ShelfLife Magazine

03/06/2026

BWG Group acquires O’Briens Cafe, Abrakebabra and Bagel Factory

BWG Group has acquired O’Briens Cafe, Abrakebabra and Bagel Factory, marking its entry into Ireland’s QSR sector

BWG Group has acquired O’Briens Cafe, Abrakebabra and Bagel Factory, marking its entry into Ireland’s QSR sector.

02/06/2026

Irish operations boost SPAR Group performance

BWG Foods continued to deliver growth as South African parent SPAR Group reported weaker earnings

BWG Foods continued to deliver growth as South African parent SPAR Group recently reported weaker earnings.

29/05/2026

Keelings celebrates Irish strawberry season

Keelings is supporting Irish strawberry season with nationwide availability and a major summer marketing campaign

Keelings is supporting Irish strawberry season with nationwide availability and a major summer marketing campaign.

29/05/2026

Nature Valley announces official support of The Ryder Cup 2027

Nature Valley will support the 2027 Ryder Cup at Adare Manor with nationwide activations and 250,000 samples

Nature Valley will support the 2027 Ryder Cup at Adare Manor with nationwide activations and 250,000 samples.

29/05/2026

Lidl Ireland opens Baltinglass store, creates 22 new jobs

Lidl’s sixth Wicklow store brings sustainable shopping and modern features to the area

Lidl’s sixth Wicklow store brings sustainable shopping and modern features to the area

28/05/2026

Tony’s Chocolonely launches it's first ever Irish Pop-up

The brand has taken over Fade Street Studios today, Wednesday 28 May, for a fully immersive, free chocolate tasting experience. This is a unique opportunity to discover Tony's mission-driven chocolate in an engaging, multi-sensory environment.

Location:
Fade Street Studios, Dublin 2
Date & Time:
Wednesday 28 May, 12:00 - 19:00

Visitors can expect generous tastings of Tony's signature chocolate chunks in a thoughtfully designed space that brings the brand's commitment to ending exploitation in the cocoa supply chain to life.

All are welcome — entry is free.

27/05/2026

Ballygowan develops Ireland’s first circular bottle using 100% DRS-sourced recycled PET

Ballygowan completes Ireland’s first circular bottle trial using recycled plastic sourced through Deposit Return Scheme

Ballygowan completes Ireland’s first circular bottle trial using recycled plastic sourced through Deposit Return Scheme.

27/05/2026

Summer sips sales surge

ShelfLife reports on the standout drink trends shaping summer 2026, including premium RTDs, low- and no-alcohol alternatives, and the continued growth of local craft producers

Ryan Brennan reports on the standout drink trends shaping summer 2026, including premium RTDs, low- and no-alcohol alternatives.

26/05/2026

Barefoot Wine returns to Mother Pride 2026 with ‘Barefoot on the Lawn’

Barefoot Wine & Bubbly returns to Mother Pride 2026 with its ‘Barefoot on the Lawn’ bar and stage across both festival days

Barefoot Wine returns to Mother Pride 2026 with its ‘Barefoot on the Lawn’ bar and stage across both festival days.

26/05/2026

Worth a packet

Ryan Brennan examines how brands in the Snacking category are balancing indulgence and wellness to meet evolving consumer preferences

Mr. Tayto Hunky Dorys O'Donnells Crisps Keogh's Farm Forest Feast Blanco Niño Green Farm Pringles PROPERCORN Cuisine de France Acti-Snack Kellogg's Ireland

Ryan Brennan examines how brands in the Snacking category are balancing indulgence and wellness to meet evolving consumer preferences.