31/01/2025
**How 16,734 Leads Taught Us the Value of Numbers and Patience**
📊 **The Journey in Numbers:**
We worked on a physical product campaign that revolved around patience, learning, and data-driven adjustments. Here's what we achieved:
- **Total Leads Generated:** 16,734
- **Cost Per Lead:** $0.11 (~₹9)
- **Total Ad Spend:** 16,734 x $0.11 = **$1,840 (~₹1,52,200)**
- **Conversion Rate:** 15% (Approx. 2,510 sales)
- **Price Per Product:** ₹1400
- **Delivered Orders:** 40% of sales (1,004 orders delivered)
📦 **Revenue from Delivered Orders:**
1,004 x ₹1400 = **₹14,05,600**
💰 **What Did We Learn?**
1️⃣ **Focus on Delivery Rates:** In the physical product space, delivery rates directly impact profits. Constantly refine this.
2️⃣ **Leads Don’t Equal Success:** Not every lead converts, but having a system to nurture leads improves the results.
3️⃣ **Data Tells the Truth:** Every number (cost, leads, delivery) offers insights into what's working and what isn't.
4️⃣ **Patience Wins:** Campaigns take time to optimize and reach full potential. Stay consistent.
**Takeaway:**
It’s not about how many leads you generate but about how effectively you convert and deliver. Smart planning and adapting to challenges turn efforts into measurable success.
