03/11/2025
On September 19, at the 9th Rendanheyi Model Leadership Forum, Mr. Li Huagang, Chairman and President of Haier Smart Home, stated that in an era dominated by users, widespread AI adoption, and ecological co-creation, Haier Smart Home is evolving into an ecosystem-based enterprise. He presented a series of achievements made by Haier Smart Home in the smart living segment and shared the company's exploration and practice in developing its smart home interactive engine.
During his speech, he used the "Lazy Person Washing Machine" as an example to illustrate how Haier rapidly transforms user needs into product solutions and continuously iterates and upgrades them.
Product Evolution: From a Single Washing Machine to a Product Family, Then to a Complete Series
The birth of the "Lazy Person Wash" started from continuous interaction with users.
In July last year, a user posted on a platform asking Haier: "Can you make a washing machine that separately washes underwear, outerwear, and socks at the same time?" Quickly, Haier engineers provided a design prototype. Starting in September, based on suggestions from over 10,000 netizens, the product underwent multiple optimizations and finally received unanimous approval from netizens in November.
Furthermore, this washing machine did not follow the traditional naming conventions; instead, adopting a netizen's suggestion, it was named the "Lazy Person Washing Machine."
The story of the "Lazy Person Wash" didn't end there. Another user asked if it could handle shoes, underwear, outerwear, and socks all at once. In response, Haier launched the "Lazy Person Clothes & Shoes Washer," and later iterated with the "Lazy Person Wash" drying combo, meeting different user needs for various scenarios and price points. Thus, "Lazy Person Wash" evolved from a single product into "a product family."
Subsequently, the "Lazy Person" concept was quickly replicated by Haier across its entire product line, including refrigerators, air conditioners, kitchen appliances, and water heaters. This strategically catered to the evolving user demand from "not wanting to do laundry" to "not wanting
