The Platform By MM

The Platform By MM Representing Social Media Influencers & Content Creators across Ireland; building strong, long lasting relationships with brands �
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Introducing our newest signing the the agency: 🫧 Croía is a Dublin-based content creator specialising in beauty, fashio...
11/06/2026

Introducing our newest signing the the agency: 🫧

Croía is a Dublin-based content creator specialising in beauty, fashion and lifestyle 🩷

With a background in professional dance and modelling, Croía brings a strong visual + creative mind to every piece of content she produces.

With a strong focus on creating engaging, trend- led content that feels authentic to her audience while also delivering strong results for brands.
Her goal is always to create content that not only captures attention but drives real engagement and sales for the brand 👏

We are absolutely thrilled to have this fabulous girl on board with us!! 🥰

SUMMER COLLABORATIONS ☀️ Now is the perfect time to book ahead of the busy months ahead - if you’re a brand looking to b...
25/05/2026

SUMMER COLLABORATIONS ☀️

Now is the perfect time to book ahead of the busy months ahead - if you’re a brand looking to book any of our team of influencers this season, you can contact us directly via email 📧

We look after an amazing roster of macro, micro & UGC creators in our boutique agency that vary over the course of lifestyle, home, fashion, beauty, motherhood & more.

We have some exciting news to share… introducing our new signing to the Platform By MM agency: 🤍Nikki Whelan is an Iris...
18/05/2026

We have some exciting news to share… introducing our new signing to the Platform By MM agency: 🤍

Nikki Whelan is an Irish lifestyle creator, entrepreneur, and mother of three, known for her elevated yet relatable content across interiors, family life, fashion, beauty, travel, and wellness.

With a highly engaged audience across Instagram, Nikki has built a loyal community through authentic storytelling, aspirational visuals, and trusted recommendations that naturally connect with women and families alike. Her content combines luxury lifestyle inspiration with genuine everyday moments, creating a strong sense of trust and influence with her audience 👏

Alongside her digital presence, Nikki is also the founder of multiple successful businesses, including Back Street Dance Studios, Brew Berry, and Little Bow Pip, giving her a unique understanding of both brand partnerships and consumer engagement from a business owner’s perspective.

We are absolutely thrilled to have the fabulous Nikki join our agency, here’s to our exciting journey ahead … 🤍

We are over the moon to reveal is back judging Irelands Best Baker with & this year 👏 “Last year I was blown away by ...
20/04/2026

We are over the moon to reveal is back judging Irelands Best Baker with & this year 👏

“Last year I was blown away by the standard of baking, from the winning scones to some incredibly creative bakes, so I’m excited to see what you’ve all been working on this time around. I’ll be joined by Cassie Stokes this year, so we’ve a tough job ahead” 🧑‍🍳

If you’re thinking of entering, there are six categories: cupcakes, muffins, scones, breads, tarts and traybakes - something for everyone.

Entries close on Sunday, 10th May, so don’t leave it too late.

👉 Find all the details and enter at www.gala.ie/bestbaker

Big news! 🔈 We’re delighted to welcome Kelly Connor to our agency! 💛 With expertise in fitness, interiors, lifestyle, an...
13/04/2026

Big news! 🔈 We’re delighted to welcome Kelly Connor to our agency! 💛 With expertise in fitness, interiors, lifestyle, and more, Kelly has built a loyal following of over 150K. “I love showcasing my life, from workouts to home decor, and inspiring women to feel their best. As a working mum, being real is key.”

We can't wait to see what Kelly achieves with us & we are so thrilled to have her on board here at The Platform By MM Agency! 👏

We are absolutely thrilled for our fabulous talent Jennifer Wrynne on her nomination for most stylish newcomer with VIP ...
02/04/2026

We are absolutely thrilled for our fabulous talent Jennifer Wrynne on her nomination for most stylish newcomer with VIP Magazine for their upcoming VIP Awards! ❤️

What an achievement 👏 & we are super proud as always! To vote for our fabulous Jen, click link in bio now ❤️

We are super proud of our girl as she recently launched these fabulous workout matts along with 🩷 👏
19/03/2026

We are super proud of our girl as she recently launched these fabulous workout matts along with 🩷
👏

Our shining star always. We are super proud of our queen 🩵 a big thank you to everyone who voted, share stories & suppo...
02/03/2026

Our shining star always. We are super proud of our queen 🩵 a big thank you to everyone who voted, share stories & supported 🥂

BLACK FRIDAY BOOKINGS! 🤍If your brand or client is looking for a Black Friday collaboration with one of our creators, co...
11/11/2025

BLACK FRIDAY BOOKINGS! 🤍

If your brand or client is looking for a Black Friday collaboration with one of our creators, contact us directly today via email 📧

We are so incredibly proud of this beautiful, inspiring lady 🤍We had such an honor to attend her afternoon launch of th...
06/11/2025

We are so incredibly proud of this beautiful, inspiring lady 🤍

We had such an honor to attend her afternoon launch of the infinity necklace in collaboration with yesterday in hosted by 🫶🏼

With 100% of the proceeds going to , the entire concept and collaboration was truly so special to us all and we couldn’t be more prouder of you Jen! 🤍

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