
16/10/2025
YouTuber Dhruv Rathee recently sparked a firestorm online by challenging Shah Rukh Khan's endorsement of pan masala, pointing out that with an estimated net worth of 12,400 crore he could earn ₹800 crore a year just from interest so why promote a product tied to health risks..?
His video, where he bluntly asked if Khan really needs ₹100-200 crore deals, has ignited fierce debate around celebrity responsibility, public health, and the boundaries of endorsement.