23/05/2025
The Birla Opus Paints ad, "Duniya Ko Rang Do," opens in a monochrome world, where a young boy discovers he can bring colour to his surroundings with just a touch. Despite his mother’s concerns about societal reactions, he continues his journey, spreading joy and vibrancy, beautifully reflecting the brand’s philosophy of “making life beautiful.
The ad celebrates colour as a transformative force, using high-definition 3D animation and a child’s innocent perspective to craft an emotional, imaginative story. Visually striking and symbolically rich, the ad helps position Birla Opus as a creative, modern, and purpose-driven brand.
Launched through a 360-degree marketing strategy, including TV, digital platforms, print, and out-of-home (OOH) media, the campaign aims for broad visibility and emotional engagement. Through this campaign, Birla Opus Paints effectively positions itself not just as a provider of high-quality paints but as a brand that champions positive change, emotional connection, and everyday inspiration.
The Disadvantage of this ad, It focuses on emotion and aesthetics but omits key product USPs such as durability, stain resistance, finish options, or eco-friendliness. This may leave potential buyers, especially those comparing brands, without clear reasons to choose Birla Opus over established competitors like Asian Paints or Berger.
The dreamy, child-centered narrative may connect emotionally, but it might not resonate with practical decision-makers such as contractors, architects, or homeowners who prioritize performance and reliability.
