30/10/2025
From strategy to storytelling, this project was more than a brand film, it was the heart of the full rebrand. 🎥🎬
The new rebrand represents a new era for credit unions in Ireland and we’re proud to have handled the entire rebrand from identity, positioning and visual right through to delivery. The brand values remain the same, but they’re now presented in a digital first, modern form for all members.
This brand video was just one part of the delivery. Hearing from the real brand; the members and their stories.
Keep an eye and you may even catch this on the big screen next time you’re in the cinema right before the Marvel logo 😎
Client:
Videographer/Editor: of .ie
Interviewer: .wadding of .ie
Location: .ie Studio
Members Featured: Matthew Smith, Claire Purcell, Linda Kane, Paul Corcoran, Tom O’Leary, Seaghan Walsh, Emily Roche.
Client Team: Jan O’Dwyer, Owen Pheasey, Jenny O’Mahony, Tara McCabe, Conan Gallagher.