell me, have you ever been without your phone for 10 solid minutes, and how did that feel?

15/07/2025

🎯 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗠𝗼𝗻𝗲𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗥𝘂𝗹𝗲𝘀: 𝗪𝗵𝗮𝘁’𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗼𝗻 𝗝𝘂𝗹𝘆 𝟭𝟱, 𝟮𝟬𝟮𝟱

YouTube is updating its YouTube Partner Program (YPP) eligibility rules to more explicitly define and exclude “inauthentic,” mass‑produced, or repetitive content. The move emphasises originality, authenticity, and genuine human involvement in videos.

Original and authentic content has always been required, but now YouTube will more clearly and actively identify content that fails to add real value or creativity.

The update enables stricter enforcement, including the use of AI and manual reviews to detect channels relying on low-effort, automated, or recycled content formats.

𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗝𝘂𝗹𝘆 𝟭𝟱, 𝘁𝗵𝗲𝘀𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗶𝗻𝗲𝗹𝗶𝗴𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗺𝗼𝗻𝗲𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻:

1. AI-generated voices or auto‑narration without real human commentary, videos narrated solely by synthetic voices are targeted.
2. Reused or minimally transformed third-party material, slideshow-style content or reused clips with little added context or analysis.
3. Repetitive, templated, or mass-produced formats, especially Shorts with identical layouts or minimal variation between videos.
4. Low-effort compilations without added value, uploading clips without meaningful editing, commentary, or transformation.

Channels relying on these approaches risk losing monetisation privileges, and in serious cases may be dropped from YPP entirely.

𝙒𝙝𝙖𝙩 𝙎𝙩𝙖𝙮𝙨 𝙩𝙝𝙚 𝙎𝙖𝙢𝙚

The core thresholds to join YPP remain:
1,000 subscribers, plus either 4,000 valid public watch hours in the past 12 months, or 10 million valid Shorts views in the last 90 days.

YouTube maintains that existing formats like reaction videos and cinematic clips remain eligible, so long as they include substantive commentary and are transformative, not simply present content without added human insight.

𝙏𝙤 𝙘𝙤𝙢𝙥𝙡𝙮 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙪𝙥𝙙𝙖𝙩𝙚𝙙 𝙧𝙪𝙡𝙚𝙨 𝙖𝙣𝙙 𝙧𝙚𝙢𝙖𝙞𝙣 𝙢𝙤𝙣𝙚𝙩𝙞𝙨𝙖𝙩𝙞𝙤𝙣-𝙚𝙡𝙞𝙜𝙞𝙗𝙡𝙚:

1. Use your real, human voice, avoid relying solely on synthetic or auto-generated narration.
2. Produce original and unique content, ensure you’re not just copying or reusing third-party clips without transformation.
3. Add value through commentary, education, or thoughtful editing, make sure every video clearly reflects your perspective or expertise.
4. Avoid formulaic repetition or content farming, vary formats, themes, and styles to prove true creativity.

14/07/2025

🌀 “Buffering Faces”

There’s something deeply unsettling about watching a face freeze mid-smile, caught behind that familiar spinning wheel we all associate with buffering. It’s a momentary glitch we usually find annoying. But in the Alzheimerfonden’s latest campaign, this digital hiccup becomes a powerful metaphor for something far more heartbreaking: the experience of memory loss.

Titled “Buffering Faces,” the campaign takes what we know from our screens and translates it into a human story. Family portraits appear on digital billboards and screens, only, the faces don’t quite load; they glitch, they blur, they pause. That endless spinning icon replaces expressions of joy, familiarity, and connection. It’s not just eerie, it’s emotionally disarming.

’s disease doesn’t erase someone all at once. It gradually distorts, delays, and fragments the very moments that make us who we are. And with over 160,000 people currently living with dementia in Sweden alone, a number expected to double by 2050, this campaign asks people to pause and feel just a sliver of that disruption. Globally, the impact is even more staggering: in 2025, over 55 million people worldwide are living with dementia, according to the World Health Organization. It’s a silent epidemic, growing rapidly and yet still misunderstood by many.

What makes Buffering Faces so impactful is its restraint. There’s no graphic footage, no tragic music swell, just a universal digital experience used to evoke empathy. As Alzheimerfonden’s Secretary General Liselotte Jansson said, the campaign is about helping people understand that Alzheimer’s doesn’t just affect the individual, it shatters entire families.

The campaign has rolled out nationally across TV, social media, and digital out-of-home spaces, with support from partners like Ocean Outdoor and Sweden’s TV4 network, which has also aired documentaries on the subject. It’s already stirring conversation, not through sensationalism, but through quiet, devastating relatability.

In a world constantly streaming, sharing, and scrolling, this campaign asks us to stop, to witness, to feel, and above all, to remember those who can’t.

10/07/2025

💬 “It’s not the photo that ruins someone’s life. It’s the forwarding.”

That’s the central, and crucial, message behind A Piece of Me, a campaign by KPN and Dentsu Creative Amsterdam that addresses one of the most pressing issues facing young people today: the non-consensual sharing of intimate images.

We often hear about sexting in a way that places blame on the person who sent the photo. But this campaign flips that narrative. It asks us to consider who really holds the power: the person who forwards it.

Told through a hauntingly beautiful song by Dutch artist MEAU and a short film that follows two teenagers, A Piece of Me puts the emotional and psychological impact of online shaming at the forefront. It doesn’t preach or scare, it humanises. And it opens the door for honest conversations among teens, parents, and educators about consent, digital behaviour, and personal responsibility.

This isn’t just a story about sexting, it’s about how everyday actions online can have lasting, devastating effects offline. It’s a call to rethink how we respond, support, and speak up.

This kind of storytelling isn’t just effective, it’s necessary.

04/07/2025

🚸 Renu vs The City - A Child’s Fight Beyond Cancer

When children like Renu travel from rural India to metro hospitals for life-saving cancer treatment, their battle doesn’t end at the hospital gate, it starts there.

No roof, no clean water and no safety.
For many, the city becomes as hostile as the disease they came to fight.

That’s the harsh reality captured in St. Jude India ChildCare Centres’ powerful new campaign, “Renu vs The City”, created by Ogilvy Mumbai and Hungry Films. It’s more than a film, it’s a mirror held up to the gaps in our healthcare system.

🧡 St. Jude’s work fills that gap:
• Safe, hygienic housing for families of children undergoing treatment
• Free access to nutrition, transport, counselling, and education
• 45 centres across 11 cities, and growing

Without this support, many families are forced to abandon treatment simply because they cannot afford to stay in the city.

🎥 “Renu vs The City” isn’t just about one girl, it’s about thousands like her.

👉 Watch the film.
👉 Share the story.
👉 Support the mission.

Because no child should have to choose between cancer treatment and a place to sleep.

03/07/2025

Perplexity AI launched a Squid Game-inspired campaign starring none other than Lee Jung-jae, and it’s one of the boldest (and smartest) moves in AI marketing I’ve seen this year.

In the 90-second spot, Jung-jae finds himself trapped in a high-stakes room with three urgent questions. First, he turns to “Poogle” (yes, a playful jab at Google) and is handed… a list of links.

Cue panic. ⏳

Then he asks Perplexity, via voice: “How do I remove coffee stains from a white shirt?” Instantly, he’s given a step-by-step answer that helps him escape. Smart, fast, and accurate, everything users want in a modern AI assistant.

This is more than a viral stunt. It’s a statement:

In the new world of AI, relevance and trust beat endless blue links. Lesson learned: when time’s ticking, summarised answers matter more than digging through article listings.

Kudos to the teams at Perplexity and Artist United for pushing creative boundaries in tech advertising.

📽️ If you haven’t watched the ad yet, you should. It’s witty, sharp, and a masterclass in positioning.

26/06/2025

Ever rubbed Vaseline on your face and hoped for the best because someone on TikTok said it was the secret to eternal youth? With over 6,000 homemade hacks swirling around social media, even Vaseline was like, “Okay, let’s clear some things up before someone tries to exfoliate with jelly and regret it.”

Enter: – a global myth-busting campaign that took the most viral, weird, and wonderful user-generated Vaseline hacks and put them through actual scientific testing. Because, shocker: not everything that gets 10 million views on TikTok should go on your skin.

💡 Why did Vaseline do this?

Vaseline, despite being a 150-year-old heritage brand, realised that social media was reshaping how people were discovering and using its product. The internet was loving it, but not always using it right.

So instead of letting misinformation fester (hello, “Vaseline as lube”), they decided to meet users where they are - online, and take ownership of the narrative.

In short: If people are going to make viral claims about Vaseline, the brand might as well verify which ones work, and which ones are absolute nonsense.

The Science Bit (but still fun):

Vaseline partnered with real dermatologists and product scientists to put popular DIY hacks to the test. Everything from putting it on camera lenses for a dreamy blur to using it as a spicy snack barrier got either a Verified ✅ or Unverified ❌ stamp.

And they didn’t just do this quietly in a lab, nope. They splashed the results across billboards, snack packaging, and social media. One even showed up on an actual Doritos bag, warning: “Apply before you crunch. Protects lips from the flames.”

And it worked:
• 63 million social engagements
• 7.1 million organic views
• 87% positive sentiment

So, instead of letting misinformation tank their brand, or worse, cause someone to try Vaseline as eyeliner, Vaseline leaned into the chaos with charm, credibility, and a whole lot of receipts. They honoured their loyal DIY fans while gently fact-checking the internet… without coming off like your know-it-all aunt.

So next time you see a new Vaseline hack online, ask yourself: Is it Verified, or am I about to moisturise my way into a skincare horror story?

24/06/2025

So Billie decided we all needed a whiff of…well, our own pits. They plastered giant armpit posters across Manhattan, scratch‑and‑sniff style, to launch their new tropical-ish Coco Villa deodorant. Picture me strolling by, squinting at a colossal, vaguely hairy pit, tempted to scratch it, all while praying nobody sees me sniffing it. Because let’s be honest, if I’m found mid-sniff beside a billboard, folks might wonder if I need a little time in the funny farm.

Gotta hand it to them, that’s genius marketing. It’s experiential, it’s immersive, and it taps right into our nostalgia for those perfume-scented magazine pages. Remember being a broke teenager, scraping those scratch-and-sniff patches with your fingernails until the tiny scent disc was bald? That was fiscal responsibility in olfactory form.

Fast‑forward to today, and Billie’s saying: “Okay, tear the skin off your local advertising infrastructure and sniff.” I might not follow the chain of aromatic cues to a billboard every day, but I applaud the audacity. It’s sensory marketing at its finest: turn a passive stroll through the city into a memory. According to one LinkedIn post, “75% of our daily emotions come from what we smell and we remember scents with 65% accuracy even up to one full year later.”

Final word: I may keep a safe distance (and a straight face) when walking past these pit stops. But hats off to Billie for scratching the ordinary and turning it into something unforgettable.

22/06/2025

Balls to Cancer: A Campaign That Hits the Mark

From a marketing perspective, there are always those unique campaigns that make you stop and think, “Wow, I wish I had come up with that idea.”

I remember when the Ice Bucket Challenge first came out, suddenly every organisation was trying to recreate that level of impact with their own spin, but the originality and simplicity of that first concept was unmatched. It’s rare to see something that cuts through the noise with the same clarity and boldness.

Well, this is one of those campaigns.

A football club literally putting testicular cancer front and centre, on their shorts to support the Testicular Cancer Society. It’s unexpected, clever, and powerful in its directness. There’s nothing gimmicky about it; it’s smart awareness-raising that lives exactly where the message needs to be seen (and talked about).

I think it’s absolutely brilliant. This is the kind of idea that reminds me why I love the world of campaigns and storytelling. Purpose-driven, impactful, and memorable.

👏 Hats off to the creative minds behind this one!

05/06/2025

🖤 WORDS ARE PERMANENT - A Campaign You Won’t Forget 🖤

We’ve all heard “sticks and stones,” but The Cybersmile Foundation is here to challenge that with their bold new campaign: Words Are Permanent.

In collaboration with adam&eveDDB, this campaign turns the spotlight on the lasting impact of online abuse. The centerpiece? Striking images of AI-generated children with tattoos of real hate comments, a haunting visual metaphor for how digital cruelty can leave real-world scars.

These aren’t real kids, but the pain they represent is. To protect vulnerable young people, every image was created using AI, because the point isn’t to shock for attention, it’s to spark empathy and change.

🧠 Gen Z is listening - 88% say social media is hurting their mental health.
This campaign speaks directly to them, asking a simple, urgent question:
💭 Do you realise the power your words hold?

Rolling out across The Standard, social platforms, and major public spaces, with the backing of Talon Outdoor, Open Media, and Untold Studios, this campaign doesn’t just make a statement, it demands one.

✋ Before you post, pause.
Because words don’t just hurt - They stay.

17/02/2025

Monday Mood: Keep the Love Alive! 🌸💕

Valentine’s Day may have fluttered by, but who says we can’t sprinkle a little extra sweetness into our Mondays? 🐧✨ Cadbury Dairy Milk Silk’s heart-melting campaign (via Ogilvy India) reminds us that love isn’t just a date on the calendar—it’s a feeling worth celebrating every day!

This year, they waddled straight into our hearts with an adorable tale of a penguin navigating the fluttery chaos of young love. 🐧❤️ The story’s timid hero learns that even the smallest gestures—like sharing a Silk chocolate—can bridge gaps and turn “what ifs” into “happily ever afters.” 🍫🌈

So why not carry that cozy vibe into your week? Whether it’s a sweet text to someone special, a hug for your squad, or just treating yourself to a silky-smooth bite of Cadbury Silk, let’s make today a little softer, warmer, and full of feels. 💌

After all, as the penguin teaches us: Love doesn’t need a grand stage. Sometimes, it just needs a little courage… and maybe a chocolate wrapper’s crinkle. 😉

Tag someone who makes your heart do happy flips! 🕊️

Digi Nomad

23/07/2025

20/07/2025

15/07/2025

14/07/2025

10/07/2025

04/07/2025

03/07/2025

26/06/2025

24/06/2025

22/06/2025

05/06/2025

17/02/2025

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