Graftd Media, Dundalk (2025)

10/11/2025

Let’s talk Social Media

Most businesses still confuse attention with traction and it’s important your business isn’t focused on vanity metrics over effective intentional content.

I’ve seen brands celebrate 30,000 impressions like it’s a trophy, yet not one new enquiry comes in.

30,000 views of the wrong people are just noise and do zero to help your business grow or convert to sales.

A reach of 300 of the right people in your market, ready to buy, that’s momentum.
That’s where the value is and targeted strategically produced content is what you should have in your planner.

You don’t need to go viral. You need to be seen by the people who matter in the right way.

Reach means nothing if it isn’t relevant.

If your goal is awareness, fine but even awareness needs direction.

A viral post about something your buyers don’t care about isn’t marketing, it’s entertainment.

When your content hits the right audience, at the right time, with the right message, and is also curated in an entertaining way,
that’s when impressions turn into income !

Lesson:
Stop chasing numbers & start chasing alignment.

If you want reach that drives results, focus on relevance, not vanity.

That’s what strategy actually looks like.

07/11/2025

Quick PSA for anyone using ChatGPT Atlas.

After installing Atlas, I noticed something unusual:
When I downloaded videos from Drive, they suddenly wouldn’t play, even older ones that had always worked. At first I assumed the files were corrupted, but the issue was actually much simpler.

It looked like the installation reset my system’s default file associations, so the videos were being saved/opened with the wrong extension. Because of that, my computer no longer recognised them as video files, which made them all appear unplayable.

Fix:
Right-click the video file → Get Info (or Properties) → rename the file and extension → change it back to .mp4 → confirm.

Once I corrected one file, all videos opened normally again.
Nothing was damaged - the system just got confused about what app should handle that file type.

Sharing in case this saves someone else the same 5–10 minutes of “why won’t this play?” troubleshooting.

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06/11/2025

AI Visibility: The New SEO Stack
Traditional SEO isn’t dead, but it’s no longer enough.
�Search visibility now depends on how AI reads, understands, and references your content.

Ranking used to be about:
* Keywords
* Backlinks
* On-page optimisation�Now, it’s about whether AI can interpret your site and trust it enough to include in its summaries.

Here’s the new stack 👇�✅ Crawlability – allow AI bots like GPTBot and ClaudeBot access.�✅ Structure – use schema, headings, and contextual clarity.�✅ Authority – depth, trust, and topical expertise (E-E-A-T).�✅ Readability – write like a human; clarity beats complexity.�✅ AI Compatibility – make sure your content is accessible to generative search.

AI Overviews and generative results are filtering who gets surfaced — not everyone who ranks will be seen.
So the question isn’t just “Can Google find you?”�It’s “Can AI understand you?”

If your site isn’t readable, structured, or trusted, you’ll be invisible to the new layer of search — even if your SEO looks great on paper.
If you found this helpful, I share weekly insights on real-world AI, SEO, and digital strategy that drive business, not buzz.
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05/11/2025

OpenAI just launched ChatGPT Atlas, a brand-new web browser with ChatGPT built directly inside.
Think Chrome, but smarter.

You can ask questions about any page, get instant summaries, and even let the AI perform tasks for you.
Right now it’s only on macOS, but Windows, iOS, and Android versions are coming soon.
It’s a new step towards browsing with AI instead of just searching the web.

If you found this useful, I break down real-world AI, digital strategy, and growth systems in the GRAFTD Media newsletter.
�👉 Subscribe here: https://graftdmedia.com/newsletter-subscribe

04/11/2025

Your website might still rank - but it’s no longer being seen.
Google’s AI Overviews are rewriting the rules of visibility.
�Instead of showing multiple results, AI now summarises information from select, trusted sources.

That means your content could technically rank - yet never appear in the conversation.
This is where SEO is headed 👇

Traditional SEO: rank for keywords → get clicks
AI SEO: build topical authority → get referenced

Here’s what Google’s AI actually values now:�✅ Structured content (headings, schema, context)�✅ Consistency across related pages�✅ Expertise and trust signals (E-E-A-T)�✅ Human clarity - not keyword stuffing
The truth is simple: AI isn’t killing SEO, it’s demanding better SEO.
�If your content isn’t structured, contextual, and credible, you’ll quietly lose visibility while others build it.

Adapt early or disappear from the overview.
If you found this useful, I share real-world insights like this in my newsletter. AI, strategy, and growth systems that actually drive results.
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03/11/2025

Your SEO might be strong - but your site could be invisible to AI.

Most people assume AI-systems like ChatGPT read the internet the same way Googlebot does, they don’t !

Since mid-2024, many websites have started blocking AI crawlers like GPTBot (OpenAI), ClaudeBot (Anthropic), and Common Crawl in their robots.txt files.
This was mainly to stop data scraping and protect copyrighted content.

The problem?
�Those same blocks mean huge sections of the web are now invisible to AI models used for AI Overviews and Search Integrations.

So when Google’s or OpenAI’s AI layers go looking for content to summarise, they can only use what they’re allowed to read.�If your site isn’t crawlable or lacks structured clarity, it won’t even appear in that layer of visibility.

AI visibility isn’t just about ranking anymore.�It’s about being readable.

If you found this useful, I share real-world insights like this in our Newsletter around AI, digital strategy, and growth systems that actually move business.
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02/11/2025

How AI Overviews Choose Who to Reference

Most people still think AI Overviews pull from whoever ranks highest on Google. They don’t !

Google’s AI summaries now select sources that are authoritative, structured, and readable by AI — not just “top-ranked.”

Here’s what actually happens 👇
* Queries must be complex enough for AI to add value (comparisons, reasoning, multi-topic searches).
* The AI references pages that are accessible, structured, and context-rich - not just keyword optimised.
* Sites repeatedly cited across queries become what Google calls “core sources” - meaning consistent clarity and depth get rewarded.

The sites missing out?�They’re either blocking AI crawlers, lacking semantic structure, or simply too thin in topical authority to be referenced confidently.

In short:�If your content isn’t readable by AI, it won’t be recommended by AI.

The fix is simple but strategic:�✅ Make your site crawlable and structured�✅ Build topic clusters, not isolated blogs�✅ Strengthen E-E-A-T signals�✅ Write with context and clarity, not keyword stuffing

AI Overviews aren’t replacing SEO - they’re refining who gets seen.

If you found this useful, I share practical insights like this our newsletter has real-world AI, SEO, and digital strategy that actually move business forward.
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01/11/2025

SEO isn’t about the perfect keyword anymore, it’s about the person behind the search.

If someone’s training for a trek, planning a race, or looking for something that fits their lifestyle, AI now connects their intent to your content.

Stop thinking in keywords.

Start thinking in stories, situations, and context !

That’s how you build modern visibility.

31/10/2025

AI Commerce Is Coming, Just Not to Ireland Yet (But It Will Be).

In the U.S., ChatGPT is already partnering with Stripe, Shopify, and Etsy to let users buy directly inside chat.
�No checkout pages. No multi-step funnels. Just: ask, recommend, pay.

It’s not live in Ireland or the UK yet but it’s definitely coming.
�And when it does, it’ll reshape ecommerce visibility faster than any previous tech shift.

Here’s what’s happening 👇
* AI is merging search + checkout, turning discovery into a one-step transaction.
* Businesses optimising product data for structured AI feeds will appear directly in chat results.
* If your product schema, inventory feeds, or conversational keywords aren’t set up — you’ll miss entire sales, not just clicks.

So start preparing now:�✅ Update your product schema.�✅ Connect real-time inventory feeds.�✅ Simplify purchase flows.�✅ Strengthen your brand authority (AI recommends who it trusts).

AI won’t replace ecommerce - It’ll just skip the weak links.

If you found this useful, I break down real-world AI, digital strategy, and growth systems in the GRAFTD Media newsletter.
�👉 Subscribe here:
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30/10/2025

AI-commerce has already started, just not in Ireland yet.
ChatGPT can now process direct purchases inside chat through partners like Stripe, Shopify, and Etsy Shop.

No checkout page. No website navigation. Just: ask, recommend, pay.
This changes everything for ecommerce !

Discovery and checkout are becoming one step and brands that optimise for structured AI data will own the conversation (and the sales).

Here’s what to do now before it arrives here:
✅ Update your product schema
✅ Link real-time inventory feeds
✅ Simplify your checkout flow
✅ Strengthen brand trust, AI recommends who it trusts

AI isn’t replacing ecommerce.
It’s skipping the weak links.

If you want to stay ahead of shifts like this, I break them down real-world AI, digital strategy, and growth systems that actually move business.

👉 Subscribe here:
https://graftdmedia.com/newsletter-subscribe

30/10/2025

ChatGPT can now process direct purchases inside chat through partners like Stripe, Shopify, and Etsy Shop.

No checkout page. No website navigation. Just: ask, recommend, pay.
This changes everything for ecommerce !

Discovery and checkout are becoming one step and brands that optimise for structured AI data will own the conversation (and the sales).

Here’s what to do now before it arrives here:
✅ Update your product schema
✅ Link real-time inventory feeds
✅ Simplify your checkout flow
✅ Strengthen brand trust, AI recommends who it trusts

AI isn’t replacing ecommerce.
It’s skipping the weak links.

If you want to stay ahead of shifts like this, I break them down real-world AI, digital strategy, and growth systems that actually move business.

👉 Subscribe here:
https://graftdmedia.com/newsletter-subscribe

29/10/2025

Everyone’s ranking AI models right now, but here’s the truth, you don’t need the best, you need the right one for what you’re trying to do.

After testing these across marketing, automation, and strategy, here’s where each one truly excels 👇

• Claude 4.5 – Unmatched for reasoning, strategy, and structured writing.
• ChatGPT-5 – The all-rounder for daily workflows and creative ex*****on.
• Gemini 2.5 – Ideal for teams inside the Google ecosystem and data-heavy tasks.
• Perplexity – Real-time accuracy and citation-backed research.
• Grok 4 – Great for social trends, tone, and brand awareness.
• DeepSeek V3.1 – Efficient, technical, and reliable for engineering tasks.

Each has its lane. Master the one that fits your work, and you’ll outperform anyone trying to use them all.

If you found this useful, I break down practical insights like this regularly, real-world AI, strategy, and growth systems that actually drive business in our GRAFTD MEDIA newsletter.

👉 you can subscribe from the link in our bio

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