25/11/2022
Like me, you might wonder what is about.
What's the connection between India and an apparently American festival? And if it presumably a day of cheer, why is it 'Black'??
A whole bunch of brands offer huge discounts this time of the year.
Retailers are constantly seeking a plausible reason to offer large price-offs and Black Friday is becoming one of the newest excuses to do so.
Actually, Black Friday has its genesis in the American harvest festival of Thanksgiving. This has been celebrated regularly since 1863 and always falls on the last Thursday of November.
Since Thanksgiving was on a Thursday, millions of American workers began to skip work on Friday to make a long weekend of it. Production losses mounted. That's why, in Nov 1951, the US magazine 'Factory Management and Maintenance' described the phenomenon as Black Friday!
Where manufacturers saw losses, American retailers saw an opportunity: they created a shopping festival around the long weekend when workers and their families wanted to have a good time. It is now treated in the US as the start of the Christmas shopping season.
So if you think about it, India has successfully imported a new festival :)
