BL On Campus

31/10/2022

CXOs have skin in the game. At the top, the demands are intense and the stakes high. That is a lot of pressure, no doubt. But it does not mean you have to stop aspiring to become one. You may just want to get good at it. What if you could be in the shoes of a CXO for a day?

CXOs have skin in the game. At the top, the demands are intense and the stakes high. If a CXO falters, the whole organisation crumbles. That is a lot of pressure, no doubt. But that does not mean you have to stop aspiring to become one. You may just want to get really good at it.

31/10/2022

As a marketer, if you’re not looking at small businesses and D2C brands that are selling on social media, maybe you should be. Social commerce is on the rise, and so are a new breed of marketers, writes Shubho Sengupta.
The Hindu Business Line

ONDC and social commerce is a game changer for small businesses and D2C brands, especially in tier 2 and 3 cities

31/10/2022

Social selling is one of the hottest trends in retail. Digital gadfly
Shubho Sengupta speaks Monica Jasuja about the power of 5G, how open network e-commerce platforms benefit small biz, and what marketers can do to help. The Hindu Business Line

Social selling — where one leverages personal relationships and networks to drive growth — is not new to India. Replicated digitally, it is called social commerce, and the 5G-enabled smartphone pe*******on has given it the much-needed impetus.

26/08/2022

BLoC Case Contest | Come up with a winning growth strategy to put one of the oldest retail chains in India, Vishal Mart, back on the top shelf. Top three teams stand to win HIDESIGN gift vouchers worth ₹25k. IBS India

Come up with a winning growth strategy to put Vishal Mart back on the top shelf

23/08/2022

IIM Kozhikode's case study traces the history of the TVS group, the genesis of the troubles, the split of the family arrangement and the potential problems that could arise due to the use of the TVS brand name. The Hindu Business Line

Tracing the history of TVS group, the genesis of troubles, and the potential problems because of the use of TVS brand name 

03/08/2022

While some are relishing Nancy Pelosi's visit calling it "brave" and a "sign of solidarity"; others are afraid it might "provoke a war." In his latest column, Rajkamal Rao discusses the consequences of China's saber-rattling.
The Hindu Business Line

China sabre-ratlling will result in unfortunate collateral damage on vulnerable countries

03/08/2022

More than 20 people are competing for one seat in India. These seats are spread across 322 government and 290 private colleges. So, what do the ones who do not score enough do? A fraction of them go , writes Parvathi Benu.
The Hindu Business Line

Less than 5 per cent of medical aspirants get to be a doctor in India

03/08/2022

Should one poach top talent or make do with willing job-seekers? Most companies try to hire within tight budgets and less time, but pay the price in the long term. Kamal Karanth discusses the hirer's dilemma in his latest column.
The Hindu Business Line

Most companies try to hire within tight budgets and less time, but pay the price for this approach in the long term

03/08/2022

Post-Covid­, employment numbers of graduates have increased, says Vidya Yeravdekar, the Principal Director of Symbiosis Society, in this interview with Radheshyam Jadhav. Symbiosis International Deemed University
The Hindu Business Line

Kicks off BTech in computer science at Nagpur campus too

16/05/2022

Here's a fun way to start your Monday morning: Take a quiz and test your knowledge of the latest business happenings. Curated by V V Ramanan: https://bloncampus.thehindubusinessline.com/quiz/bizwiz-85/article64807290.ece

12/04/2022

Firms are working harder than ever to attract and retain top-shelf talent. Candidates have more leverage to negotiate better compensation, more flexibility, and overall benefits, writes P Sankaran of HirePro.
The Hindu Business Line

Campus placements are in full swing and employers are relying on more than academic records for hiring

12/04/2022

Universities will have to invest heavily in building a technology backbone to offer hybrid and distance modes of learning, says Pardha Sardhi Varma, VC of the Guntur-based KL University, in an interview with KV Kurmanath.
The Hindu Business Line

Academic bodies need to invest heavily in a tech backbone