Digital Marketer Faruk

Digital Marketer Faruk I Am Faruk Hossain Digital Marketer, SEO And Ads Expert.

✅আমরা যা শিখছি তা যদি আমাদের বিশ্বাসের উপর কোন প্রভাব ফেলতে না পারে, আমাদেরকে আল্লাহর কাছাকাছি নিয়ে যেতে না পারে, আমাদের...
10/10/2024

✅আমরা যা শিখছি তা যদি আমাদের বিশ্বাসের উপর কোন প্রভাব ফেলতে না পারে, আমাদেরকে আল্লাহর কাছাকাছি নিয়ে যেতে না পারে, আমাদের বিশ্বাসকে আরো মজবুত করতে না পারে, তাহলে এর অর্থ হচ্ছে আমাদের উদ্দেশ্যে কিংবা নিয়্যাতে ভুল আছে।






✅তুমি জীবনে কতবার হেরেছ তাতে কিছু যায় আসে না, কারণ তোমার একটি জেতা হল সমস্ত হারের যোগ্য জবাব I
03/10/2024

✅তুমি জীবনে কতবার হেরেছ তাতে কিছু যায় আসে না, কারণ তোমার একটি জেতা হল সমস্ত হারের যোগ্য জবাব I





✅How do you run split tests to optimize campaigns?Running split tests (also known as A/B tests) in Facebook Ads is essen...
28/09/2024

✅How do you run split tests to optimize campaigns?

Running split tests (also known as A/B tests) in Facebook Ads is essential for optimizing your campaigns and improving performance. Split testing helps you compare different versions of your ads to see which one performs better. Here's a step-by-step guide to running effective split tests in Facebook:

1. Define Your Objective
Choose a specific goal for the test. For example, do you want to increase click-through rate (CTR), conversions, or lower your cost per acquisition (CPA)? Defining the objective will help you measure the effectiveness of the variations.
Facebook offers various objectives such as Brand Awareness, Conversions, Traffic, or Lead Generation. Your testing should align with your overall campaign goal.
2. Identify Variables to Test
You can test one or more of the following variables, but it's best to test one variable at a time to get clear results:

Audience: Target different audience segments (e.g., age groups, locations, interests).
Creative: Test different ad images, videos, or text.
Placements: Test whether your ads perform better on Facebook News Feed, Instagram, Audience Network, or Messenger.
Ad Copy: Test variations of headlines, descriptions, and call-to-action buttons.
Bidding Strategies: Compare different bidding options (e.g., Lowest Cost vs. Target Cost).
Ad Formats: Try different formats such as carousel ads vs. single image or video ads.
Landing Pages: Test different landing pages to see which one converts better.
3. Set Up a Split Test in Facebook Ads Manager
Go to Facebook Ads Manager and click Create to set up a new campaign.
Choose the campaign objective you want to test (e.g., conversions, traffic).
In the Campaign Setup, toggle on the A/B Test option. Facebook allows you to create a split test with a single click.
Choose Your Variable: Facebook will ask you which variable you want to test (audience, delivery optimization, placements, or creative). Select the one you want to test.
Alternatively:

You can also set up multiple ad sets manually within the same campaign to run your split test. You will need to duplicate the ad set and make variations in each one.
4. Create Your Variations
For example, if you're testing ad creatives, you will create two or more versions of your ad with different images, videos, or text.

Ad Set A: This could be your control ad (the one you're currently using).
Ad Set B: The variation (a new version with a different image or headline).
5. Budget Allocation
Facebook will automatically allocate the budget evenly across your variations. However, you can also choose to allocate more budget to one version if you feel it might perform better. Ensure you allocate enough budget to gather meaningful results.

6. Run the Test
Facebook will run your ads for a specified period (typically 3–14 days) or until it gathers enough data to declare a winner.
Make sure you give the test enough time to generate statistically significant results.
7. Analyze the Results
Once your split test is complete, Facebook will provide the results showing which ad performed better. Key metrics to look at include:

Cost per Result: Which variation gave you more results for a lower cost?
CTR: Which ad variation attracted more clicks?
Conversion Rate: Which version led to more conversions on your website or landing page?
Return on Ad Spend (ROAS): Which ad drove more revenue or ROI?
8. Implement Changes
Based on the winning variation, make adjustments to your future campaigns. For instance:








✅How to use YouTube ads effectively.1. Define Your ObjectivesBrand awareness: If you're focused on increasing exposure, ...
12/09/2024

✅How to use YouTube ads effectively.

1. Define Your Objectives
Brand awareness: If you're focused on increasing exposure, consider ads that build recognition.
Lead generation: For collecting leads, direct viewers to a landing page with a clear CTA (Call-to-Action).
Sales: Use ads with offers or product showcases to drive purchases.
Website traffic: Ads can lead to blog posts, product pages, or other parts of your website to increase engagement.

2. Choose the Right Ad Format
YouTube offers various ad formats tailored to different goals:
Skippable In-Stream Ads: Play before, during, or after videos. Viewers can skip after 5 seconds. Great for broad reach.
Non-Skippable In-Stream Ads: 15-20 second ads that viewers cannot skip. Use these for concise, impactful messaging.
Bumper Ads: 6-second non-skippable ads, good for building brand awareness.
Video Discovery Ads: Appear in YouTube search results or as a suggested video. Useful for capturing interest at the discovery stage.
Masthead Ads: A premium placement on YouTube’s homepage for major awareness campaigns.

3. Target Your Audience Precisely
Demographics: Target based on age, gender, location, income, etc.
Interests and Behavior: Use YouTube’s interest-based targeting to reach users interested in specific topics.
Keywords and Placements: Use relevant keywords and choose specific YouTube channels or videos where you want your ads to appear.
Custom Affinity Audiences: Build audiences based on people's interests, searches, and website visits.
Remarketing: Re-target people who have previously interacted with your brand on YouTube or elsewhere.

4. Create Engaging Content
Grab attention in the first 5 seconds: For skippable ads, capture interest immediately to keep people from skipping.
Storytelling: A compelling story connects emotionally and keeps viewers engaged.
Clear Call-to-Action (CTA): Whether it’s “Learn More,” “Shop Now,” or “Sign Up,” make your CTA prominent and actionable.
Test multiple ad creatives: Try different approaches (humor, testimonials, product demos) to see what resonates.

5. Optimize for Mobile
A large portion of YouTube’s audience watches on mobile, so ensure your video is optimized for smaller screens.
Use bold text, clear visuals, and consider vertical video formats where applicable.

6. Leverage YouTube Analytics
View metrics like views, clicks, and watch time to gauge engagement.
Track conversions: Use YouTube’s integration with Google Analytics and Google Ads to track conversions like purchases or sign-ups.
Monitor audience retention: See when people are dropping off your video to refine your future content.
A/B test different versions of your ad to see which performs better.

7. Budgeting and Bidding Strategy
CPV (Cost per View): Pay only when someone views your video or engages with your ad.
Maximize conversions: Use a smart bidding strategy focused on maximizing conversions if your goal is leads or sales.
Start small: Test with a smaller budget and scale once you see positive results.

8. Integrate with Other Campaigns
Align YouTube ads with broader campaigns running across other platforms (Google, Facebook, etc.) to maintain consistency and amplify reach.

9. Remarketing for Higher Conversions
Create remarketing lists for people who have watched your videos or interacted with your channel, and show them more targeted content.

10. Continuous Testing and Optimization
Experiment with different ad types, targeting options, and creatives.
Continuously optimize your campaigns based on performance data to improve results.





✅YouTube Video Marketing✅1. Content CreationVideo Types: Consider creating various types of content, such as tutorials, ...
03/09/2024

✅YouTube Video Marketing✅

1. Content Creation
Video Types: Consider creating various types of content, such as tutorials, product reviews, behind-the-scenes videos, interviews, vlogs, and how-tos.
Quality: High-quality video production is crucial. This includes clear audio, good lighting, and professional editing.
Consistency: Posting content regularly helps in building an audience. Create a content calendar to plan and schedule your videos.
2. Optimization
SEO: Use relevant keywords in the title, description, and tags to improve your video’s discoverability.
Thumbnails: Design eye-catching thumbnails that attract clicks. Custom thumbnails often perform better than auto-generated ones.
Descriptions: Write detailed descriptions with links to your website, social media, and other related content. Include a call-to-action (CTA).
Playlists: Organize your videos into playlists to keep viewers engaged with your content for longer periods.
3. Promotion
Cross-Promotion: Share your videos on other social media platforms, embed them on your website or blog, and send them out in email newsletters.
Collaborations: Partner with other YouTubers or influencers to reach a wider audience.
Paid Advertising: Use YouTube ads (like TrueView ads, pre-roll ads, and display ads) to promote your videos to a targeted audience.
4. Engagement
Community Building: Engage with your audience by responding to comments, asking questions, and creating content based on viewer feedback.
Live Streaming: Host live streams to interact with your audience in real-time.
Calls to Action: Encourage viewers to like, share, comment, and subscribe. Use YouTube’s end screens and cards to guide viewers to take specific actions.
5. Analytics
YouTube Analytics: Regularly check YouTube Analytics to understand viewer behavior, track performance metrics (views, watch time, audience retention), and refine your strategy.
A/B Testing: Test different video formats, lengths, and content to see what works best for your audience.
6. Monetization
Ad Revenue: Enable ads on your videos to earn revenue through the YouTube Partner Program.
Sponsorships and Partnerships: Collaborate with brands for sponsored content.
Merchandise: Promote your own products or merchandise through your channel.
7. Trends and Adaptation
Stay Current: Keep up with YouTube trends, algorithm changes, and audience preferences. Adapt your content strategy accordingly.







✅জীবন গতিশীল নদীর মত । নানা ঢেউ নানা বাঁক তার। কখনো বর্ণময় কখনো বর্ণহীন ফ্যাকাশে । সুখ দুঃখ কষ্ট মানুষের জীবনসঙ্গী । কোন...
09/08/2024

✅জীবন গতিশীল নদীর মত । নানা ঢেউ নানা বাঁক তার। কখনো বর্ণময় কখনো বর্ণহীন ফ্যাকাশে । সুখ দুঃখ কষ্ট মানুষের জীবনসঙ্গী । কোনো কোনো মানুষ ভাবেন তারা যেন দুঃখ লাভ করতেই পৃথিবীতে আসেন । কিন্তু কখনো ভুলে গেলে চলবে না – দুঃখ কষ্ট রাগ যন্ত্রনা জীবনে স্বাভাবিক নিয়মেই আসে । আর সুখ আনন্দ বেদনা এসব নিজেকে অর্জন করতে হয়। কান্না দিয়েই জীবনের শুরুটা হয় । কারণ সেটা কারো হাতে নেই। কিন্তু জীবনের শেষটা নিজের হাতে। হাসি দিয়ে শেষ করতে সকলেই জানে না। দুঃখকে উপলব্ধি করেই দুঃখকে জয় করতে শিখতে হয় I






✅What is Shopify marketing?Shopify marketing refers to the various strategies and tactics used to promote an online stor...
04/08/2024

✅What is Shopify marketing?

Shopify marketing refers to the various strategies and tactics used to promote an online store built on the Shopify platform. It encompasses a wide range of activities aimed at increasing brand visibility, attracting customers, and driving sales. Key components of Shopify marketing include:

1) SEO (Search Engine Optimization):
Optimizing your Shopify store for search engines to improve organic search rankings and drive traffic to your site.

2) Content Marketing:
Creating and sharing valuable content such as blog posts, videos, and infographics to engage your audience and establish your brand as an authority in your niche.

3) Social Media Marketing:
Promoting your products and engaging with customers on social media platforms like Facebook, Instagram, Twitter, and Pinterest.

4) Email Marketing:
Building and nurturing an email list to send newsletters, promotional offers, and personalized recommendations to your subscribers.

5) Pay-Per-Click (PPC) Advertising:
Running paid ad campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads to reach a broader audience and drive traffic to your store.

6) Influencer Marketing:
Partnering with influencers in your niche to promote your products to their followers.

7) Affiliate Marketing:
Encouraging others to promote your products in exchange for a commission on sales they generate.

8) Retargeting Ads:
Using retargeting campaigns to reach visitors who have previously interacted with your store but did not make a purchase.

9) Customer Reviews and Testimonials:
Leveraging customer feedback to build trust and credibility with potential buyers.

10) Promotions and Discounts:
Offering special deals, discounts, and limited-time offers to encourage purchases and boost sales.

11) Analyzing Data and Metrics:
Using tools and analytics to track the performance of your marketing efforts and make data-driven decisions to optimize your strategies.






Beauty Of Nature. Well To All.
21/07/2024

Beauty Of Nature. Well To All.





✅What Is on-page and off-page SEO?✅✅On-Page SEOOn-page SEO refers to the optimization of individual web pages to rank hi...
19/07/2024

✅What Is on-page and off-page SEO?✅

✅On-Page SEO

On-page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and HTML source code of a page. Key elements include:

▪️Content Quality: High-quality, relevant, and original content that provides value to users.
▪️Keyword Optimization: Proper use of keywords and phrases in the content, headings, and meta tags.
▪️Meta Tags: Optimization of meta titles and descriptions to improve click-through rates and provide context to search engines.
▪️URL Structure: Clean and descriptive URLs that include keywords.
▪️Internal Linking: Linking to other relevant pages within the same website to enhance navigation and SEO.
▪️Header Tags: Proper use of H1, H2, H3, etc., tags to organize content and emphasize important points.
▪️Image Optimization: Using descriptive file names and alt tags for images, and ensuring they are properly compressed.
▪️Mobile-Friendliness: Ensuring the website is responsive and works well on mobile devices.
Page Load Speed: Fast loading times improve user experience and can positively impact rankings.
▪️Schema Markup: Using structured data to help search engines understand the content better and provide rich results.

✅Off-Page SEO

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. This often involves improving the perception of your site's popularity, relevance, trustworthiness, and authority. Key elements include:

▪️Backlinks: Earning high-quality backlinks from reputable and ▪️relevant websites. These act as votes of confidence from other sites.
▪️Social Signals: Engagement on social media platforms can indirectly influence SEO by increasing visibility and driving traffic.
▪️Brand Mentions: Unlinked brand mentions can also signal authority and relevance to search engines.
▪️Guest Blogging: Writing articles for other websites to gain exposure and backlinks.
▪️Influencer Outreach: Collaborating with influencers to promote your content and gain backlinks.
▪️Forums and Communities: Participating in relevant online communities and forums to share expertise and build relationships.
▪️Local SEO: Optimizing for local search results, including getting listed in online directories and Google My Business.
▪️Press Releases: Distributing press releases to gain media coverage and backlinks.
▪️Content Marketing: Creating and promoting high-quality content that naturally attracts backlinks and shares.







ধৈর্যের সহিত কঠোর পরিশ্রম করুন সফলতা একদিন আপনার দরজায় কড়া নাড়বে I
28/06/2024

ধৈর্যের সহিত কঠোর পরিশ্রম করুন সফলতা একদিন আপনার দরজায় কড়া নাড়বে I





✅What are the different ways to monetize a YouTube channel?Monetizing a YouTube channel can be done through various meth...
09/06/2024

✅What are the different ways to monetize a YouTube channel?

Monetizing a YouTube channel can be done through various methods, each with its own set of requirements and potential revenue streams. Here are some of the most common ways:

1. YouTube Partner Program (YPP)
Ad Revenue: Earn money from ads displayed before, during, or after your videos. To qualify, you need at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
YouTube Premium Revenue: Earn a share of the subscription fee when YouTube Premium members watch your content.
2. Channel Memberships
Offer exclusive perks to subscribers who become channel members for a monthly fee. Requires 1,000 subscribers.
3. Super Chat and Super Stickers
Viewers can pay to have their messages highlighted during live chats. This feature is available during live streams and premieres.
4. Merchandise Shelf
Promote your own merchandise directly on your channel. Requires 10,000 subscribers.
5. YouTube Shorts Fund
Earn money from the YouTube Shorts Fund, which rewards creators for their short-form videos. No specific subscriber or view count requirement, but only certain countries are eligible.
6. Brand Sponsorships and Influencer Marketing
Collaborate with brands for sponsored content, product placements, or endorsements. Typically, brands reach out to creators with a substantial following and engagement.
7. Affiliate Marketing
Promote products or services and earn a commission for every sale made through your referral link.
8. Crowdfunding
Use platforms like Patreon, Ko-fi, or Buy Me a Coffee to receive direct support from your audience in exchange for exclusive content or perks.
9. Selling Digital Products
Sell ebooks, courses, or other digital products related to your channel's content.
10. Consulting and Coaching
Offer your expertise in a particular field through one-on-one coaching sessions or consulting services.
11. Fan Funding
Encourage your audience to support your channel through direct donations. Platforms like PayPal or dedicated donation services can be used.
12. Licensing Content
License your videos to media outlets, websites, or other creators who pay for the right to use your content.
13. YouTube Live Streaming
Generate income from live streaming through Super Chat, Super Stickers, and channel memberships.







Well Come All Friends.
28/05/2024

Well Come All Friends.





Address

Cooch Behar

Website

Alerts

Be the first to know and let us send you an email when Digital Marketer Faruk posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category