12/06/2026
What does it take to build a creative agency with a clear point of view — and then land a client whose work has already become part of the cultural zeitgeist?
This week on the Irish Marketing Podcast, I sat down with Miriam Hendrick and Bobby Byrne, two of the principals behind Ringers Creative, for a wide-ranging conversation about agency life, creative philosophy, and what it really means to solve a ‘proper problem’.
They spoke about how Ringers approaches a brief — going far beyond what’s written on the page — and discuss the fear and excitement of winning a competitive pitch for Donegal Catch, a brand whose ‘filing cabinet’ line has already embedded itself in Irish culture.
They also talk candidly about office culture: why ‘ego parking’ matters, how a no-dickheads policy actually works in practice, and what the Ringer ambitions are for the coming years.
If that doesn’t intrigue you, Bobby reveals all about the cash cow that was his lawn mowing side hustle 🟩✂️💶
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