
09/10/2025
If you noticed the GAA’s Gamechanger campaign at all you may well have assumed that the organisation had chosen to invest some of their considerable income — €132.9 million in 2024 — in Domestic, Sexual and Gender-based Violence (DSGBV) awareness campaigns. Someone more cynical might assume that this was a neat piece of PR for the GAA given its male-oriented focus and machismo....
The GAA's Game Changer programme claims to be aimed at tackling domestic violence but instead it appears to target s*x workers.