3sixteen films

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3sixteen films Some days you eat the dog. And some days the dog eats you. 3:16 films is a Bengaluru based production house striving to add value to the Indian content industry.

Founded initially as an ad film production outfit the company is now focusing on creating interesting and differentiated content properties.

07/03/2025

Tenali Double Horse is a rare client whose understanding of good strategy and appreciation for good creative is unlike any I’ve had the pleasure of working with. Thanks in significant part I’m sure to the wonderful agency that handles the account - TheSuits.

Honoured and privileged to be their filmmaker of choice for a couple of years now.

Grateful to my young and talented crew for helping me bring this simple idea to life. And of course to the lovely cast.

Many brands advertise for Women’s Day. Hope the creative works for the client. Over 5 million views on YouTube so far suggest that it just might.

Brand: Tenali Double Horse
Agency: The Suits
Production house: 3sixteen films
Creative Director: Anbu Balachandran
Brand Manager: Abhirami Kasavuraju
Director: Sendil Kumar
DoP: Rohit Kumar
AD: Sumit Dubey
Line Producer: Perfecto productions
Art: Sathya
Costume Stylist: Elakya Sukumar
Models: Ravi Sitaram, Sameer Gupta, Ashwini Rao (Judges), Lakshyaraj Rathore (Husband), Dhriti Shettar (Child), Aishwarya Dinesh (Wife)
Casting Director: Saranya Kalathur
Editor/Vfx: Tamilarasan
Colorist: Kabir Nagrani
Sound engineer: Eric James

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