27/01/2025
**How We Turned 6800 Leads into ₹7.6 Lakhs Revenue: A Story of Learning and Growth**
📖 **The Hook:**
What happens when you generate 6800 leads at just $0.20 (₹16) each? If done right, it can turn into ₹7.6 Lakhs revenue. Here’s the story behind the numbers and the lessons we learned.
📊 **The Journey:**
1️⃣ **Leads Generated:** 6800
2️⃣ **Cost Per Lead:** $0.20 (~₹16)
3️⃣ **Total Lead Cost:** 6800 x ₹16 = **₹1,08,800**
🛒 **Conversions:**
- **Conversion Rate:** 15% of leads
- **Orders Received:** 6800 x 15% = **1020 orders**
- **Delivered Orders:** 50% of total orders
- **Delivered Orders:** 1020 x 50% = **510 orders**
💰 **Revenue:**
- **Product Price:** ₹1499
- **Total Revenue:** 510 x ₹1499 = **₹7,64,490**
📈 **Profit Calculation:**
- **Ad Spend:** ₹1,08,800
- **Profit Margin (approx):** 35%
- **Profit:** ₹7,64,490 x 35% = **₹2,67,571**
🧠 **What We Learned:**
1️⃣ **Focus on Lead Quality:** Not every lead converts, but consistent efforts can still generate strong results.
2️⃣ **Track Delivery Ratios:** For physical products, ensuring high delivery rates is critical for maximizing revenue.
3️⃣ **Test and Adapt:** Every campaign teaches something new. Analyze what works and tweak the rest.
4️⃣ **Patience Pays Off:** Big results often come from small, calculated actions repeated over time.
**Key Takeaway:**
It’s not just about generating leads or sales—it’s about understanding the process, learning from it, and optimizing for better results. Revenue grows when you focus on the right things consistently.
Keep testing, keep learning, and the numbers will follow.