Shilpa Ahuja

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Shilpa Ahuja

ShilpaAhuja.com was founded in January 2014 and continues to be one of India’s most-read digital fashion magazines. Find out more about us here!

We publish news, solid research-based fashion trend forecasting, opinionated pieces, runway reviews and relatable style advice. ShilpaAhuja.com is a fashion blog that strives to inspire confidence through fashion and lifestyle. We simplify runway trends into quick and easy styling tips. We believe that everyone has the right to feel happy and confident about their style. That fashion should not be

a dictatorship bound by strict rules; fashion should be a democracy where everyone has the “right to style” and not be judged. That’s why we publish unbiased fashion reviews, style-guides (not rules), and fashion basics that help you form your own opinion. So be inspired with ShilpaAhuja.com and create your personal style! Read commentary on runway fashion, creative arts, culture, travel destinations, Ask Shilpa your style-related questions and laugh with our comic, Audrey O. http://shilpaahuja.com/about/

31/08/2025

Thoxt: a place to discover and share ideas, opinions, and experiences for independent thinkers.
Grow your audience, collaborate with your friends, automate the mundane parts of writing, get insights about your work and find new topic suggestions.
On Thoxt, writers and readers are the main characters and AI is a tool.
https://thoxt.com

24/06/2025

The future of how we think is influenced by the tools we use to write and share. So the Thoxt editing tool was designed to feel futuristic. Our automated tools cut hours of editing and publishing time, so anyone can just think of new ideas and post at the speed of thought. Thank you Ananya Chopra for helping me tell my story… (link in bio)

09/04/2025

New article on Thoxt.com: Content Utopia or Dystopia? Why Does It Feel Like We’ve Seen It All?
New action comedy with Chris-who-remembers-his-last-name-anymore? Already know how it ends. Romantic comedy? Seen it, lived it, dated it. The latest influencer vlog? I stopped writing these bland scripts in my own influencer days.

I wasn’t looking for a masterpiece. I was just looking for something to kill my time - a movie, a show, a video that didn’t feel like a rehashed version of something I’d already consumed, rebranded with a shiny new algorithm-approved title.

It never came. Full article link in bio

03/04/2025

It’s absolutely wild to see people I’ve never spoken to publish articles and videos on Thoxt and create their drafts and use your product for what you intended it to be used for. Some of them have used it for over 3 hours in a day. This is the best type of validation an entrepreneur needs, especially when it’s not even been 2 months since we launched, when we haven’t spent even a rupee on marketing. Product truly is the first P of marketing.

“A 100%,” one of our users told me last month when I asked her if she found Thoxt useful. “Making a blog is too much work, and here, posting is so easy.”
“Do you have any suggestions for improvement?” I asked one of our interns yesterday. “No, it seems fine,” she said!

Building a consumer product is crazy stressful, months and years of extreme hard unpaid work just to get your product in front of the users. Most days I just keep wondering whether my gut feeling about the vision is right, whether people will find it useful and even if I do everything right, whether they’ll still use it. “Chances of this working are very low,” are some of the things friends have told us to discourage us from taking this big risk, and also, “You’ll feel disheartened if it doesn’t work,” and what I think is, “I’ll feel way more disheartened if I didn’t give it my best try.”
https://thoxt.com/

30/03/2025

My New article on Thoxt: The Age of Sensory Overload: How Our Hyper-Stimulated World Is Rewiring Our Brains - As we navigate this hyper-stimulated era, we must ask ourselves: Are we truly consuming information, or is information consuming us? Link in bio

20/03/2025

So much to read and so much to share: hey friends. Please visit our new platform Thoxt.com for so many fun new articles, news and more, find new authors and support bloggers and even post your own work! Thank you 🙏🏼

26/01/2025

Say hello to the new way of publishing. Thoxt is for writers, bloggers, journalists, anyone who wants to publish, collaborate,engage. With built in content analysis and SEO tools, you can edit and collaborate with your editor right within Thoxt. Connect with your readers, discover what your friends are reading. Yes. It’s the new era of writing and reading. Bye bye site maintenance, SEO and domain/ server costs. publish now.

14/09/2024

Writing is a way to not just express our ideas, but also to organize them, and even generate new ideas. We think of new things and we tend to think more clearly while writing. While many videos tend to ramble on about topics and sometimes misinformation, people don’t take them seriously. But the written word has power. Because it can be, and is expected to be, edited. Read the full article (link in bio).

16/01/2024

Does a woman’s sexual freedom equate to romantic powerlessness? This month’s cover story:
Modern woman: Caught in the dichotomy between being sexually uber-cool and expecting old-school romance…

In the age of social media, it’s cool for women to be sexually aware and active, but uncool for them to talk about, or expect, the future of a relationship. Has sexual freedom really empowered women, or has it made women actually lose their power in relationships?
Swipe right on Shilpa’s spicy take: Gen-Z’s tangled love lives! Are they trailblazers of sexual freedom or just craving for old-school love?
Link in bio

08/01/2024

Checked out our Jan'24 issue yet?
Redefining Romance: Intimacy & Autonomy in the Digital Age
https://shilpaahuja.com/january-2024-issue/
Cover team & work on Instagram:
Photo: Irina (); Model: Polina Borodacheva (.mishina_); Style: Liza Logvina (); Makeup + Hair: Marina ()

Letter from the Editor:
Hey SlubTeam,

In the early dawn of the 21st century, a new generation of women finds itself navigating the complex intersection of sexual liberation and romantic fulfillment. So this month's cover story explores the intricate dance between autonomy and intimacy in today's dating landscape.

Much like their predecessors in the 1970s, today's young women are raised in an era where sexual freedom is often celebrated as a hallmark of empowerment. However, beneath the surface of swipe-right culture and casual hook-ups, a deeper question persists: does the promise of liberation come at the cost of genuine connection and emotional security?

Drawing from a chorus of voices, the piece examines how Gen-Z is redefining what it means to be free, in love, and in control. As they step into their sexual identities with unprecedented openness, they also grapple with the paradoxes of a world where choice does not always equate to power. Through this piece, we discuss the hopes, fears, and aspirations of a generation determined to rewrite the rules of romance.

I'd love for this issue to be an introspection, on what empowerment truly means to you, and a discussion between you and me, so chime in with your thoughts in comments or on socials!

Shilpa Ahuja

06/01/2024

Master the art of flirting with 141 hot compliments for guys. From funny to sweet and sultry, find the perfect words to intrigue.

Link in bio

01/01/2024

Pose less, play more... that's the motto for 2024. As social media controls more and more of our lives, the lines between what we show vs actually want to do with our time blur. The lines between the content we are forced to see vs what we actually choose to see blur too, whether we realize or not. Whether you're using social media for fun, work or simply trying to promote your hobby, there's a pressure on more and more of us to curate more and more of our "personal brand" and to post more frequently. Experiences, travels, fashion, friends, food, it seems that more and more of our lives keep being dictated by what looks good to others, rather than what feels good to us. So let's take a moment to think what we'd be doing today that we'd want to be doing for the rest of the year, if there were no social media.

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Shilpa Ahuja: Reporting the future of fashion.

ShilpaAhuja.com is one of India’s most-read digital fashion magazines, with a focus on inspiring confidence through fashion and lifestyle. We are a new age media channel for the modern millennial woman, your source of up-to-date news, solid research-based fashion trend forecasting, opinionated pieces, runway reviews and relatable style advice. Shilpa Ahuja is the best friend every woman needs, simplifying runway trends into quick and easy styling tips, making sure you always step outside looking great and feeling awesome!

Our website also includes a fashion trend consultancy and SlubShop, world’s first purely trend-based online fashion store. We have a team of 7, over 250,000 social media followers and over 150,000 organic monthly unique visitors who are spread in over 150 countries.

We believe that everyone has the right to feel happy and confident about their style. Confidence can be the key to positivity and self-awareness, which in turns makes one happy from within. We believe that fashion should not be a dictatorship bound by strict rules; fashion should be a democracy where everyone has the “right to style” and not be judged. That’s why we publish unbiased fashion reviews, style-guides (not rules), and fashion basics that help you form your own opinion. Read more about us here.