12/11/2025
BaitBird Strengthens Its Performance Digital Marketing Edge at Meta’s APEX Regional Workshop in Coimbatore.
As a Digital Marketing Agency committed to delivering performance-driven results, BaitBird participated in Meta’s Ads Partner Excellence (APEX) Program Regional Workshop held on 29th October 2025 at Welcomhotel by ITC Hotels, Coimbatore. Our Digital Marketing Consultant, Sakigokul represented the team at this high-impact session.
The workshop focused on performance-led advertising, highlighting:
1. CTWA campaigns for faster conversions
2. Using Tags and Labels to streamline lead management
3. The rising influence of Reels and vertical video ads for brand storytelling
Meta also shared key updates on ad rejection policies, audience sizing and machine learning–driven targeting, along with best practices for campaign durations and optimizing Away Messages and Quick Replies to enhance user engagement.
At BaitBird, we continuously align with global advertising best practices to craft smarter, data-backed and conversion-driven campaigns for our clients — ensuring they stay ahead of the curve in every click, view, and conversion.