
08/10/2020
"There’s a clear paradigm shift from previous years in terms of the kind of brands this year’s IPL has attracted"
ITW MD & Co-founder, Mr Bhairav Shanth tells Forbes India on the emergence, growth and the influence Start-Up brands have had in the IPL:
Two-thirds of the companies sponsoring the IPL this year are startups. Does it make economic sense for a bleeding business to do so?