03/10/2025
'We gave it everything in
Chennai but...': Startup
relocates to Bengaluru,
founder explains 'why'
Chennai-based agritech startup Fragaria is
shifting its headquarters to Bengaluru,
founder Harish Varadharajan announced in a
widely shared post on Linkedln and X.
The move comes as part of the company's
strategy to tap into better market
opportunities, favourable agriculture policies,
and Bengaluru's thriving startup ecosystem.
Varadharajan explained that while Chennai
has been home to Fragaria's journey in
building a global product and successfully
cultivating strawberries under challenging
conditions, several factors made relocating to
Bengaluru necessary.
"In Chennai, we gave it our all, building a
global product and cultivating strawberries
against all odds. But the climate, market
access, supportive agriculture laws, expat
livability, and Bengaluru's thriving startup
ecosystem have made the move inevitable," he
wrote.
