07/11/2025
🍾🥳 On this weeks podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition
To celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.
We talked to Richard about
🚀 the origins of the quirky name for his company Astroten
🍫 How Snickers successfully applied the Intention to Action Gap
🧠 How Hacking The Human Mind uses brand examples as points of relevance
🧪🤔 Why focus groups are largely ineffective
💡His own personal behavioural science lightbulb moment
It’s out now wherever you pick your pods, link in bio
👇🎧