IFP Media

25/07/2025

Michael Shevlin, Professor in Inclusive Education, Trinity College Dublin, and Patron of the Trinity Centre for People with Intellectual Disabilities speaks with Shauna Dunlop about the importance of creating an inclusive society though learning.

14/07/2025

11/07/2025

Happy sunny Friday, everyone! The July issue of IFM is out and is full of great interviews, features, machinery updates and much more. If you would like to support this independent, family-owned publication, please consider subscribing today: https://www.irishfarmersmonthly.com/store

07/07/2025

🎙️🗣️💡Skills matter! Subscribe, comment, share…Join the national conversation: https://linktr.ee/futureskillsireland

05/06/2025

On World Environment Day, we celebrate the consumers, brands and innovators leading the way in sustainability. Small actions make a big difference. Whether you’re cutting down on plastic, supporting local, or simply staying informed—you’re helping shape a greener future.

Let’s protect our planet, together. Every choice matters. 🌱🌎💧

01/06/2025

It’s ! 🥛💚
From lush green pastures to kitchen tables across the world, Irish dairy leads the way 🇮🇪

🌱 Grass-fed
👨‍👩‍👧‍👦 Family-run farms
🏭 Farmer-owned co-ops
💶 Billions in economic value
🌍 World-class sustainability

24/05/2025

Print is Back – And It’s Holding Attention

📊 Research shows:
20 seconds: average attention on print magazine ads → 60% lift in brand choice.
5 seconds: average attention on digital ads → just 1% lift.
Trust and engagement levels are significantly higher in print, particularly in professional and trade publications. That’s worth thinking about – especially for membership organisations aiming to build credibility with their audiences.

🧠 Attention & Cognitive Impact
Print engages more of the brain. MRI studies show that physical media stimulates more emotional processing and memory centres than digital content.
Better comprehension: People retain 20%–30% more information when reading printed content compared to digital.

🛠️ Decision-Making Influence
Print drives real-world actions: 79% of readers act on a printed magazine ad, vs. just 45% for digital.
Trust matters: 80% of people trust print ads when making a purchase decision – that’s higher than any other media channel.

💡 Perceived Value & Credibility
Print is often seen as more trustworthy, credible, and serious. This is especially true in business-to-business or trade contexts where authority matters.
Readers believe print content is less intrusive and more respectful of their time and attention.

🌍 Sustainability Perception
Print is seen as more sustainable than digital by many readers – particularly when sourced and produced responsibly.
There’s growing awareness of the carbon footprint of digital, and magazines are viewed more positively when printed on sustainable paper.

🔁 Engagement & Repetition
Print has a longer lifespan. A magazine might sit on a coffee table or desk for weeks, offering multiple touchpoints.
Readers often return to printed material – re-reading or sharing with others – creating natural repetition.

The Great Magazine Comeback – Remembering the Appeal of Print report by Billerud

17/04/2025

Wishing you a relaxing and enjoyable Easter break from all of us at IFP Media.

Thanks for your continued support — we look forward to what’s ahead.

The IFP Media Team

16/04/2025

Thrilled to be working with WEEE Ireland on their 20th Anniversary event!

Their efforts in promoting responsible recycling and raising awareness about the importance of properly disposing of electronic waste have made a meaningful impact on both the community and the environment. Being part of this event not only offers a chance to honour their accomplishments but also to inspire further action in the realm of sustainable practices.

16/04/2025

🍫 Advice for Pet Owners During Easter 2025
“This Easter, Keep Those Treats to Yourself” 🍬

Although it might seem like a call for gluttony, this is the advice coming from veterinary representative body, Veterinary Ireland, for this coming Easter season, in order to ensure the health and safety of our feline and canine family members. If your pet does eat some of these treats by mistake, then contact your vet immediately - vets are on call 365 days a year.

While they are beloved family members, our cats and dogs can be at risk from eating some of our favourite human Easter treats, which can make them really ill, or even endanger their lives.

The most common human food which our companion animal family members should not eat is chocolate! “While there are pet-specific chocolatey treats available from your vet, the regular human chocolate sweets and bars we enjoy at Easter contain a substance called theobromine, which is poisonous to dogs and cats, and if eaten by your pet can result in very serious illness or even death,” states Dr Jane Pigott, Veterinary Ireland’s President. “The darker the chocolate, the more likely it is to affect your pet, and this can result in your pet being physically sick or even being poisoned.”

Sugary sweets can also cause human-like problems in pets, including obesity, diabetes, and dental decay, while goodies containing Xylitol sweetener, even in small quantities can be deadly, causing liver failure.

Other Easter delights, such as Hot Cross Buns, can contain hidden ingredients which may be dangerous to your pet dog or cat. The sultanas in Hot Cross Buns are a form of grape, which, along with raisins and currants can be especially dangerous to cats and dogs and can actually poison your pet, causing stomach problems, and in the most serious cases, kidney failure. And if baking your own, eating yeast dough can be dangerous, especially in large dogs, causing stomach bloating or a condition called gastric dilatation volvulus (GDV) which can be life-threatening.

“Pets should under no circumstances be fed chocolate, hot cross buns or sweets containing Xylitol,” advises Dr Pigott. “However, accidents can happen, and pets may sniff out these treats and help themselves. Should you realise that your pet has eaten any of these Easter treats, contact your vet immediately for emergency advice - do not wait for signs of ill health to appear as it may be too late. As always, should your pet develop any signs of ill health over the Easter season, whether due to snacking on sweet treats or not, it is best to contact your veterinary practitioner for assistance.”

“Veterinary Practices are open all-year round and will be on call for all emergencies, even throughout the Easter Holidays,” Dr Pigott concludes.

03/04/2025

Pick up your Guide to the 2025 GAA Championshops in today’s Irish Daily Mail.

Once again it was great to work with John Fallon; Mediawest; and, the Irish Daily Mail on this title!

08/03/2025

Happy International Women’s Day 2025!

Today, we celebrate the remarkable achievements, strength and resilience of women all around the world. This day serves as a reminder of the importance of gender equality and the need to continue empowering women in all areas of life, both personally and professionally.

Let us take a moment to honour the incredible women who inspire us every day, and commit to supporting one another as we work towards a future where everyone, regardless of gender, has the opportunity to thrive.

Together, we can create a more inclusive, equal and supportive world for all.