Digital Analytics Industry Association

21/03/2014

Check out the new Analytics course by Google - Google Analytics Platform Principles. Register now! It takes only 2-3 hours to complete the course and get your certificate. And it's FREE!

PS - Hurry as you can obtain a certificate only till the 27th of March!

Improve your Analytics skills with free online courses from Google.

24/12/2013

http://www.clickz.com/clickz/column/2281431/3-questions-to-ask-your-new-digital-analytics-team-member

Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.

19/12/2013

Google doing brand advertising with youtube

http://www.digitalanalyticsjournal.com/google-seeks-brand-advertising-billions-with-youtube/

Google recently re-organized its ad business into two groups - one focusing on brands, where it sees huge growth potential, and the other on performance ads,

17/12/2013

Come to Adobe Summit EMEA and discover how to thrive as a marketer in a world where everything is digital. May 14-15, 2014, London ExCeL.

16/12/2013

http://www.predictiveanalyticsworld.com/sanfrancisco/register.php?utm_medium=social&utm_campaign=sf2014&utm_source=FB&utm_content=seb-ending-12-5-13

Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners. This conference delivers case studies, expertise and resources over a range of business applications of predictive analytics. No matter what your role in or relatio...

26/11/2013

Analytics 1.0—the era of “business intelligence.” What we are here calling Analytics 1.0 was a time of real progress in gaining an objective, deep understanding of important business phenomena and giving managers the fact-based comprehension to go beyond intuition when making decisions. For the first time, data about production processes, sales, customer interactions, and more were recorded, aggregated, and analyzed.

http://hbr.org/2013/12/analytics-30/ar/1

Those who study “data smart” companies believe that we’ve already lived through two eras in the use of analytics—we might think of them as “before big data” and “after big data”—and are entering a third. It is characterized by a far-reaching resolve to apply powerful data gathering and analysis not…

14/11/2013

Invitation to the Text Analytics Summit

12th Annual Text Analytics Summit West 2013
(December 3-4, San Francisco), the conference fully devoted to best practice text analytics.

There are some really strong, business focused sessions on offer this year. Attend to:

· Learn how text analytics can help you understand your customer better with Microsoft, Bank of America, Groupon, and Home Depot.
· Understand how PayPal, Bloomberg and Nokia integrate big structured and unstructured data sets for deeper insights.
· Get advice from ISO and American Airlines on evaluating vendor solutions and making the business case.

Learn more about the conference here: http://textanalyticsnews.com/west/conference-event-brochure.php



Check our linkedin group: http://www.linkedin.com/groups/Digital-Analytics-Industry-Association-DAIA-4982987?trk=my_groups-b-grp-v

Two-day Text Analytics Conference to teach you how to use text analytics to leverage new and profitable business opportunities.

08/11/2013

In today's post, we have great article for you about the pros and cons of the recent shift from Google: 100% (Not Provided). http://bit.ly/1b9UwIY

31/05/2013

Google Analytics streamlines goals: http://sewat.ch/135L2d6

13/05/2013

CohortAnalysis.com provides a detailed explanation of cohort analysis, examples of how cohort analysis is used in busines, interactive cohort analysis charts, and links to helpful resources.

13/05/2013

What is Lean?
"The core idea is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources." - by lean.org

Share if you find another definition..

10/05/2013

http://blog.crazyegg.com/2013/03/25/build-google-analytics-dashboard/

Want to create your own custom Google Analytics dashboard. Sharon Hurley Hall walks you through the process.

03/05/2013

How to hire the right talent to overcome big data project failures.

02/05/2013

http://simplymeasured.com/blog/2013/04/26/keyword-targeted-ads-how-to-stand-out-with-social-analytics/

Last week, Twitter announced the new ability for advertisers to target keywords within timelines. This presents some exciting possibilities for advertisers,

01/05/2013

Find a great list of analytics companies -- KPO firms, Banking and Retail, IT firms, Consulting firms, Captive centers, Mobile Service provider, Online Portals, Indian Retail stores, Clinical Research

http://digitalanalyticsindia.org/top-analytics-companies-to-work-for-in-india/

Here is a brief list of top analytics companies to work for in India. Watch out this space as we will be updating the contact information, company profile, tools used and career opportunities for fres

01/05/2013

*The World's First TV Commercial*

It was aired at 2:29 PM on July 1 1941. It was a ten second spot aired on NBC, prior to a baseball game.

It cost Bulova $9. :)

Pretty amazing. http://www.youtube.com/watch?v=8JenAyMmZ68


via Avinash Kaushik

The first television advertisement was broadcast in the United States at 2:29 p.m. on July 1, 1941. NBC affiliate WNBT aired this 10 second spot before a bas...

01/05/2013

8 Silly Data Things Marketing People Believe That Get Them Fired.

That's the ambitious title of my latest blog post: http://goo.gl/pnrIy

Eight simple things that present an insanely complex challenge for Marketers to figure out, no matter how obvious they might seem to be.

The post collects the "why" around each challenge, the "what" in terms of alternatives and presents "how" you can evolve and become rich, famous and earn your mom's love.

As is always the case on Occam's Razor, we have a lot of fun learning. Checkout the post, http://goo.gl/pnrIy, and share your own experiences and insights via comments there.

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.