09/12/2024
If You’re a Business Owner or Coach, You Must Know These Key Insights:
Meta’s recent study sheds light on the latest trends shaping India’s shopping habits. Here’s what you need to know to stay ahead:
✅ Quick Commerce is Booming:
9 out of 10 people are aware of Quick Commerce Services, and half of them have used it in the last week. This shows how Quick Commerce is becoming a part of daily life.
While grocery and personal care products dominate, niche categories like hair care, skincare, and wellness are gaining traction.
✅ Meta Platforms Are Essential for Brand Discovery:
87% of Gen Z and Millennials discover new brands on Instagram and Facebook. If your business isn’t visible here, you’re missing out on massive opportunities.
What This Means for You as a Business Owner:
🔑 Gen Z is the driving force behind online shopping growth, often influenced by social media and influencers. Did you know 35% of Gen Z buy products recommended by influencers?
💰 Spending on Quick Commerce is rising, with 57% of users reporting increased usage.
📱 Instagram leads in product discovery, with 66% of Gen Z finding new products there first.
Pro Tip:
In 2025, prioritize Meta platforms for brand discovery and reach campaigns. Focus on creating ads that:
Speak to speed, affordability, and convenience—all top priorities for Gen Z.
Showcase the benefits of your products and services in a way that’s easy to understand and act upon.
Let Meta platforms help your business grow by connecting you with the right audience at the right time!
