ShelfLife Magazine

ShelfLife Magazine Ireland's retail authority

O'Donnells Crisps launches Rachel Allen crisp collaborationO'Donnells and Rachel Allen unveil two limited-edition crisp ...
06/08/2026

O'Donnells Crisps launches Rachel Allen crisp collaboration

O'Donnells and Rachel Allen unveil two limited-edition crisp flavours inspired by premium Irish ingredients and home cooking

O'Donnells and Rachel Allen unveil two limited-edition crisp flavours inspired by premium Irish ingredients and home cooking.

Froot Pops launches into IrelandFroot Pops launches in Tesco and Dunnes, bringing its fast-growing frozen chocolate frui...
05/08/2026

Froot Pops launches into Ireland

Froot Pops launches in Tesco and Dunnes, bringing its fast-growing frozen chocolate fruit snacks to Irish shoppers

Froot Pops launches in Tesco and Dunnes, bringing its fast-growing frozen chocolate fruit snacks to Irish shoppers.

BOOST expands with functional hydration launchBOOST is entering Ireland's functional hydration market with the August la...
05/08/2026

BOOST expands with functional hydration launch

BOOST is entering Ireland's functional hydration market with the August launch of its new zero-sugar BOOST Water+ range

BOOST is entering Ireland's functional hydration market with the August launch of its new zero-sugar BOOST Water+ range.

Gala Retail Services puts inclusion at the heart of convenience with JAM Card partnershipGala Retail introduces JAM Card...
04/08/2026

Gala Retail Services puts inclusion at the heart of convenience with JAM Card partnership

Gala Retail introduces JAM Card awareness and training across its network to support shoppers with invisible disabilities and communication barriers

Gala Retail introduces JAM Card awareness and training across its network to support shoppers with invisible disabilities.

Brown Bear craft beer sales soarLidl Ireland shoppers bought one bottle of Brown Bear every 16 seconds last year, highli...
04/08/2026

Brown Bear craft beer sales soar

Lidl Ireland shoppers bought one bottle of Brown Bear every 16 seconds last year, highlighting demand for Irish craft beer

ALDI shoppers bought one bottle of Brown Bear every 16 seconds last year, highlighting demand for Irish craft beer.

Lidl Ireland opens new Cavan store, creates 16 new jobsShauna Lynch, Cavan County LGFA Captain, officially cut the ribbo...
31/07/2026

Lidl Ireland opens new Cavan store, creates 16 new jobs

Shauna Lynch, Cavan County LGFA Captain, officially cut the ribbon at the launch and greeted shoppers

Shauna Lynch, Cavan County LGFA Captain, officially cut the ribbon at the launch and greeted shoppers

Mount Gay Rum launches Bajan SpicedThe new rum is a a 'modern twist' on Barbadian craftsmanship
30/07/2026

Mount Gay Rum launches Bajan Spiced

The new rum is a a 'modern twist' on Barbadian craftsmanship

The new rum is a a 'modern twist' on Barbadian craftsmanship

Cointreau launches new Spicy liqueurThe Maison's first chilli-infused expression brings 'bold, natural heat to the world...
30/07/2026

Cointreau launches new Spicy liqueur

The Maison's first chilli-infused expression brings 'bold, natural heat to the world's most-loved cocktails'

The Maison's first chilli-infused expression brings 'bold, natural heat to the world's most-loved cocktails'

McVitie's owner pledges to double volume sales by 2030, with better nutritional balanceThe reformulated products will co...
30/07/2026

McVitie's owner pledges to double volume sales by 2030, with better nutritional balance

The reformulated products will contain lower levels of sugar, salt and saturated fat, and higher levels of nutrients such as fibre and protein

The reformulated products will contain lower levels of sugar, salt and saturated fat, and higher levels of nutrients such as fibre and protein

Nomadic to raise vital funds for The Gavin Glynn FoundationNomadic will donate five cents from every Clusters Honeycomb ...
29/07/2026

Nomadic to raise vital funds for The Gavin Glynn Foundation

Nomadic will donate five cents from every Clusters Honeycomb pot sold directly to the foundation

advertisement Nomadic has announced a new its charity partnership with The Gavin Glynn Foundation. This year’s 2026 fundraising goal is €10,000 to help support Irish families whose children require specialist cancer treatment abroad, the brand noted. Nomadic Clusters Honeycomb From now until 31 ...

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