ShelfLife Magazine

ShelfLife Magazine Ireland's retail authority

MACE Ireland launches Right Options campaignMACE launches its Right Options campaign with Johnny Sexton and Ciara Turley...
09/01/2026

MACE Ireland launches Right Options campaign

MACE launches its Right Options campaign with Johnny Sexton and Ciara Turley to support healthier everyday food choices

MACE launches its Right Options campaign with Johnny Sexton and Ciara Turley to support healthier everyday food choices.

SuperValu Ireland cuts prices on essentials SuperValu reduces prices on 500 everyday essentials, helping shoppers save u...
08/01/2026

SuperValu Ireland cuts prices on essentials

SuperValu reduces prices on 500 everyday essentials, helping shoppers save up to €20 a week on their trolley

SuperValu reduces prices on 500 everyday essentials, helping shoppers save up to €20 a week on their trolley.

Musgrave appoints Niall Anderton as chief executive officer and executive directorIn his new role he will succeed Noel K...
07/01/2026

Musgrave appoints Niall Anderton as chief executive officer and executive director

In his new role he will succeed Noel Keeley who will retire from the business at the end of this year

advertisement Musgrave has announced the appointment of Niall Anderton as chief executive officer and executive director. In his new role he will succeed Noel Keeley who will retire from the business at the end of this year. Anderton brings a wealth of commercial experience from his previous roles a...

Celsius debuts four new flavoursCelsius will launch four new zero sugar, fruit-forward energy drink flavours across the ...
05/01/2026

Celsius debuts four new flavours

Celsius will launch four new zero sugar, fruit-forward energy drink flavours across the UK and Ireland from February 2026

Celsius will launch four new zero sugar, fruit-forward energy drink flavours across the UK and Ireland from February 2026.

Recruitment outlook for 2026Nikki Murran shares her recruitment outlook and outlines what the industry can expect in 202...
02/01/2026

Recruitment outlook for 2026

Nikki Murran shares her recruitment outlook and outlines what the industry can expect in 2026

ExcelRecruitment

Nikki Murran shares her recruitment outlook and outlines what the industry can expect in 2026 including management pay step ups.

Happy New Year!Here's to a bright and prosperous year ahead!
31/12/2025

Happy New Year!

Here's to a bright and prosperous year ahead!

advertisement The ShelfLife would like to wish a Happy New Year to all our readers, advertisers, contributors, and friends. offer our heartfelt thanks to our May 2026 bring you happiness, success, and exciting new opportunities. Thank you for your continued support and partnership throughout the pas...

Wishing you all a very Happy Christmas and a bright, hopeful New YearThe ShelfLife team offer our heartfelt thanks to ou...
22/12/2025

Wishing you all a very Happy Christmas and a bright, hopeful New Year

The ShelfLife team offer our heartfelt thanks to our readers, advertisers, contributors, and friends

advertisement As the festive season arrives, I would like to extend warm wishes to all who have supported us throughout the year. From myself and the entire team at ShelfLife, we offer our heartfelt thanks to our readers, advertisers, contributors, and friends. Your continued engagement inspires eve...

Scally's Centra Tullamore trials EggcheffScally’s Centra Tullamore becomes the first Irish retailer to trial Eggcheff, a...
19/12/2025

Scally's Centra Tullamore trials Eggcheff

Scally’s Centra Tullamore becomes the first Irish retailer to trial Eggcheff, a new food-to-go egg solution

Scally’s Centra Tullamore becomes the first Irish retailer to trial Eggcheff, a new food-to-go egg solution.

Thirst expands functional hydration presenceFunctional hydration brand Thirst grows nationwide distribution, adding elec...
19/12/2025

Thirst expands functional hydration presence

Functional hydration brand Thirst grows nationwide distribution, adding electrolytes and single-serve creatine to its range

Functional hydration brand Thirst grows nationwide distribution, adding electrolytes and single-serve creatine to its range.

Irish shoppers stock up on Christmas essentialsData shows Brussels sprouts, cream, champagne, and batteries top Irish Ch...
19/12/2025

Irish shoppers stock up on Christmas essentials

Data shows Brussels sprouts, cream, champagne, and batteries top Irish Christmas shopping lists in 2025

Aldi Ireland

Data from ALDI Ireland shows Brussels sprouts, cream, champagne, and batteries topped Irish Christmas shopping lists.

Trade Tasting comes to DublinTrade buyers will sample over 350 wines at the Australia and New Zealand Trade Tasting in D...
18/12/2025

Trade Tasting comes to Dublin

Trade buyers will sample over 350 wines at the Australia and New Zealand Trade Tasting in Dublin this February

Wine Australia New Zealand Wine

Trade buyers will sample over 350 wines at the Australia and New Zealand Trade Tasting in Dublin this February.

Smokeless signalsAs the new year approaches, many consumers are turning to reduced-risk to***co alternatives such as vap...
17/12/2025

Smokeless signals

As the new year approaches, many consumers are turning to reduced-risk to***co alternatives such as vapes and ni****ne pouches—as part of their efforts to cut down or quit smoking. ShelfLife reports

As the new year approaches, consumers are turning to reduced-risk to***co alternatives as part of their efforts to cut down or quit smoking.

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