Getting It Wrong To Get It Right, Dublin (2026)

02/01/2026

If sales inconsistency affects operations, this is your last reminder.

On 8 Jan, I’m running a live working session on how leaders create structure in $1M+ deals — so performance doesn’t rely on heroics.
No hype.
No scripts.
Just clarity.

Final registration details. https://lnkd.in/eEjUQ684

02/01/2026

Your sales team isn’t average.

They’re just operating below their potential.

I hear this constantly from founders and commercial leaders:

My team is good, but they just aren’t consistent.
That’s not a motivation issue.
It’s not a talent issue.
It’s the absence of coaching, role-play, and structure.
Training alone won’t fix that.

If you know your team should be closing more, comment “potential” and I’ll share how we unlock it.

31/12/2025

"One Life Lesson From An Adventurous Career"

Looking back on an adventurous career with brands like Adidas and Reebok, the biggest lesson isn’t about products or markets, it’s about people and systems.

No matter how strong the brand, how innovative the product, or how talented the team, success comes down to structure, coaching, and repeatable processes. Talent alone isn’t enough, you need a system that develops people, holds them accountable, and scales beyond any single individual.

For CEOs like Brian, leaders who care deeply about their team, consistency, and predictable growth, the question is always the same: Are you building a business that can thrive even when you step back?

Reflecting on your journey, what’s the lesson that shapes how you lead today?

30/12/2025

Business Owners: Are You a Lonely Ship Rat?

Running a business can be isolating, and many founders don’t even realize it.

I often see business owners carrying the pressure alone, feeling like the only ones steering the ship. It’s a bit like being a “ship rat” living on the vessel so long that when it docks, you never step off.

The problem isn’t effort or talent, it’s support. Without the right coaching, frameworks, and accountability, even the smartest leaders can feel stuck, stressed, or unsure if they’re making the right decisions.

For CEOs like Brian, leaders who care about their team, revenue, and long-term growth, the solution isn’t working harder. It’s building structures, systems, and guidance that let your people perform, and your business scale, without you in every decision.

Ask yourself: are you steering the ship alone, or have you built the systems and support to navigate confidently?

29/12/2025

Ceo's NIGHTMARE_ Is Your Product REALLY Right For Market
CEOs often lie awake at night asking themselves: “Is our product right for the market? Am I doing enough?”

Here’s what I’ve learned from coaching leaders: it’s rarely about you. It’s about your system.

Businesses are living organisms, but even living organisms need structure. The playbooks, frameworks, and processes you put in place aren’t bureaucracy, they’re what allow your team to perform consistently, make predictable decisions, and deliver results, even when you’re not in the room.

For leaders like Brian, CEOs who care about accountability, consistency, and building a team that can operate independently, focusing on behavior and process over panic is the difference between stress and sustainable growth.

Ask yourself: are you measuring the right behaviors in your team, or just hoping everything will work because of your talent and effort?

28/12/2025

Unlock Your Progression: Belief, Self-Esteem & Business Growth Secrets

Everything moves. Growth, business, life. They all move forward when we do.

I was speaking with someone recently about progress, and it struck me how much our self-belief impacts the journey. That quiet confidence, the energy you carry inside, isn’t just motivation, it’s a force that influences how you lead, the decisions you make, and even how opportunities align around you.

For leaders building high-performing sales teams, this is more than a mindset, it’s a strategy. You can have talented people, but without belief in yourself, a structured system, and the right coaching, consistency falters, follow-ups lag, and deals stall. When energy meets a proven framework, teams start operating independently, pipelines become predictable, and growth is no longer a hope, it becomes a repeatable outcome.

The takeaway: invest in belief, build the right structure, and empower your people. The combination of mindset, energy, and system doesn’t just drive results, it protects revenue, develops future leaders, and frees you to focus on the next level of growth.

27/12/2025

DNA Test Business Failed! Expensive Lesson Learned

Early in my career, we launched a product we believed in 10 DNA tests for athletic ability and nutrition. We were passionate, committed, and convinced it was the next big thing.

Then, a larger competitor entered the market: 50 tests at a fraction of the price. Suddenly, we had to make a tough choice.

Looking back, we were simply too early. It was an expensive lesson, but one that reshaped how I approach business:

✅ Timing matters.
✅ Market fit matters.
✅ Learning from experience, even the costly ones, is invaluable.

When I started my next business, I applied everything we learned and did the opposite. The difference? It changed the outcome entirely.

For leaders scaling their teams and sales, this is more than a story, it's a reminder: structure, timing, and strategy save time, money, and energy. And the lessons from the hard moments often fuel your next success.

25/12/2025

"
Unlock Your Beliefs: The Framework for Success Secrets Revealed!"

"When I walk into an organization, I’m not there to “fix” everything. I’m there to see what needs to change. The moves that actually make a difference.

After 30 years in sales, I developed a methodology I call SalesCraft. Earlier this year, I realized, “This works. This actually changes outcomes.”

A big part of it comes from my time in the athletic footwear industry 13 years ahead on product, always thinking: What if we had to win 10% more customers this week? That curiosity turned into a framework I call Unleash the Collective Genius. It’s about getting teams out of reactive mode and into proactive, forward-thinking action.

The result? Teams that can think ahead, adapt faster, and create predictable results, without relying on the CEO to be the “chief closer.”

Because in today’s game, being afraid of not changing is riskier than changing. And that’s exactly what SalesCraft helps leaders do: anticipate, act, and grow."

25/12/2025

The holiday season has a way of slowing things down, and that’s not a bad thing.

It creates space to reflect. On the year just gone. On the pressure carried quietly. On the people who showed up every day to make the business work.

For many founders and CEOs, this time of year is the first moment they truly come up for air. And often, that’s when the bigger questions surface:
• Is the business set up to run without me?
• Are my people supported, or just coping?
• Do we have systems or just good intentions?

Rest matters. But so does reflection.

Because the strongest businesses in the new year aren’t built on hustle alone, they’re built on clarity, structure, and teams who know exactly how to perform when January arrives.

Wishing you a restful holiday season and a strong, intentional start to the year ahead.

23/12/2025

Tech Stealing Crucial Grind & Experience? We Discuss!

"I packed shelves. I worked in a pate factory. I boxed products.

That “grind” taught me more than any textbook ever could. Yet today, I worry: will the next generation miss it? Will technology replace the lessons that come from doing the work yourself?

Here’s the thing. Experience matters, but it doesn’t always have to be lived directly. As advisors and mentors, we can transfer that hard-earned knowledge to your team. Real-world coaching, role-play, and structured guidance help them build intuition, confidence, and results faster than trial and error ever could.

For founders and CEOs, this is how you create a sales team that executes independently, scales predictably, and protects your revenue, without having to live through every lesson yourself.

Experience is priceless, but passing it on is even smarter.

"

21/12/2025

Mastering the Art of Communication: Insights from a Conversation with Clinton

In our fast-paced digital world, effective communication has become a critical skill for personal and professional success. In a recent podcast, communication expert Clinton Jordan dives deep into the nuances of how we convey messages, the role of body language, and the challenges posed by modern technology. This discussion sheds light on why many struggle with communication and offers actionable insights to enhance our interactions.

Understanding Communication:
Clinton begins by defining communication as a multifaceted process that goes beyond mere words. It involves body language, facial expressions, and even breath. He emphasizes that we are constantly seeking responses that uplift us and make us feel connected. This desire to communicate effectively is echoed in the staggering number of searches online asking, "How can I be a better communicator?"

The Impact of Conditioning:
A significant point raised in the podcast is the conditioning we experience from childhood. Clinton notes that as children, we are encouraged to express ourselves freely, yet as we grow older, societal expectations often stifle this natural ability. Instead of fostering open communication, we are taught to sit still and conform, which leads to shallow breathing and inhibits our expressive power.

Nature vs. Nurture:
The conversation also touches on the age-old debate of nature versus nurture in communication skills. Clinton posits that while some individuals may have a natural affinity for public speaking, much of our ability stems from nurturing practicing until it becomes second nature. He draws parallels between musicianship and communication, highlighting that both require relentless practice and the willingness to embrace chaos in order to foster creativity.

https://lnkd.in/eWTWCk-Z

21/12/2025

"AI Taking Over_ Grads Fear For Their Future Careers!

AI is here, but it’s not the enemy.

I was talking to someone recently, fresh out of college, who’s terrified. They spent years studying a career, only to step into the workforce and find AI changing everything overnight. Their question: “What do I do now?”

Here’s the thing, uncertainty is exactly where opportunity lives.

For leaders like Brian (CEO, manufacturing/technical services, running a talented but inconsistent sales team), this isn’t just about young grads. It’s about your people, your revenue, and your growth. AI will impact jobs, pipelines, and workflows, but it doesn’t replace structure, coaching, or ex*****on.

✅ Teams still need systems that work.
✅ Deals still need consistency and follow-up.
✅ Leaders still need predictable results.

AI amplifies the impact of the team you already have. If that team is trained, accountable, and coached properly. Ignore structure, and the “AI disruption” becomes chaos.

For leaders who want to stop being the “chief closer” and finally build a sales team that can operate independently, there’s a framework that works: practical, structured, engineered for behaviour change.

Don’t let uncertainty slow you down. Build predictability. Coach your team. Close more deals.

If you want to see how to create a sales team that thrives in an AI-driven world, DM me. I’ll share the framework.
"

Getting It Wrong To Get It Right

02/01/2026

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