Crafting Genius

Crafting Genius Brand Communication and Digital Marketing agency.

Crafting Genius is an intelligent marketing, design and branding agency focused on creative marketing that delivers results. We are passionate about turning efficient businesses into unforgettable brands while ensuring that we make a strategic impact to boost your bottom-line. We offer web design, graphic design, web development, brand strategy, digital marketing, sales enablement and content solutions to growth-oriented businesses.

Remembering a Legend: Sergio Giorgio Armani (1934–2025)The world has lost a true icon. Giorgio Armani, the visionary des...
05/09/2025

Remembering a Legend: Sergio Giorgio Armani (1934–2025)

The world has lost a true icon. Giorgio Armani, the visionary designer who redefined elegance and transformed fashion, passed away peacefully at the age of 91. Known as “Re Giorgio,” he built an empire that epitomized timeless style and sophistication.

From his minimalist designs to his strategic brand expansions, Armani’s influence is immeasurable. His legacy lives on through his creations and the indelible mark he left on the fashion industry.

Freedom is not just a date; it is the courage to be bold, authentic, and unforgettable. ••
15/08/2025

Freedom is not just a date; it is the courage to be bold, authentic, and unforgettable.
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The Lububu Loophole: How Resellers are Winning the Doll WarsThe toy aisle has a new monarch, and it’s not a princess in ...
30/06/2025

The Lububu Loophole: How Resellers are Winning the Doll Wars

The toy aisle has a new monarch, and it’s not a princess in a pink dress. Enter the Lububu, the “scary-cute” rabbit-eared creature that has sparked a global frenzy, leaving retailers in the dust as savvy resellers cash in on the craze.
Forget fighting for the last doll on the shelf; the real battle for Lububus is happening online, in a booming secondary market where prices are soaring to astronomical heights.

These quirky collectibles, the brainchild of Hong Kong artist Kasing Lung and popularized by toy giant Pop Mart, have transcended their status as mere playthings. They are now a fashion statement, a status symbol, and for some, a lucrative investment.

The phenomenon is fueled by a perfect storm of clever marketing and internet hype. The “blind box” sales model, where the specific doll inside remains a mystery until purchase, creates an addictive, lottery-like thrill. This, coupled with celebrity endorsements from the likes of Blackpink’s Lisa, has catapulted the Lububu from a niche collectible to a mainstream obsession.

The insatiable demand has created a golden opportunity for resellers. Armed with bots to sn**ch up online releases and a willingness to brave long queues for in-store drops, these individuals are creating a market where they, not the original retailers, dictate the price. It’s a classic case of supply and demand, with some rare Lububu editions fetching hundreds, and in some cases, thousands of dollars—a staggering markup from their modest retail price.

This new retail reality has sparked a heated debate. Are resellers simply enterprising entrepreneurs capitalizing on a trend, or are they opportunists exploiting the passion of genuine collectors? Whatever your stance, one thing is clear: the Lububu craze has rewritten the rules of the collectibles game. As long as the demand continues to outstrip the supply, the resellers will continue to reign supreme, leaving traditional retailers to wonder how they lost control of their own monster hit.
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Sales Folks at 3 AM: Selling dreams instead of sleeping on them.It’s the weekend!Relax…
14/06/2025

Sales Folks at 3 AM: Selling dreams instead of sleeping on them.

It’s the weekend!Relax…

Want to measure your brand’s true impact on Instagram?Discover how sentiment, mentions, and Share of Voice reveal the re...
13/06/2025

Want to measure your brand’s true impact on Instagram?Discover how sentiment, mentions, and Share of Voice reveal the real story behind your growth.Swipe through to unlock the metrics that matter in 2025!

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From one store to 200—and still sparkling strong! GIVA’s journey of elegance and innovation continues to shine bright in...
12/06/2025

From one store to 200—and still sparkling strong! GIVA’s journey of elegance and innovation continues to shine bright in Bengaluru and beyond. Here’s to redefining fine jewellery for every occasion!

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From viral tattoo to marketing genius-see how Disha Patani’s “PD” moment became a branding case study. Swipe for the sec...
06/05/2025

From viral tattoo to marketing genius-see how Disha Patani’s “PD” moment became a branding case study. Swipe for the secrets behind the buzz!

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We’re the one for you!😄••
14/02/2025

We’re the one for you!😄
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Here are days for the week! Save and plan your content calendar. Follow us for more such content!•••
18/11/2024

Here are days for the week! Save and plan your content calendar. Follow us for more such content!
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Brands took center stage at Diljit Dosanjh’s Dil-lumati Tour, adding their own twist to the concert experience. From qui...
17/11/2024

Brands took center stage at Diljit Dosanjh’s Dil-lumati Tour, adding their own twist to the concert experience. From quirky mascots to witty puns, here’s how some of your favourite brands joined in on the fun!

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ಕನ್ನಡ ರಾಜ್ಯೋತ್ಸವ ಶುಭಾಶಯಗಳು•• 💛❤️
01/11/2024

ಕನ್ನಡ ರಾಜ್ಯೋತ್ಸವ ಶುಭಾಶಯಗಳು
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May your brand hit a digital jackpot this Diwali!••• ✨
31/10/2024

May your brand hit a digital jackpot this Diwali!
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Address

#306, 3rd Floor, Sophia’s Choice Building, St. Marks Road
Bangalore
560025

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm

Telephone

+919606123454

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Crafting Genius is a result-driven marketing, design and branding agency based out of Bangalore, India. We are passionate about turning efficient businesses into unforgettable brands while ensuring that we make a strategic impact to boost your bottom-line. We offer web design, graphic design, web development, brand strategy, digital marketing, sales enablement and content solutions to growth-oriented businesses.