Woobi

Woobi Advertising That's Got Game! We make in-game advertising and brands a part of the fun.

Woobi is a global leader in ad-funded monetization in the fields of online, mobile, and social games. Woobi's wide-ranging advertising solutions are based on its unique groundbreaking DMA(TM) (Dynamic Mindset Advertising) technology, which focuses primarily on identifying the exact right mindset within each user’s gameplay, to display the right ad content. Based on a combination between user-profi

ling, machine-learning identification and real-time optimization as per user preferences and mindset within the game, Woobi’s DMA technology offers unparalleled user-focused in-game advertising solutions. Woobi’s expertise in serving the most relevant ad content at key max-engagement moments within gameplay, per user, per game – introduces developers to significantly greater game-enhancing monetization possibilities, and advertisers to significantly improved brand exposure – all aimed at improving and intensifying the user’s gameplay.

22/05/2019
   "We are so honored and proud to be shortlisted for our third consecutive Digiday award, and I would like to thank the...
24/04/2018

"We are so honored and proud to be shortlisted for our third consecutive Digiday award, and I would like to thank the hard-working team at Woobi for making this happen!" (Chaya Soggot, CEO). Check out the link for the full announcement:

TEL AVIV, Israel, April 23, 2018 /PRNewswire/ --The Award recognizes companies working to modernize European...

Meet the Woobi Team at MWC!
19/02/2018

Meet the Woobi Team at MWC!

2018 Mobile Advertising Landscape.
15/02/2018

2018 Mobile Advertising Landscape.

Happy New Year!!!
31/12/2017

Happy New Year!!!

23/11/2017
"Audiences are clearly spending quite a bit of time in mobile applications, with an average of three hours per day. Of t...
28/09/2017

"Audiences are clearly spending quite a bit of time in mobile applications, with an average of three hours per day. Of that, on one day this summer, the average Pokémon Go player spent 33 minutes compared to 22 minutes on Facebook and 18 minutes on Snapchat. This statistic is not a Pokémon-only anomaly. Consumer time spent in gaming apps is sizable, representing a total of 15 percent according to Flurry. In fact, the average time spent in the popular app Game of War was measured at over two hours daily and users spent over 43 minutes per day playing Candy Crush. Importantly, users who spend time in games are more receptive to ads: according to Woobi, 66 percent of respondents want more opportunities to earn game rewards through ads".

Mobile gaming in 2016 forever changed the way people use their smartphones. The reinvention of two different children’s media franchises.

"Movers & Shakers" - best category on Mobbo's "the state of mobile monetization" research!
27/09/2017

"Movers & Shakers" - best category on Mobbo's "the state of mobile monetization" research!

Dmexco 2017 – Amazing presence, non-stop action, incredible traction!
17/09/2017

Dmexco 2017 – Amazing presence, non-stop action, incredible traction!

Heading out to Dmexco? Join the Woobi team and learn how Woobi's programmatic in-game video ad platform can help you uti...
03/08/2017

Heading out to Dmexco? Join the Woobi team and learn how Woobi's programmatic in-game video ad platform can help you utilize global reach, unique in-game placements and auto targeting and optimization to hit those viewability and performance KPIs at scale!

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Tel Aviv

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