Phillip Twyford Digital

Phillip Twyford Digital Digital Marketing & Social Media Specialist | I turn broad business targets into practical paid social and digital campaigns that deliver measurable results.

Hi, my name is Phillip Twyford and as a Digital Specialist and Co-Host of the Let's Get Social Radio show I am passionate about digital and Social Media. On this page, I share tips, tools, and strategies.

25/06/2026

Create new content from one video.

This is the workflow: a Chrome extension pulls the transcript straight off YouTube, then a Claude skill turns it into a blog post and a LinkedIn post in my voice. No rewriting from scratch, no staring at a blank page. I still read and tweak everything before it goes anywhere.

Follow for more ways to get more out of the content you're already making.

24/06/2026

Stop asking Claude to agree with you.

I built something called a Claude Board. Four prompts, four different perspectives, and none of them are allowed to just say yes. I use it to stress-test every business decision before I act on it.

Here's how I built it, and how you can copy it for your own ideas.

23/06/2026

Most mornings you open 5 different apps to find out what's going on before you start work.

In this video I set up a scheduled task in Claude Cowork that builds a daily email briefing and sends it straight to your inbox on the schedule you choose.

22/06/2026

Claude solved my inbox overload.
Label your priority emails in Gmail. Then ask Claude each morning to check that label and summarise what's there. No more scrolling to find what actually matters.

Haven't connected Gmail yet? Check my last reel for that step.

Follow for more tips and tools for your business.

20/06/2026

Stop using web search for research

Web search checks Claude's answer against the web. Research digs into the web first, then builds the answer from what it finds. Use web search for strategy work and you get a fast answer, not a deep one. Use research instead and the difference shows straight away.

Follow for more tips and tools for your business.

19/06/2026

You're missing Claude's Calendar invite trick

I added the attendee's email straight into my Calendar connector prompt. Claude sent the invite and booked it in one go. No app-switching, no copy-paste.

Follow for more tips and tools for your business.

18/06/2026

Stop manually booking your meetings.

Claude's Calendar connector reads your week, finds your free slots, and books the meeting for you. No more switching between five tabs to find a gap. I showed exactly how it works in this video. Follow me for more AI and Digital tips for your business.

17/06/2026

Stop scrolling through every email to find the two that actually matter.

I connected my Gmail to Claude. Now I ask it to check my unread emails and give me a synopsis of the urgent ones, no scrolling, no guessing what needs a reply first.

Takes 30 seconds to set up. Follow for more AI and Digital tips for your business.

16/06/2026

Building a custom Claude skill takes time and confidence.

Most business owners aren't there yet, and that's fine.

Plugins are a great starting point. They work like skills, they're ready to use straight away, and they show you exactly what Claude can do for your business before you build anything yourself.

In this reel, I'm using the Sales plugin, specifically the call prep skill. You tell it who you're meeting, it does the research, and it hands you everything you need to walk into that meeting prepared.

That's the point of plugins. Real tasks. Zero setup.

15/06/2026

If you've been using Claude for a while, you've probably seen three words that sound like they should make sense but don't quite click together. Skills. Connectors. Plugins. Here's what each one actually does.

A skill is a saved instruction file that teaches Claude how to do a specific task your way. You build it once, Claude follows it every time. Think of it like a standing order. I have a skill that writes my LinkedIn posts in my voice, one that generates Instagram hooks, one that finds SEO opportunities for prospects. I build them once, they run every time.

A connector gives Claude access to your apps and data. Gmail, Google Drive, Google Calendar. Without a connector, Claude only knows what you type into the chat. With one, it can read your emails, check your calendar, access your files. You still have to ask it — but it's working with your real data, not just what you tell it.

A plugin bundles skills and connectors together into a single install. Think of it as a ready-made toolkit for a specific job. Instead of setting things up piece by piece, you install one plugin and everything comes with it. Plugins are the most advanced layer — they currently run in Cowork rather than the standard Claude interface.

Skills and connectors work on every plan, including the free one. Plugins need Cowork.

That's it. Three features, three different jobs.

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