An Irish Media & Publishing brand.
Waterford
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โfrogsnotpigeonsโ is a media company and registered Irish Trademark that is based out of Ireland. We are essentially a small family, friends and student based company. We provide work experience for graduates of marketing, e-commerce, graphic design, fashion and psychology. We are 100% online business focused primarily on European markets although we do have some sales to North America and look to expand this market in 2019.
The name โfrogsnotpigeonsโ comes from a Youtube Channel and is based in psychology and the effect of cognitive dissonance, a sort of confusion when expectations and actions differ from expected. We think it creates a distinctive name that people will remember simply because your brain will try to make sense of a word that is a combination of words.
We differentiate our brand by using a story line about an Irish Witch and her companions. The story line is grounded in psychology and is a form of narrative therapy published weekly. Stories are based on old Irish fairy tales updated to give more relevant meaning to todayโs readers or real life events generated by our own contributor experiences through everyday life. We sincerely hope our readers enjoy reading our story line.
Our clothing range is intended to be functional and casual. We like ethical, sustainable producing suppliers and the use of natural materials and blends. We like different & daring designs that, like our name, stand out from the big brand market. Our product designs are produced by young talented graphic designers who interpret our story line episode and generate a design to reflect the message that we are trying to get across. We intentionally donโt use over produced photography. In reality we find that natural look selfies on high quality camera phones can be as effective as staged photo shots in a studio. Plus an opportunity for up coming models and promoters.
