NewsWhip by Sprout Social

30/07/2025

Big news! NewsWhip’s been acquired by Sprout Social, uniting our AI-powered, predictive media intelligence with their social media expertise. Our team’s passion has always set us apart.

Now, we’re ready to push brands and publishers further ahead, faster. Here’s to the next chapter!

https://www.newswhip.com/2025/07/newswhip-acquired-sprout-social/

17/07/2025

We just launched an industry first — an AI Agent that actively scans global news, detects meaningful shifts, and delivers high-quality alerts in minutes.

Read the full story and hear from our CEO in this piece from The Irish Times.

Service will provide alerts and context to help communications teams decide when and how to respond to business risks

06/05/2025

The start of 2025 marks a defining moment for publishers on social, with TikTok emerging as the dominant force in the publisher landscape, and news content returning to Facebook in a big way.

This report continues our previous research on a grouping of 50 publishers, analyzing their performance across web, Facebook, X, Instagram, and TikTok.

In the report, you’ll discover more about:

- TikTok’s surging publisher dominance: TikTok now leads all platforms in publisher engagement, accounting for a majority of the total and leaving a once dominant Instagram in its wake.

- Hard news on the rise: Fox News, ABC, CBS, and CNN climbed the ranks this quarter, showing that news-driven content (especially political) still resonates, particularly on Facebook and X. Our group of 50 publishers on Facebook saw a 200% increase in engagement compared to Q1 2024, and Fox itself had a 700%+ increase.

- Platform-specific format trends: TikTok owns short video, Instagram thrives on sports and nature visuals, Facebook leaned into photos, and X remains the go-to for breaking news and political takes.

Click the link in the comments to read the full report 🔗 .

17/04/2025

At the NewsWhip Publisher Summit, we spoke with Sophie Rosenbaum of The Associated Press, Neal Rothschild of Axios, and Jake Grovum of The New York Times about the changing role of social media in audience development for publishers.

Here are some key takeaways from the discussion.

14/11/2024

News consumption is changing, and so is how news publishers approach its distribution on social. It’s no longer just about driving website traffic, it’s about building a brand where audiences naturally engage.

In our latest report, we took 50 of the top outlets from across the different platforms — including news, lifestyle, politics, and sports — and uncovered the key trends shaping their success on social today.

Here’s a glimpse at what we found:

📌 Success on video platforms: Instagram and TikTok have dominated when it comes to social engagement with news publishers, making visual, short-form video content an essential part of their strategy, which will only continue into 2025.

📌 Cable and local news thrive on TikTok: Cable news outlets and local stories are capturing interest with younger audiences who look to social media for their news consumption.

📌 The importance of measurement: These trends are constantly in flux, and to be successful in social publishing, you need to be able to understand and react to them in real time.

Read the full report for more insights and examples of the most successful publishers on each platform. Linked in comments 🔗.

30/10/2024

Our latest report examines five key election issues that are gaining the most traction online and might influence the public’s vote — the economy, immigration, abortion, health care, and foreign policy.

Here's what you'll discover:

- The weekly levels of media coverage for each topic in 2024, and how the public has engaged with that reporting
- The top articles since the beginning of September, to show what’s been impactful from each topic in the weeks leading up to the election
- The influential subtopics and social posts that are seeing high engagement, from striking workers to the candidates’ policies

You can read the full report below, linked in comments. Or head over to our blog for a deeper dive into the top coverage for each candidate and their running mates.

25/10/2024

With less than two weeks before the presidential election, we’ve examined five key issues that are gaining the most traction online and might influence the public’s vote — the economy, immigration, abortion, health care, and foreign policy.

Here’s what you can find in our full analysis:

- The weekly levels of media coverage for each topic in 2024, and how the public has engaged with that reporting
- The top articles since the beginning of September, to show what’s been impactful from each topic in the weeks leading up to the election
- The influential subtopics and social posts that are seeing high engagement, from striking workers to the candidates’ policies

🔗 Linked in comments.

21/10/2024

Our new report – Intuition versus Insight: Digital transformation and the corporate communications function – represents our most recent collaboration with comms leader Stephen Waddington, founder of Wadds Inc.

The report explores how the availability of data and the rise of AI are driving change for the corporate comms function.

Read the report to discover:

- Three approaches to digital transformation, the most radical being those rethinking the function from a data perspective.
- The benefits of digital transformation and how they’re driving improvements in effectiveness and efficiency.
- Guidance on future-proofing the corporate comms function, including planning, tool selection and implementation, and more.

You can download the full report to access all of the insights.

Our latest report with Wadds, Inc. looks at digital transformation of the corporate comms function, and best practices for achieving it.

18/10/2024

Yesterday we had another amazing offsite with our Dublin team! We went to the Teeling Whiskey Distillery and discussed all things 2025.

Thanks to everyone who came out for such a fun day! 🍻

25/06/2024

Our Dublin team had a fantastic day out last Friday! Swipe for some fun moments from our rafting trip🚣🏻‍♂️

20/05/2024

We’ve released an exciting new report, published in partnership with Stephen Waddington, founder of Wadds Inc. The report explores how communications leaders understand problems of polarization, and provides a Foresight Framework with strategies for managing those issues.

Through interviews with comms leaders from Adobe, Microsoft, BP, and more, we’ve uncovered some major insights. Download the full report to learn more about:

📌 How polarizing socio-political issues become part of the public conversation
📌 The decision-making factors within which companies navigate their public engagement
📌 A Foresight framework for managing polarizing issues
📌 The benefits of real-time and predictive data

This report from Wadds Inc. explores the state of corporate communications and its impact on decision-making around socio-political issues.