10/08/2022
Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business. There are several reasons why it is important to build and increase brand awareness.To start, brand awareness helps keep your brand top-of-mind with your audience. If people know your brand, they can become familiar and comfortable with it. Then, when faced with a decision to buy from you or your competitor, they are more likely to buy from you.
Brand awareness also helps you to achieve a range of business objectives and goals. It can expand your audience, increase website traffic, build brand affinity, and cultivate leads.
It will be no surprise to learn that brand awareness lies at the top of the marketing funnel. Brand-awareness campaigns cast a wide net. They let many people know about what you have to offer, and nurture those who are most interested in it.
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