CAS4Media

31/12/2025

One Love..putting children's interests above everything.

Listen to "One Love (Amplified)": https://islandrecs.lnk.to/OneLove-Amplified Support : https://uni.cf/bob-marley-youtube The Marley family a...

11/12/2025

04/12/2025

03/12/2025

Media and cervical cancer took centre stage in Purnia, Bihar, during a Critical Appraisal Skills (CAS) workshop held on 25–26 November, where journalists came together to strengthen responsible reporting on one of India’s most preventable yet least-discussed health challenges.

The workshop stressed the urgent need for accurate, evidence-based communication on HPV, screening, early detection, and prevention, especially in regions where awareness remains low and myths persist.

National CAS mentors introduced journalists to the 12 Questions of the CAS Media Rating Tool (MRT), guiding them on how to verify sources, avoid misinformation, and frame health stories with clarity and public relevance.
Participants engaged in group exercises to identify gaps in current media coverage and develop practical newsroom strategies to make cervical cancer a sustained beat.

The conversations in Purnia highlighted the critical role of regional media in reaching families, youth, and rural communities with life-saving information.

03/12/2025

A Critical Appraisal Skills (CAS) workshop was held on 17 November in Pune, Maharashtra, by UNICEF India Maharashtra, bringing together journalists from print, digital, and electronic media to strengthen evidence-based reporting on , one of India’s most urgent yet underreported public health issues.

Participants engaged with national mentors, who introduced the 12 Questions of the CAS Media Rating Tool (MRT) and demonstrated how journalists can evaluate health stories for accuracy, balance, evidence, and public relevance.
The workshop also featured sessions on the burden of cervical cancer in India, prevention strategies including HPV vaccination and screening, and the role of media in countering myths and misinformation.

Through group work, journalists explored real newsroom challenges, practiced framing stories with credible data, and developed action-oriented communication ideas for local audiences.

A big thank you to all participating journalists for their thoughtful contributions and commitment to strengthening public health communication.

03/12/2025

UNICEF India Rajasthan, in partnership with Future Society, organised a two-day media workshop on Cervical Cancer Awareness in Sawai Madhopur on 14–15 November.

The workshop brought together more than 50 journalists, radio professionals, and media students from across the region to strengthen evidence-based reporting on cervical cancer — the second most common cancer among Indian women.

Over the two days, participants explored:
• What HPV is and how it causes cervical cancer
• Why early screening and awareness are essential
• How to counter myths and misinformation
• How to simplify scientific information for local audiences
• The role of media in reaching rural women and adolescents

National CAS mentors guided participants on the Critical Appraisal Skills (CAS) Media Rating Tool, helping them analyse real news stories and practise responsible health reporting. Group exercises encouraged participants to draft myth-versus-message sheets and identify ways to make cervical cancer a regular part of newsroom coverage.

UNICEF thanks all journalists, RJs, experts, and partners for their active participation and commitment to advancing women’s health and adolescent well-being in Rajasthan.

16/11/2025

Senior Journalist and Columnist, and CAS Mentor Madhurendra Sinha writes in Blitz India about how the UNICEF India-led Workshop is helping editors strengthen evidence-based reporting on and .

He highlights why responsible, fact-checked journalism matters more than ever in a noisy digital world, and how CAS gives newsrooms the tools to cut through misinformation with clarity and empathy.

Read more at: https://blitzindiamedia.com/nation/focus-on-evidence-based-reporting/

14/11/2025

🎥 “When the media stands with science, communities stand with health.”

In her address at the Workshop for Strategic Engagement of Health Editors on Emerging Adolescent Health Challenges – Cervical Cancer and Road Safety, Zafrin Chowdhury, Chief of Communication, Advocacy and Partnerships, UNICEF India, urged editors and journalists to use the power of evidence-based storytelling to build public trust and fight misinformation — especially in the age of AI.

She highlighted UNICEF’s Critical Appraisal Skills (CAS) initiative, launched in 2014, which equips journalists, editors, and now youth communicators with tools to evaluate evidence, counter myths, and tell human stories rooted in science and empathy.

🩵 “Media is not just a messenger — it is a bridge between science and society.”