Provenance for digital content verification and transparancy
PROVENANCE is an initiative that will develop an intermediary-free solution for digital content verification that gives greater control to users of social media and underpins the dynamics of social sharing in values of trust, openness, and fair participation. Specifically, PROVENANCE will use blockchain to record, in a secure and verifiable manner, multimedia content that is uploaded and registered by content creators or identified for registration by the PROVENANCE Social Network Monitor. The PROVENANCE Verification Layer will apply advanced tools for multimedia analytics (semantic uplift, image forensics, cascade analysis) to record any modifications to content assets and to identify similar pieces of content. A personalised Digital Companion will cater to the information needs of end-users. To help consumers navigate content and develop digital literacy competencies, an iconographic Verification Indicator will contextualise individual pieces of content with relevant information including when the content was registered, by whom, and any subsequent transactions. PROVENANCE will be co-created with diverse representatives of civil society across four distinct use-cases in the social media domain (citizen information seekers, citizen prosumers, factual content creators, and creative content creators). This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 825227.