SineadBrady

SineadBrady Career & Coaching Psychologist. &Sinead Brady is a coaching & development methodology focusing on how we work, progress and flourish in the workplace.

Sinéad Brady, a Career Psychologist, is a designer of organizational and career change. Standing alongside companies and individuals she uses best practices in psychology, to encourage progressive 21st-century workplace choices. She does so by distilling complex professional challenges into practical implemental strategies. Over the years she has pivoted from a permanent pensionable job to intrapr

eneurship, sidetrepreneurship and to solotrepreneurship. With a professional background in humanities, law, and psychology she has walked in the shoes of change. So, she intimately understands the exciting and scary challenges associated with it. A regular keynote speaker and media contributor, on this topic, her practical insightful approach earned her the title of Today FM’s Sunday Business Show ‘Career Guru’. Founder and CIO (Chief Inspiration Officer) at &Sinead Brady mum to 4, wife, daughter, sister, and friend she chooses to blend life and work. An early riser, a compulsive reader who adores red shoes, she exercises to stay fit and keep healthy. Not surprisingly her specialist subject area is the 21st-century workplace and the future of work.

&Sinead Brady has featured on

The RTE Toady Show
Ireland AM
Today FM's Sunday Business Show,
Newstalks George Hook, Sean Moncrieff and Bobby Kerr,
IMAGE Magazine,
The Sunday Business Post,
The Evening Herald,
Phoenix,
The Sunday World,
U-Magazine,
IMAGE.ie,
Herfamily.ie,
Eumom.ie,
FamilyfriendlyHQ.ie. Mummypages.ie

Stop holding yourself back...Every woman I’ve ever worked with has had a moment like this, the quiet realisation that no...
16/10/2025

Stop holding yourself back...

Every woman I’ve ever worked with has had a moment like this, the quiet realisation that nothing changes until she does.

She’s tired of waiting for recognition.

Tired of carrying a workload that outgrew her title years ago.

Tired of telling herself she’ll figure it out once things calm down.

But things don’t calm down.
You just get clearer about what you’re no longer willing to carry.

That clarity - that’s what shifts everything.

Inside The Courageous Career Programme, we turn that clarity into a framework:

→ Boundaries that hold.
→ Strategies that make your work visible.
→ The kind of positioning that makes your name come up in rooms you’re not even in.

Women who joined this round have already started creating opportunities that didn’t exist three months ago because they stopped waiting for permission to lead differently.

There are 11 weeks left in the year.

You can wait for January and call it planning, or you can make this the moment everything changes.

DM me MOMENTUM or click the link in bio to join us today and walk into 2026 with authority, not exhaustion.

If you’ve ever looked at someone and thought, “How does she do it all?”This is your reminder - she doesn’t.And neither d...
13/10/2025

If you’ve ever looked at someone and thought, “How does she do it all?”

This is your reminder - she doesn’t.

And neither do I.

I used to think balance was the goal.

That if I could just get the mix right... the work, the family, the ambition... I’d finally feel at ease.

But balance isn’t real.
Not in the way we’ve been told.

The truth is, the only women who look like they “do it all”, are the ones who’ve stopped trying to.

They’ve learned to build lives that hold them back, through design, boundaries, systems, and support.

That’s the work I’ve done myself.
And it’s what changed everything.

I don’t wake up at 5 a.m. to prove anything.
I do it because those quiet hours are mine.

I have help, not because I can’t do it alone, but because I don’t need to.

Real success didn’t arrive when I worked harder. It arrived when I worked differently.

When I stopped trying to balance everything, and started designing for what actually mattered.

That design didn’t make me smaller...

It made me more effective.
More visible.
More me.

Since then, I’ve spoken on national stages, written a book, led global corporate programmes, and been invited into rooms I used to dream about.

Not because I did more, but because I finally built a career that supports me back.

Everything I teach, I live.
Because sustainable success can’t just be learned, it has to be lived.

The version of me who once believed she had to carry it all would never have imagined this life she has built.

And that’s exactly what I help women create inside the work we do together.

If you’d like to see what that looks like behind the scenes, comment or DM me STRATEGY and I’ll send you a short video.

She’d been passed over three years in a row and only received 60% of her bonus...On paper, she was thriving - leading gl...
09/10/2025

She’d been passed over three years in a row and only received 60% of her bonus...

On paper, she was thriving - leading global projects, driving results, the person everyone could rely on when things got messy.

But in reality, she was running on fumes.

Her mornings started before the sun came up, checking her inbox before her kids woke, trying to get ahead of another day that never stopped demanding from her.

By the time she logged into her first meeting, her energy already belonged to everyone else.

And like so many brilliant women, she thought the problem was her.

So she doubled down.

Another leadership course.
Another visibility workshop.
Another late night proving her worth through performance.

Each programme promised transformation, and each one left her with the same reality: she was respected, but not recognised.

When she came to me, she was burnt out and barely holding it together.

I told her what no one else had... you don’t have a performance problem, you have a positioning problem.

We stopped trying to make her more efficient inside a broken system and started making her more visible beyond it.

It felt uncomfortable at first. Years of being the “safe pair of hands” had trained her to equate humility with invisibility.

But the evidence started to build.

Her ideas were being quoted back to her.

Senior leaders started asking for her input directly.

The question changed from “Can you handle this?” to “Can we elevate you?”

Six months later, she secured 100% of her bonus and accepted a global leadership role at a competitor organisation.

She told me, “I finally stopped carrying what wasn’t mine. I realised being indispensable isn’t the same as being irreplaceable.”

That’s the shift I see every week - women who’ve spent years perfecting performance finally learning to position themselves for progression.

Because leadership isn’t about how much you can handle.

It’s about how visibly you hold it.

Comment or DM me STRATEGY and I’ll send you a behind-the-scenes video on how my clients are creating the clarity, authority, and strategic visibility that make their names travel further than their calendars ever will.

You keep waiting to feel safe to invest in your career… for the “right time”… But that doesn’t exist.You say when work s...
07/10/2025

You keep waiting to feel safe to invest in your career… for the “right time”…

But that doesn’t exist.

You say when work slows down, when the next project ends or when it finally feels like the right time.

But when has that ever actually happened?

There’s always another crisis. Another quarter. Another “temporary” stretch that somehow becomes permanent.

And somewhere in the middle of all that, your ambition starts to ache.

Because deep down, you know this isn’t about not being ready.

It’s about being tired of being the one who’s always ready for everyone else.

I’ve seen it for years. Brilliant women who are already operating two levels above their title convincing themselves that now isn’t the time to focus on their own progression.

And yet, six months later, they’re still in the same place.

Still rewriting the deck at midnight and still carrying the load, quietly hoping someone will finally notice.

What’s really happening here is… waiting feels safer than moving.

Because moving forces you to bet on yourself in ways the system never taught you to.

When I invested in my first Master’s, I was pregnant, exhausted, and terrified.

But I knew if I waited until it felt easy, I’d still be standing in the same place a year later.

That decision didn’t just change my career.
It changed how I see what’s possible when women stop waiting for permission.

Because here’s what I know for sure…

There is no perfect moment.
There is no full-body yes.
There is no version of success that comes without risk.

You move first - with courage.
The confidence catches up later.

So maybe it’s time to ask yourself - is staying where you are really as safe as it feels?

Because what looks like “waiting” on the outside might just be fear dressed up.

And the next six months will pass anyway.

The only question is whether you’ll still be here… or finally be where you’re meant to be.

DM me “STRATEGY” if you’re ready to talk.

Change only happens when you decide. You’ve sat through the glossy leadership programmes.The folders. The certificates. ...
03/10/2025

Change only happens when you decide.

You’ve sat through the glossy leadership programmes.

The folders. The certificates. The endless PowerPoints on “executive presence.”

And yet here you are.

Still rewriting the board deck at midnight while someone else presents it in the morning.

Still carrying the scope of a Director, VP, or Partner - without the title, pay, or authority.

Still hearing “next cycle” for the third year in a row.

But most leadership training was never built for you.

It’s built for the organisation.

To make you a more efficient operator.
To tick boxes on “hours of leadership development.”

To polish your image, not position you as the successor.

That’s why you’re still circling. You’ve been praised for delivery while overlooked for progression.

But that’s not how I work.

Inside The Courageous Career Programme, I don’t hand you generic frameworks that collapse under pressure. I work with you for you:

✔️ Building momentum that positions you as successor, not backfill.

✔️ Creating visibility that makes your name travel into rooms you’re not even in.

✔️ Closing the sponsor gap so someone credible stakes their reputation on you.

✔️ Shifting you from respected operator → recognised leader.

And that’s why my clients don’t just leave with more binders.

They leave with results like:
📈 100% of her bonus secured within 6 months.

📈 A leadership role in a global competitor organisation.

📈 A crafted leadership identity, stronger boundaries, and more time with her family.

You are not broken. You do not need to be fixed.
What’s broken is the system that rewards you for carrying more while overlooking you for the seat you’ve already earned.

Once you see it, you can’t unsee it.

And then you have a choice: stay the safe pair of hands, or step into the leader they can’t afford to lose.

The Courageous Career Programme is here to give you the strategy, visibility moves, and authority to finally claim that seat.

DM me STRATEGY and I’ll send you the details.

You don’t need another year of proving yourself in silence.Your brilliance in ex*****on has already been absorbed as “bu...
02/10/2025

You don’t need another year of proving yourself in silence.

Your brilliance in ex*****on has already been absorbed as “business as usual” and your weekends are disappearing into last-minute fixes that were never yours to carry.

And every time “next cycle” comes and goes without your name on the list, it costs you more than time. It chips away at your authority, your energy, and your belief that things will ever change.

Most “leadership development” doesn’t fix this.

It polishes your image, teaches you to present a little differently, gives you frameworks for “executive presence.”

But when Monday morning rolls around, you’re still the safe pair of hands.

Still the one they trust to hold it all together.

Still not the one they name as successor.

That’s not because you’re not ready. It’s because the system was never built to recognise you.

Those glossy programmes are built for the organisation - to keep you delivering more, more quietly, with less recognition.

The Courageous Career Programme flips that.

This isn’t about making you a shinier operator. It’s about positioning you as the obvious choice for the role you’re already carrying.

Inside, we combine psychology-led frameworks, live strategy sessions, and applied tools to shift the way your name is spoken in the rooms you’re not even in.

You’ll move from...

→ Being indispensable but overlooked, to being seen as the leader they can’t afford to lose.

→ Watching others with half your track record get the promotion, to having sponsors stake their reputation on you.

→ Circling “next cycle” to negotiating scope, title, and package in line with the work you already deliver.

This isn’t more hours. This isn’t waiting for confidence.

This is strategy, positioning, and momentum that compound - so you finally claim the seat you’ve already earned.

You don’t need another year of carrying it all.
You need to be recognised as the leader you already are.

Doors to the October cohort are open until Wednesday, October 8th. We begin October 14th.

DM me “STRATEGY” and I’ll send you the details.

They’ll say, “We can always rely on you.”And you’ll smile… even though inside, it stings.But you know as well as I do th...
29/09/2025

They’ll say, “We can always rely on you.”

And you’ll smile… even though inside, it stings.

But you know as well as I do that reliability doesn’t get you promoted.

It just keeps you carrying everyone else’s weight.

👉 You’re the one mediating conflict between directors who won’t speak to each other.

👉 Covering gaps when senior managers burn out.

👉 Taking on headcount risk without the budget, title, or pay to match.

👉 Rewriting the board deck so Monday morning looks polished - while your boss gets the applause.

And every time, you think... They’ll see how ready I am.

But they don’t.

All they see is someone safe enough to keep holding it all together.

Here’s the cost of being “the reliable one”:

Your name gets listed under backfill - not successor.

Fallback feels safe to them. Successor feels risky.

That’s why the women who rise aren’t the ones bleeding into weekends.

They’re the ones whose names travel with their work into rooms they’re not in.

Promotions don’t land in your lap.
They go to the women who claim them.

If you’re ready to stop circling “next cycle” and start being positioned as the successor, this is your move.

⚡ Comment or DM ‘NEXT LEVEL’ and I’ll send you the masterclass invite.

We go live Tomorrow Sep 30th, and if you’re not in the room, you’ll still be waiting while others take the seat.

You can be brilliant.Deliver flawless work.Hold entire departments together with your bare hands.And still stall out whi...
24/09/2025

You can be brilliant.

Deliver flawless work.

Hold entire departments together with your bare hands.

And still stall out while someone else, often less experienced, leapfrogs into the role you’ve been circling for years.

I’ve seen it play out over and over again:

👉 The woman cancelling her weekend to patch a Friday fire drill.
👉 The one ghost-writing the strategy her boss will present as his own.
👉 The leader absorbing more headcount and risk without ever renegotiating her role.

She thinks: They’ll see how ready I am.

But all they see is someone reliable enough to keep carrying the load.

Meanwhile, the women who rise to the top...

They’re not more talented.
They’re not even always more senior.

They’re the ones making micro-moves that shift perception:

Claiming their work. Securing sponsors. Setting boundaries that force recognition.

It’s not fair. But it is the game.

And if you’re done watching others get the seat while you do the heavy lift, this is your moment to start playing it differently.

That’s why I created a free masterclass:
3 Steps to Move From Respected Performer to Recognised Leader.

Inside, I’ll show you:
✔️ Why your performance is being praised but not positioned.
✔️ The traps that keep ambitious women circling “next cycle.”
✔️ The exact positioning framework my clients have used to step into Director, VP, and Partner seats - faster than they thought possible.

This isn’t about waiting for confidence to arrive.
It’s about positioning yourself as the inevitable choice.

👉 DM or Comment ‘NEXT LEVEL’ and I’ll send you the invite.

Your work already proves you’re capable.

Now it’s time to be seen, backed, and rewarded for it.

Being indispensable is the fastest way to stay stuck.Because the more valuable you make yourself in your current role, t...
22/09/2025

Being indispensable is the fastest way to stay stuck.

Because the more valuable you make yourself in your current role, the harder they’ll fight to keep you right where you are.

I’ve watched it play out hundreds of times at senior levels.

The woman who’s first to pick up the Friday 4pm “urgent” request.

The one who rewrites the board deck at midnight so Monday doesn’t explode.

The leader who quietly takes on the portfolio no one else wants, making the impossible run smoothly.

And every time, she thinks: they’ll see how ready I am.

But when succession plans are drawn up, her name doesn’t appear under successor.

It sits under backfill.

Here’s the trap: performance earns you credibility.

But credibility doesn’t get you promoted.

Credibility makes you safe.

And safe isn’t who leaders bet on.

Promotions aren’t decided by who works the hardest.

They’re decided by who’s positioned, who has sponsorship, who’s visible when the decisions are made.

That’s why the real shift isn’t about working harder, saying yes more, or being indispensable.

The shift is stepping out of the identity of respected performer and into the identity of recognised successor.

The next time you deliver a result, ask yourself… did my name travel with the work?

If the answer is no, you’ve strengthened your reputation as the fixer - not your positioning as the successor.

At this level, credibility will keep you respected.
Positioning is what gets you promoted.

So the question isn’t “Am I ready?” - you already are.
The real question is… “Am I being positioned?”

If you’re done waiting for ‘next cycle’ and you’re ready to be seen as the successor, not the safe pair of hands...

👉 Comment ‘NEXT LEVEL’ and I’ll send you the invite to my free live masterclass: 3 Steps to Move From Respected Performer to Recognised Leader.

You’re already operating at the next level……whether that’s carrying scope without the title… or shaping the strategy, ho...
22/09/2025

You’re already operating at the next level…

…whether that’s carrying scope without the title… or shaping the strategy, holding the scope, but still waiting to be seen and backed for more.

The problem isn’t performance. It’s positioning.

That’s why I built this masterclass:
3 Steps to Move From Respected Performer to Recognised Leader ✨

In 60 minutes, I’ll show you:
✔️ The 4-step positioning framework senior women use to accelerate into Director, VP & Partner seats
✔️ The exact shifts my clients made to move faster than they ever thought possible
✔️ The 3 traps keeping brilliant women overlooked at promotion time

It’s happening Tuesday 30th September at 7:30 PM GMT+1 | 2:30 PM ET.

If you’re done waiting, DM or comment “NEXT LEVEL” and I’ll send you your invitation 💌

Address

Global
Dublin

Telephone

+353877996505

Website

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