ג'וני - פרסום דיגיטלי נכון

14/05/2025

Bring Tradition Online: A New Chapter Begins
Please, meet Jonny’s new project: Digital Experience for Synagogues.

After October 7th, like so many, we were searching for meaningful ways to support and strengthen Jewish communities across the globe. This project is our way of showing up – with the tools we know best.

At Jonny, we believe that sacred spaces deserve powerful digital homes. That’s why we’ve partnered with synagogues like Beth El Congregation of Baltimore to reimagine their websites – not just to look modern, but to serve as dynamic, accessible hub for Jewish life and activities.

Why does this matter? Because in 2025, a synagogue’s first impression isn’t always offline:
🖥️ A family looking for a spiritual home.
🎓 A teen signing up for Hebrew school.
💳 A member wanting to donate before Shabbat.
👵 A senior searching for the livestream link.

And when that experience is slow, outdated, or confusing... we all lose a chance to connect.

Here’s what we’ve brought to the table:
- Custom Web & App Development built for real-world community needs;
- UX/UI that speaks to every generation – from digital natives to bubbies and zaidies;
- Mobile-first, accessible, and secure platforms;
- Full digital management, so the admin doesn’t need a tech degree.

We’re proud to help Jewish communities embrace technology without losing their spirit. So, if you're a synagogue leader, or know someone whose community website needs a thoughtful refresh – let’s talk.
This is just the beginning.

27/03/2025

🎧𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗜𝘀𝗿𝗮𝗲𝗹

Jonny’s clients often discover the benefits of podcast advertising and embrace this opportunity. So it’s time to share a pinch of our perspective.

Podcast ads have evolved as brands leverage meaningful storytelling to connect with the nation’s diverse and tech-savvy audience. The revenue in Israel may reach US$2.31 million in 2025, with an anticipated annual growth rate of 7.13% in 2025-2029 and 1.6 million users by 2029.

𝗪𝗵𝘆 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲 𝗼𝗻 𝗜𝘀𝗿𝗮𝗲𝗹𝗶 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀?
𝟭. 𝗠𝗼𝗿𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 82.4% of podcast fans listen to 7+ hours of content each week. Podcasting reaches 18-19% of those who don’t listen to the radio or watch TV. Also 86% of respondents said they remember the ad.
𝟮. 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Host-read ads come across as personal recommendations. This fosters trust and makes listeners more likely to consider the proposition. The average CR for podcast ads to website visits is about 1.32% compared to 0.9% for social media.
𝟯. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Podcasts appeal to a wide range of interests - from caring parents to business professionals.

𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀
• Advertising on local podcasts resonates deeply with consumers and communities.
• Brands establish thought leadership through a variety of formats from pre-recorded ads, and host-read sponsorships, to branded episodes or entire series.
• The intimate nature of podcasts leverages storytelling to make promotions more relatable and less intrusive.

𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
🎯Ensure the podcast's content aligns with the brand's values and target audience to maintain authenticity.
📏Establish clear metrics to evaluate the podcast ROAS, such as tracking promo code redemptions or website traffic spikes.

Interested to integrate podcasts into your media mix? Let’s chat! Drop a comment or DM to explore how your brand can turn listeners into loyal customers.

25/03/2025

🥠 Goodbye, Cookies🍪🚫

Google officially phases out third-party cookies in 2025. And marketers have to get prepared for a cookie-free future.
But how to track users' activity and personalize their journey while preserving data security?
Here are some of Jonny’s strategies to address the issue:

✅ First-Party Data. Build your audience lists through email signups, loyalty programs, and engagement tracking.
✅ Contextual Targeting. Ads will rely more on content relevance than user tracking.
✅ AI & Predictive Analytics. Machine learning can help anticipate user behavior without relying on cookies.
✅ LinkedIn & Facebook Lead Gen. Both platforms now prioritize in-app data collection, making their lead gen forms even more valuable.
✅ Updated Retargeting. Retargeting will rely on CRM data and AI-powered lookalike audiences instead of traditional pixel tracking.

Are you feeling the impact yet? How are you adapting? Drop a comment - we promise not to retarget you. 😉👇

18/03/2025

🚫 Targeting Mistakes That Cost Conversions To Our Clients (And What We Did Instead)

We often hear complaints that ads are not working, and 70% of the reasons lay in wrong targeting. Smart marketers know that precision beats volume every time. But if you feel like your ads are shouting in the void or hitting the wrong audience - you might be making one of these common targeting mistakes. Let’s fix them.

❌ #1: Broad Targeting = Wasted Budget. If you’re targeting everyone, you’re reaching no one.
✅ Instead: Micro-segmentation. Focus on specific user behaviors, job titles, and interests. For example, instead of “tech professionals”, try “IT or BDR managers at mid-sized SaaS companies engaged with product demos”.

❌ #2: Ignoring First-Party Data. With third-party cookies disappearing, rely on other targeting methods.
✅ Instead: First-party data. Use CRM insights, email lists, and website engagement to create precise audience segments. Campaigns built on first-party data get 2x higher ROI.

❌ #3: One-Fits-All Ads. Showing the same ad to everyone is a fast way to lose engagement.
✅ Instead: Dynamic Creative Optimization (DCO). AI-powered tools customize ad content in real-time based on user behavior, boosting relevance and increasing effectiveness by 50%.

❌ #4: Guessing Not Testing. Running campaigns based on intuition leads to missed opportunities.
✅ Instead: A/B test everything. Small changes in audience segmentation, graphics, or messaging can increase conversion rates significantly.

❌ #5: Over-Retargeting = Stalking, Not Selling. If your ads follow users endlessly, it feels invasive.
✅ Instead: Use AI & predictive analytics. Let AI identify users most likely to convert based on engagement patterns. Smart retargeting is helpful, not creepy.

🚀 Precision beats volume. Avoid these targeting mistakes, embrace AI and first-party data, and watch your new horizons.

P.S. No clients harmed during the photoshoot, targets hit only

13/03/2025

It’s tiiiiiiime (Hi Mariah)

Time to swap our business emails for costumes, our spreadsheets and slides for hamantaschen, and our serious faces for…well, slightly merrier versions.

Purim is about joy, generosity, and a little bit of good old balagan. We read those texts, share gifts of food 🍪🍫 (because calories don’t count today), give to those in need, and of course drink until we can’t tell Haman from Mordechai.

So, whether you’re dressing up, feasting, or just here for the hamantaschen (no judgement), Jonny hopes your day is filled with laughter, kindness, and a touch of trick.

Chag Purim Sameach! 🎭🥳

06/03/2025

Yet another algorithm update! 🎢 If your posts aren’t getting the reach and engagement they used to, you’re not alone and we feel your pain.

LinkedIn and Facebook are constantly updating priorities, so here’s what you need to focus on to stay visible:

🔹 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆. The algorithm prioritizes posts that get high engagement fast. Stop posting daily stuff - go for quality, thought-provoking or value-generating content.

🔹 𝗟𝗶𝗸𝗲𝘀 → 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀. LinkedIn favors meaningful discussions over vanity metrics. Ask questions, kick off debates, and encourage opinion sharing.

🔹 𝗠𝗶𝘅 𝗩𝗶𝗱𝗲𝗼 𝗮𝗻𝗱 𝗧𝗲𝘅𝘁 𝗠𝗶𝘅. Native video content is being pushed harder and gets more reach while text drives more conversions.

🔹 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 = 𝗟𝗼𝘄𝗲𝗿 𝗥𝗲𝗮𝗰𝗵. Platforms are detecting AI content, and if it lacks authenticity, visibility drops. Use AI to brainstorm ideas, organize your thoughts, and not to create content!

🔹 𝗙𝗶𝗿𝘀𝘁 𝟵𝟬 𝗠𝗶𝗻𝘂𝘁𝗲𝘀 𝗠𝗮𝘁𝘁𝗲𝗿. If your post gets attention shortly after publishing, it will keep being pushed. Share it when your audience is online!

What’s been working for you lately? Let’s crack the algorithm together! ⬇️💬

05/03/2025

Puff, Puff, Profit: The Digital Strategy That Transformed a Cannabis Brand 🌿🚀

Remember our big redesign from the previous post? Curious how to turn an outdated website into 𝗮 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲? Here’s how we did it:

✅ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 – Identified key opportunities to set Green Fields apart.
✅ 𝗨𝘀𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗪𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗶𝗻𝗴 – Streamlined navigation for a seamless and converting user experience.
✅ 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 – Crafted a sleek, modern aesthetic that resonates with customers.
✅ 𝗦𝗘𝗢-𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Boosted search rankings with strategic copywriting.
✅ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 – Implemented lazy loading, micro-animations & high-performance features.

Want to see the full transformation? 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲:
🔗

A Deep Dive into JONNY’s Complete Website Redesign and Digital Strategy Introduction When Green Fields, Israel’s leading cannabis cultivation company, approached JONNY – Digital Made Right, they had a clear mission: revamp their digital presence to reflect their position as an industry innovat...

03/03/2025

Pimp My Site: Even Xzibit Would Approve These Upgraded Conversions! 💰🚀🌿

Jonny is thrilled to showcase one of our latest projects with Fields, Israel’s leading cannabis cultivation company.

Later on we’ll share our full approach to this large-scale renovation and now it’s time to brag a bit about what we succeeded to achieve.

🎯 𝗧𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 𝗶𝗻 𝗡𝘂𝗺𝗯𝗲𝗿𝘀:
📈 +𝟮𝟯% in mobile traffic
📉 -𝟮𝟲% in bounce rate
⏳ 𝟲𝟬% faster page speed
💰 𝘅𝟮 higher conversion rate

27/02/2025

Digital Asset Management Is More Critical Than Ever

Your digital presence isn’t just a collection of tools – it’s the foundation of your brand. A polished, cohesive digital experience builds trust and boosts conversions.

✅ Websites & landing pages – Your digital front door.
✅ Mobile apps – Engaging on-the-go users.
✅ Social media – Platform-specific strategies for unique audiences.
✅ E-commerce – Seamless shopping experiences.
✅ Email marketing – Personalized, high-converting campaigns.
✅ Analytics – Real-time insights for smarter decisions.

📉 Without proper management, you risk inconsistencies, missed opportunities, and user frustration.
📈 But with expert integration and strategy, multi-channel management becomes a competitive advantage.

💡Here you will find Jonny’s approach to managing our clients digital assets that are built and run with a tailored approach while maintaining consistency across channels.

👉 Struggling with digital complexity? Let’s talk in the comments! ⬇️
🔗 Read More https://buff.ly/42vbVgf

25/02/2025

Mastering Digital Assets Management, episode 1: The Key to Enterprise Success

Juggling websites, apps, e-commerce, CRM, and social media? Or just running a website with a half-empty page? 😅

Keeping your digital presence comprehensive isn’t easy - but it’s crucial. Here’re Jonny’s top 4 reasons why it really matters:
1️⃣ Stronger Brand Identity. A messy digital presence erodes trust, a unified one - builds loyalty.
2️⃣ Better User Experience. An array of digital assets and platforms with a tailored approach but consistent across channels.
3️⃣ Agility & Adaptability. Easier embrace shifting algorithms and emerging platforms.
4️⃣ Smarter Decisions. Leverage data insights to boost engagement, conversions and loyalty.

💡 What’s your biggest challenge in managing multiple digital channels? Drop a comment! ⬇️

👉 Want expert insights? Check out our full guide on managing brand's digital assets:
https://buff.ly/42vbVgf

The Digital Asset Management Landscape In today’s hyper-connected world, digital assets are the backbone of enterprise success. From your website to your e-commerce platform and your social media channels, every digital touchpoint represents a crucial piece of your brand’s identity. These digita...

23/02/2025

𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗛𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟱🎯

At Jonny, we’ve always believed in "Testing Almighty" - but AI has taken A/B testing to a new level! Let's see how the game changes in 2025:

1. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘄𝗲𝗿: AI tools like Optimizely and VWO predict winning designs by analyzing user data and past campaign performance.
2. 𝗥𝗮𝗽𝗶𝗱 𝗶𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: platforms such as Google Optimize and Unbounce Smart Traffic test multiple variations simultaneously, delivering real-time results.
3. 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Hotjar or Crazy Egg can provide heatmaps and session recordings, helping businesses understand why users convert or don’t.

📊 Need some examples - here you go:

🔍E-commerce Boost: an online retailer increased its checkout conversions by 29% after VWO AI identified a hidden bottleneck in the payment flow.
🚀SaaS Growth: With Unbounce Smart Traffic, a SaaS company saw a 35% lift in sign-ups after AI optimized their headline and CTA placements.
🏀Lead Gen Win: At Jonny we’ve recently conducted AI SEO analysis and tested targeting and personalization variables for our client's PPC campaign. Take a look at how the performance improved after implementing AI-driven recommendations!

Imagine having no more guessing. Just 𝚑̶𝚊̶𝚛̶𝚍̶𝚎̶𝚛̶, better, faster, stronger landing pages.

Ready to see what AI-driven A/B testing can do for your business?

20/02/2025

𝗗𝗜𝗬 𝘃𝘀. 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗪𝗵𝗶𝗰𝗵 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗶𝘀 𝗥𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Today in the blue corner, the DIY landing page; in the red corner, the professionally designed one. 🤼‍♂️

𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 “𝗟𝗲𝗴𝗼” comes with some appealing perks:
• Quick and easy to create
• Requires minimal technical skills
• Accessible to anyone

If your goal is to share general content or a survey, a DIY landing page might be an excellent, cost-effective solution.

But when the stakes are higher - generating leads, driving sales, or representing your brand professionally - 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲 shines🚀:
• 𝗕𝗿𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Showcase your vision, values, and message precisely.
• 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Incorporate tracking, analytics, traffic segmentation.
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁: Get your page built with marketing psychology, driving conversions and engagement.

When investing in promotion, consider a tool that maximizes your efforts in standing out, building trust, and achieving measurable results in a competitive landscape.

Which corner are you rooting for? 🥊 Let’s discuss!