30/10/2025
Basketball Club, under the leadership of owner , is entering a new era with a four-year strategic partnership with Israel Canada, which becomes the club’s main sponsor.
As part of the agreement, the team will now be called , named after ’s flagship real estate project in the capital.
Matan Adelson said: “We’re excited to open a new and meaningful chapter with Israel Canada, a leading brand that shares our DNA of leadership, a constant pursuit of excellence and a genuine desire to impact the community. I have no doubt that the economic and professional fruits of this partnership will strengthen the club’s foundation, allowing us to continue fulfilling our long-term vision while investing back in our .”
Barak Rosen, co-owner of Israel Canada, added: “We see great importance in connecting with , its residents and the fans of the club. The partnership with Hapoel represents our shared values of excellence, determination and teamwork. We are proud to become the club’s main sponsor and join one of Israel’s leading and most beloved teams, symbolizing passion, commitment and inspiration for the next generation.”
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מועדון הכדורסל של הפועל ירושלים הודיע כי חברת ישראל קנדה מצטרפת לנותנת החסות של המועדון ותשמש כספונסרית הראשית של המועדון, ההסכם נחתם לארבע שנים ושמה של הקבוצה תיקר...