03/09/2026
01 — Pictorial Mark
Pictorial Mark: Let the symbol speak.
A visual symbol can make a brand instantly recognizable without using its name. Simple, distinctive and easy to remember.
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02 — Lettermark
Lettermark: Turn initials into identity.
Lettermarks use initials or abbreviations to create a clean and memorable brand identity, especially for longer business names.
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03 — Wordmark
Wordmark: When the name becomes the logo.
A carefully designed typeface can turn a brand name into a distinctive visual identity that people remember.
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04 — Combination Mark
Combination Mark: Two elements. One identity.
By combining a symbol with a wordmark, brands get a flexible identity that can adapt across different platforms and applications.
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05 — Emblem
Emblem: Built to feel timeless.
Emblem logos combine text and visual elements within a badge or seal, creating a strong sense of heritage, trust and authority.
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06 — Abstract Mark
Abstract Mark: Make an idea visual.
Abstract logos use unique shapes and concepts to communicate a brand without representing something literally, giving the identity a distinctive character.
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07 — Mascot
Mascot: Put a personality behind the brand.
A well-designed character can make a brand more approachable, memorable and emotionally recognizable across different touchpoints.
